Udemy

MailerLite email marketing: The fastest way to email mastery

Learn how to collect subscribers, create effective emails, and automate campaigns.
Free tutorial
Rating: 4.8 out of 5 (12 ratings)
1,636 students
1hr 45min of on-demand video
English
English [Auto]

Create email marketing campaigns for your business
Build forms and popups to collect subscribers
Manage subscriber groups and build targeted email lists
Design beautiful emails and newsletters, then save as templates for easy reuse
Automate emails that are triggered by subscribers
Discover key metrics that show campaign performance
Use A/B testing to quickly identify the best version of your email
Increase email effectiveness with personalized messages
Start using MailerLite and import your existing subscribers

Requirements

  • A free MailerLite account

Description

While the newest digital marketing trends can lead you up some interesting paths (“Get your dancing shoes on, it’s TikTok month”), email marketing is the proven and most consistent way to connect with fans and customers.


Our email marketing course will teach you all you need to know to start. By the time you finish, you’ll know everything it takes to build and run successful email campaigns.


We’ve divided the curriculum into 3 parts. You’ll learn how to:


  1. Set up your MailerLite account: Import email subscribers and verify your domain.

  2. Collect subscribers through forms and popups: Segment and group your list to push subscribers down your sales funnel.

  3. Build effective email campaigns: Take your emails to the next level with automation, personalization, and advanced targeting.

The course begins by guiding you through email marketing fundamentals. You’ll learn how to build your list and then design and send emails to subscribers.


Later you’ll learn advanced concepts to maximize the impact of your email marketing strategy. These include how to A/B test every part of your campaign to increase conversions, build and embed email surveys to discover what your subscribers think, and use design templates to simplify campaign creation.


All lessons use the MailerLite drag-and-drop email and automation builder, which seriously simplifies campaign creation. And you can sign up for free to try out what you learn.

  • Designing beautiful emails is as simple as choosing blocks and placing them into your message.

  • Automation is as simple as choosing triggers and corresponding actions from our predefined options.

The online course is taught by our email marketing experts, and we’ve included quizzes to test your learnings every step of the way. When you sign up, you’ll join thousands of other MailerLite users who have taken the course.


Hit the button above to enroll today!

Who this course is for:

  • Anyone who wants to learn about email marketing

Instructors

Customer Education Lead @MailerLite
Jessika Jerga
  • 4.9 Instructor Rating
  • 15 Reviews
  • 2,145 Students
  • 2 Courses

Jessika is the Customer Education Lead @MailerLite. She has over 10 years' experience in marketing and customer success, and is passionate about email marketing, and helping others discover and acquire a full-range of email marketing skills —and boost their career— with the proven techniques and tools that email experts use to grow their business.

What is MailerLite?

MailerLite offers powerful yet easy-to-use marketing tools that help people of all skill levels create professional and personalized campaigns on their own.

Grow your business presence with newsletters, landing pages and websites. Then connect with your subscribers using tools like automations, surveys and a growing list of integrations including Stripe, Zapier, WordPress, Shopify and many more.

Lead Instructor at MailerLite
Noya BM
  • 4.9 Instructor Rating
  • 15 Reviews
  • 2,145 Students
  • 2 Courses

Noya is a creative individual with a background in performing arts and digital design, producing videos for MailerLite since 2021 and cooking/eating everything vegan.

MailerLite offers powerful yet easy-to-use marketing tools that help people of all skill levels create professional and personalized campaigns on their own.

Grow your business presence with newsletters, landing pages and websites. Then connect with your subscribers using tools like automations, surveys and a growing list of integrations including Stripe, Zapier, WordPress, Shopify and many more.

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