MailerLite email marketing: The fastest way to email mastery

Name: MailerLite email marketing: The fastest way to email mastery
Rating: 4.6 (51 reviews)

Learn how to collect subscribers, create effective emails, and automate campaigns.

Created byJessika J., Noya BM

Last updated 9/2022

English

What you'll learn

Create email marketing campaigns for your business
Build forms and popups to collect subscribers
Manage subscriber groups and build targeted email lists
Design beautiful emails and newsletters, then save as templates for easy reuse
Automate emails that are triggered by subscribers
Discover key metrics that show campaign performance
Use A/B testing to quickly identify the best version of your email
Increase email effectiveness with personalized messages
Start using MailerLite and import your existing subscribers

Course content

5 sections • 43 lectures • 1h 44m total length

Introduction0:27
Setting up your account and getting approved3:04
General dashboard overview1:38
Use integrations1:22
Use the file manager1:45
Create your own templates0:52
Create and save templates for campaigns or landing pages to save time. Name templates, finalize designs, and reuse your best newsletter or landing page templates by swapping media and text.
Adjust your account settings3:49
Learn to customize MailerLite account settings, including company details, default settings and personalized emails, logo uploads, social connections, domain setup, UTMB code, and user and billing management.
Verify your domain0:50
Verify your domain to improve deliverability by adding the domain in settings, sending and confirming the verification email, and contacting support if needed.
Authenticate your domain2:23
Align your domain2:30
Test your learning

Newsletter editor overview0:35
Explore how to create newsletters with MailerLite, using drag-and-drop, rich text and HTML editors, and build and run campaigns with automation workflows.
Use the drag & drop editor6:08
Use the rich-text editor3:28
Use the HTML editor6:16
Test your learning
Introduction to campaigns0:32
Discover how to build campaigns and newsletters that engage subscribers, with tips on structuring, writing, and designing visually appealing content, testing, and improving content relevance.
Create your first campaign1:36
Design your first campaign9:08
Design and customize your first MailerLite campaign using the drag-and-drop editor, set global styles, add content blocks, call-to-action, videos, surveys, rules, and save as a template for future campaigns.
Send your first campaign0:48
A/B test different campaign types4:20
Create RSS campaigns4:31
Create RSS campaigns by linking your RSS feed URL, setting weekly or daily delivery, and using a drag-and-drop editor to feature articles for subscribers.
Auto resend campaigns3:44
Track your campaign results1:44
Test your learning

Introduction to subscriber management0:19
Subscriber management overview3:26
Import subscribers1:47
Import subscribers from CSV, text files, or Excel/Google Sheets, clean duplicates, match fields, and finish import; you can also add single subscribers or import from MailChimp and assign groups.
Use groups1:42
Use segments1:55
Group subscribers by common traits to send targeted, personalized campaigns and boost open and click rates. Create segments with filters like groups and location, save, and let rules update automatically.
Edit your subscriber list3:28
Use the unsubscribe page builder1:45
Test your learning

Introduction to forms0:41
Create embedded forms2:43
Create promotional forms3:37
Learn to create and customize promotional forms in mailer lite, including template selection, design options, triggers, visibility settings, and the JavaScript embed snippet.
Create popup forms4:14
Embed your form in your website1:17
Form analytics1:04
Connect your form to an automation0:53
Use double opt-in1:53
Test your learning
Introduction to landing pages0:20
Create a signup form in a landing page2:29
Create a survey or quiz with a signup form2:23
Create a survey or quiz block with an integrated signup form on a landing page using the drag-and-drop editor, and assign new subscribers to a group.

Requirements

A free MailerLite account

Description

While the newest digital marketing trends can lead you up some interesting paths (“Get your dancing shoes on, it’s TikTok month”), email marketing is the proven and most consistent way to connect with fans and customers.

Our email marketing course will teach you all you need to know to start. By the time you finish, you’ll know everything it takes to build and run successful email campaigns.

We’ve divided the curriculum into 3 parts. You’ll learn how to:

Set up your MailerLite account: Import email subscribers and verify your domain.
Collect subscribers through forms and popups: Segment and group your list to push subscribers down your sales funnel.
Build effective email campaigns: Take your emails to the next level with automation, personalization, and advanced targeting.

The course begins by guiding you through email marketing fundamentals. You’ll learn how to build your list and then design and send emails to subscribers.

Later you’ll learn advanced concepts to maximize the impact of your email marketing strategy. These include how to A/B test every part of your campaign to increase conversions, build and embed email surveys to discover what your subscribers think, and use design templates to simplify campaign creation.

All lessons use the MailerLite drag-and-drop email and automation builder, which seriously simplifies campaign creation. And you can sign up for free to try out what you learn.

Designing beautiful emails is as simple as choosing blocks and placing them into your message.
Automation is as simple as choosing triggers and corresponding actions from our predefined options.

The online course is taught by our email marketing experts, and we’ve included quizzes to test your learnings every step of the way. When you sign up, you’ll join thousands of other MailerLite users who have taken the course.

Hit the button above to enroll today!

Who this course is for:

Anyone who wants to learn about email marketing

MailerLite email marketing: The fastest way to email mastery

What you'll learn

Explore related topics

Course content

Getting started with MailerLite10 lectures • 19min

Create and send campaigns12 lectures • 43min

Automate email workflows3 lectures • 7min

Subscriber management7 lectures • 14min

Signup forms11 lectures • 22min

Requirements

Description

Who this course is for: