MailChimp for Successful Email Marketing and List Building
4.7 (72 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
631 students enrolled

MailChimp for Successful Email Marketing and List Building

Launch Successful Email Marketing and List Building Campaigns with MailChimp Free to Grow Your Profits and Business
4.7 (72 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
631 students enrolled
Created by James Morey
Last updated 3/2016
English [Auto]
Price: $19.99
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Use ALL of the features of MailChimp Forever Free
  • Minimize your bounce rates and to keep your time in the MailChimp Penalty Box brief and rare
  • Utilize some of the Ninja Features in Free Forever and develop a few ideas how you can use them to boost your system
  • Use design principles that can lower your stress, automate your system, and make even more money without spending more time
  • Implement your system (or alter it) to achieve new levels of awesome
  • Import Subscriber data into your list using the correct data types (using the correct data types is vital to effective segmentation)
  • Configure Campaign set-up options with confidence, 'cause you'll understand what they do
  • Know how to configure that ONE setting Campaign set up options that can get you into trouble fast!
  • Understand how open and click tracking work and how to boost both!
  • Create effective list segments that empower your system, increase Subscriber interest and engagement, and boost Open and Click rates
  • Use Profile data to turn your buyers into Big Spenders and your Big Spenders into Massive Spenders
  • Use the Subject Line Researcher (one of the most overlooked features in MailChimp)
  • Use the Subject Line Researcher and Segmentation together for significantly higher Open and Click rates
  • Fully utilize Campaign Reports to analyze your Campaigns, including where your Subscribers click, to significantly boost Open and Click rates and get real results
  • Spot both immediate and long-term trends in your Campaigns and how to use trending to boost Open and Click rates
  • Basic understanding of MailChimp - how to create your account, sets up a list, that sort of thing.
  • Basic computer knowledge (since you're on Udemy, you pass this one... Congratulations! You already rock!)
  • Basic knowledge of social media (Facebook, Twitter that sort of thing - again, since you're here, you pass. Congrats again!)

Go Beyond the Crowd and Build Your Email Marketing System Like A Ninja! Enroll in this Course to Learn the Tips and Tricks Not Offered in Any Other Course.


✔Recently updated on February 24, 2016 -- 4 New LEctures added!

✔ Over 200 Students Enrolled in the First Two Weeks! Now over 500 students enrolled.

✔ 34 5-Star Ratings in the First Week!

✔ 30 Day 100% Risk Free Offer!

✔ Optimized for Mobile Viewing

I have volentarily dropped my price 32 days before the new pricing structure takes effect. I want to give you haveue.

✔ Additional Lectures Coming Soon. See below for the lectures coming soon...


Why This Course?

Only this course goes beyond the Basics and takes you into the powerful world of MailChimp at a whole new level! In this course you will learn how to truly leverage MailChimp to grow your business.

This course is for those wanting more from MailChimp and who want to grow their skill levels along with their profits.

You will learn tips and tricks in this course that are simply not available in other courses. Tricks that are simple to use but only revealed here.


Why eMail Marketing?

  • Email Marketing is still the #1 Most Profitable way to Market!
  • The Direct Marketing Association (DMA) Report estimates that email marketing's ROI at $40.56 for every $1 invested.
  • A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email
  • The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI
  • The 2012 Marketing Channel and Engagement Benchmark Survey found 97% of respondents using email marketing
  • There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day (Source: Exact Target).
  • According to ReturnPath, leader in email intelligence, revealed that in the first half of 2013 that on average, 78% of emails reached their intended destination. The figure is only 26% with Facebook.
  • According to the 2013 Email Marketing Benchmark Report, 60% marketers say email marketing is producing ROI and 32% believe it will eventually. For every $1 spent, $44.25 is the average return on email marketing investment (Exact Target).
  • According to IDC's study just released last month, email is the most popular activity on smart phones and mobile devices with 78% of 18-44 year olds using their devices for email.


Why MailChimp?

More than 8 million people from around the world use MailChimp to send 14 billion emails every month. MailChimp is built to support lists with millions of subscribers. We're serious about email marketing, and we're ready to help companies of all sizes. Also research shows that MailChimp's UI and platform are the best in the business!


By the end of this course students will know:

  • What MailChimp Forever Free can really do.
  • How to import data into your list from other sources and make sure you don't make the #1 mistake people make when importing.
  • How to create list segmentations that enable you to send super-personalized emails.
  • Understand what “Narrowing" and “Broadening" segments are and how to use them.
  • How to “chain" Campaigns for greater effectiveness and engagement.
  • How-to significantly increase your Open and Click rates
  • How to configure your Campaigns with confidence – because you'll understand the setup options and how to configure them.
  • How-to send out Campaigns that get Opened, Clicked, and that drive your Subscribers' Interest and Engagement
  • How-to study MailChimp Campaign Reports so that you can refine your Campaigns, emails, subject lines, and links for better Opens and Clicks.
  • How-to move your Subscribers to be VIPs and Big Spenders



✔ 30 Day 100% Risk Free Offer!

✔ Material No One Else Offers

✔ Lessons that Can Be Used At Any Level But Will Build Your Skills and Make YOU More Marketable

✔ Real Results – 75% Opens, 35% Clicks, and 30% Buys

✔ Strategies and Tactics Designed to Increase Your Subscribers Interest and Engagement

✔ Segmentation Lessons that Enable You to Send Highly-Personalized eMails that Get Opened and Clicked

Don't forget to check out the FREE preview lectures to sample my course.

****************** ADDITIONAL LECTURES COMING SOON! ************************

Starter Lectures Coming Soon:

  • Setting Up Your Totally FREE MailChimp Account
  • Creating Your List

Intermediate Sections and Lectures Coming Soon:

  • How to Stay Out of the MailChimp Penalty Box
  • Designing Your Emails to Build Interest and Engagement
Who this course is for:
  • This course is designed perfectly for anyone who wants to go beyond MailChimp basics and accelerate their business growth
  • You don't need to be a genius (I certainly am not) but you do need to view and participate in each lecture and TAKE ACTION
  • If you're just getting started in MailChimp - or have no idea what this "MailChimp" thing is, this course was not made for you. You can still enroll, of course, but you might feel lost at times.
  • If you're looking for a Super-Ninja Advanced course of MailChimp that includes Paid-For features... then I will be creating on of those in the near future. Enroll in this one ('cause there is still some Ninja stuff here) and then enroll in that one too!
Course content
Expand all 36 lectures 02:46:52
+ Getting the Most From This Course
7 lectures 16:35

Even if you have no idea what MailChimp is, you can start here. I'll introduce you to MailChimp and pretty much convince you (if I can) that MailChimp is simply the best in the business. And I will help you envision what MailChimp and you can do together for your business -- regardless if you are brick-and-mortar, online, or both.

Preview 04:25

Meg and Brian are a fictitious couple who own a boutique floral shop. We will use their story to add some drama and context to our study. They will also help us see how the principles, strategies, and tactics in this course apply to a business with both brick-and-mortar and online components.

Preview 00:51
+ Designing and Building Email Campaigns
8 lectures 42:07

I hear some say "You can't really market using MailChimp. You can only send newsletters." You can really market using MailChimp, and I'll show you how.

Preview 02:50

Learn these tips to make sure that you don't make the #1 most common error in importing data into your list.

Importing Data Into Your List and Configuring List Field Data Types

When you are looking to automate your email marketing, then you'll want to view this lesson and see the one Campaign type that can help you do that.

Preview 05:27

I demystify the Campaign setup options for you and give you important tips on how to configure them -- especially the one that can get your emails into trouble with Spam filter and is NOT on by default.

Campaign Set Up Options

Choosing the right template for your business can save you many hours of frustration and low click rates down the road. I'll show you how to start off quickly with a pre-built template and modify it for your needs.

Choosing the Right Template

I'll show you step-by-step how to minimize your emails' hurdles through proper previewing and testing, and help your awesome Campaigns actually reach the intended targets.

Previewing Your Email and Testing Merge Codes

Learn how to schedule your Campaigns or send them right now (and get that monkey high-five)!

Sending Your Email Campaign

Section 2 Quiz

Section 2 Quiz
4 questions
+ Using List Segmentation to Enhance the Conversation
9 lectures 41:43

Segmentation is one of the most awesome features of MailChimp, and one that few use because they think it's too confusing. I'll show you how to segment like a Pro and raise your Open and Click rates.

Creating and Using List Segments

Understanding these two types of segments will empower you to segment like a Boss and to send targeted emails that get Opened and Clicked on. You will not find this material in any other course!

Narrowing and Broadening Segmentation

Often overlooked, this built-in feature can boost your international scope.

Creating Segments by Location

Now that we have seen how powerful Segmentation can be and how powerful the Subject Line Researcher can be -- let's use them together as the MailChimp Dynamic Duo.

Using the Subject Line Researcher and Segmentation Together

Use segmentation and user profile updates to find the folks who fill out forms. This helps you find your most active users.

Creating Segments Based Upon Profile Updates

What is Campaign "chaining" and how can it significantly boost my Subscribers' interest and engagement? Find out here.

Creating Segments Based-Upon Campaign Activity

This is a trick that I came up with to help me add folks to my lists and automatically add field data so that I could segment based upon this field data. For example, I can add where the lead came form, what items they purchased, etc. all without having to open MailChimp.

NEW - Automated Segmentation

There is some debate amongst MailChimp aficionados whether having only one list is best or many. We'll discuss Listology at some length here and take it home and show you where you should have more than one list and when not to.

NEW - List Philosophy - One Or Many?

Section 3 Quiz

Section 3 Quiz
5 questions
+ Using the Email Designer for Awesomer Emails
3 lectures 14:48

I'll start the discussion on how to design great emails (I will be finishing that discussion in a future course).

Designing Your Emails

A/B Split Testing is one of the best tools for incrementally increasing your Open and Click rates and grabbing the attention from your Subscribers and engaging them. And engagement --> Sales.In this lecture, we'll learn the lay-out of the A/B Split Testing landscape, what they are, how to use them and how to measure your results.

NEW - About A/B Split Testing
+ Using Subscriber Profiles to Create Segments and Email Personalization
3 lectures 17:38

Research demonstrates that 20% of your people will buy 80% of your stuff while the other 80% buy 20%. So doesn't it just make sense to focus your attention of that VIPs? I'll show you how to use Profiles and Segmentation together to do just that and take your Buyers and make them Big Spenders.

Adding Data to Subscriber Profiles to Enhance Segmentation

MailChimp provides nifty dynamic, animated reports. And I'll show you how to actually use those reports to spot trends, improve your Campaigns, and boost your Open and Click rates. After all, that is the name of the MailChimp game, isn't it?

Using Campaign Reports to Improve Open and Click Rates
Section 5 Quiz
2 questions
+ Forms and Groups
1 lecture 03:33

Groups are a powerful tool that targets subscribers by their interests or preferences within a single list, so you don't have to manage multiple lists with overlapping subscribers. Learn how to leverage groups and collect user data with forms to increase engagement.

Preview 03:33
+ Building Your List From the Ground Up
3 lectures 26:14

If you have a big 'ol list to work with that's great... but what if you don't? how do you start from a list of zero to a list that can get you results? In this section we will explore some of the avenues available to us to start from nuttin' and grow our list to a goin' concern.

Section Introduction

Imagine if you had a robot out there on the 'net that all it did was get you email addresses and add them to your list automatically. Pretty cool, eh? Well, that is what a well-designed LeadPage is. Learn here how to integrate MailChimp and LeadPages to build your list on automatic.

NOTE - The lecture here is from a previous recording and the audio is a little plosive-y. I will be remastering and re posting very soon. The content is very good and useful.

NEW - Integrating MailChimp With LeadPages

Do you want to spend all your time and money getting people on your list just to have them opt-out? Heck no. ANd in this lecture we learn about essential strategies and tactics to build customer loyalty and retention.

Customer Retention is Key
+ Wrapping It Up and Taking Action
2 lectures 04:16

Wow! Congratulations. You made it. WooHooo! I know that this was a lot of stuff to swim through but you've just learned some of the hidden secrets of MailChimp -- you're on your way to being a MailChimp Ninja!

Preview 02:30