MailChimp Masterclass - The Complete Email Marketing Course

Learn to create and manage MailChimp lists, import existing contacts, create multiple lists, apply tags, segment and group lists, manually add contacts, and build a signup form.

Discover how Mailchimp lists store and manage contact data, replacing spreadsheets, and why a growing email marketing list is your most valuable asset for reach and conversions.

Learn to create your first Mailchimp list, name it, and set the from address and sender name, while applying privacy reminders and optional double opt-in, including GDPR fields.

Learn how GDPR fields in Mailchimp enforce EU consent on email campaigns. Create sign-up forms with marketing permissions, customize the legal text, and include options like telemarketing.

Import existing contacts into a Mailchimp list by uploading a CSV or copying from a file, then map headers like first name, last name, and email.

Learn how to manually add contacts to your MailChimp list, verify permission to email, and convert them to subscribers using a CRM-style interface and optional tags.

Learn four signup form options to grow your Mailchimp list: form builder with a sign-up link, embedded forms, subscriber pop-up boxes, and form integrations.

Create your first MailChimp signup form by selecting a form type: pop up, embed, or external link (including QR), and ensure required fields before submission to build your mailing list.

Master contact management by handling lists, bulk actions, segmentation, and tags. Import subscribers, edit profiles, and use sign-up forms and settings to tailor messages that resonate with your audience.

Create multiple lists to segment customers and send targeted emails that match their interests, ensuring the right messages reach the right subscribers.

Learn how to add and manage tags in MailChimp to segment contacts, assign tags individually or in bulk, view tagged groups, and target campaigns by tag.

Learn how MailChimp segments and tags organize customers: tags are static, segments are dynamic and auto-update to match criteria, enabling targeted emails without manual tagging.

Discover how groups empower contacts to self-select into buckets, forming foundations for email campaigns, alongside tags and dynamic segments, through sign-up forms with checkboxes, radio buttons, and dropdowns.

Create your first MailChimp list and import any existing contacts, ensuring you have at least one list before moving on.

Learn how to use MailChimp templates to streamline your email campaigns. Customize pre-made designs or build a template from scratch with the drag-and-drop template construction tool.

Explore reusable MailChimp templates to streamline email campaigns, maintain consistency, and reduce design time and errors. Learn how to customize templates with images, text, and links for efficiency and creativity.

Build your first template in MailChimp using layouts or themes, customize text, images, dividers, and a button, then preview on desktop and mobile and save as a campaign.

Build your first Mailchimp template with a logo, visually appealing elements, a warm welcome message, a clear call-to-action button, and mobile-ready emails.

Explore unit 4 to learn how MailChimp campaigns work and how to build, send, and optimize a basic email campaign, ads, landing pages, postcards, and sign-up forms.

Explore the five Mailchimp campaigns: regular emails, ad campaigns, landing pages, postcards, and sign-up forms, and how email marketing connects you with prospects to drive growth.

Learn to build a measurable marketing plan that defines goals, budget, and target audiences, then design email marketing within a broader strategy to achieve specific business results.

Learn to build a Mailchimp campaign by creating a regular email using a template, selecting a list or segment, personalizing the to field, and testing before scheduling or sending.

Learn to personalize the to field in Mailchimp using merge tags like first name, verify with previews, and avert name errors with actual test emails.

Complete your first basic email marketing campaign by building it in this assignment, using a template or creating a brand-new email to practice.

Explore the Mailchimp dashboard unlocked after finishing the four getting-started steps: build the list, create a template, and send your first email or campaign, plus analytics and engagement.

Learn to build an ad campaign in Mailchimp by creating Facebook or Instagram ads or Google remarketing, targeting audiences, budgeting, and designing with Canva templates to grow subscribers.

Apply your MailChimp skills by creating your first advertisement using Canva, designing a Facebook or Instagram ad with a sample audience, and practice before future campaigns.

Create a MailChimp landing page to collect emails with a sign-up form, drag-and-drop editor, and branding, then publish or convert a product page for offers.

Create a visually appealing landing page with the mailchimp drag-and-drop design system and a clear call to action for subscribers; experiment with templates and logo design in kanva.

Learn to create Mailchimp postcards to design and send printed direct mail campaigns, including regular, recurring, and abandoned cart postcards, with Kanva templates, recipient targeting, budgeting, and pricing.

Create your own MailChimp postcard using Kanva, designing a physically attractive piece that captures attention and clearly delivers your message; no sending or payment required.

Explore how to use Mailchimp sign up forms—embedded, pop-up, and link forms—to build your list, create landing pages and lead funnels, and design reusable templates for newsletters and campaigns.

Explore email automation with MailChimp, using the automation workflow dashboard to build campaigns like welcome follow-ups, drip campaigns, and re-engagement emails for non-openers.

Automate email campaigns with Mailchimp to save time and deliver maximum value to your contacts on autopilot. Map triggers, build an email workflow, assign templates, and send campaigns.

Navigate the MailChimp automation dashboard to create and customize email campaigns, triggers, and workflows. Set up campaigns, adjust workflow settings, tracking, and post send action.

Set up a MailChimp automation to send an immediate welcome email when a subscriber joins your list, using a landing page and a template.

Verify Mailchimp automation by subscribing a test contact and confirming the welcome email arrives in the inbox. Note spam-filter nuances, and prepare to learn how to create a drip campaign.

Create an automated MailChimp drip campaign triggered by subscriber signup from a landing page. Deliver a four-part email sequence that provides value and guides leads toward a paid course.

Master MailChimp automation by building a drip campaign and welcome emails, plus a follow-up for subscribers who don’t open the previous message, using ready-made and custom triggers.

Create a six-part Mailchimp email automation workflow that sends welcome messages, follows up on opens, initiates a drip with three emails, and ends or continues based on a call-to-action click.

Learn how to build a six-email automated series: immediate welcome, a fallback welcome if unopened, a drip campaign, and follow-up emails with a call-to-action.

Unit 6 introduces AB testing, teaching you how to test your own email campaigns and measure and analyze results to improve conversions, grow your email list, and sales.

Explore AB testing to compare email variants and determine which performs best for opens and conversions, testing subject lines, send times, and sender names.

Learn how to set up an A/B test in MailChimp, select your list and variables (subject line, content, time), split recipients evenly, monitor open rates, and review campaign performance.

Analyze Mailchimp AB test results using open and click rates, unsubscribed, and reports to compare subject lines and optimize campaigns for conversions.

Create your A/B campaign in MailChimp, test design, subject line, or sender's name, walk through setup to confirmation page, and practice to build confidence in creating, running, and analyzing data.

Explore unit 7's focus on Mailchimp reports and analytics to read open, click, unsubscribe rates, and views, and optimize campaigns.

Analyze Mailchimp metrics to weed out what's not working and enhance what's working, gaining insight into open rates, click rates, unsubscribe rates, bounce rates, social sharing, and conversion rates.

Explore MailChimp benchmarks by industry to gauge open and click rates, soft and hard bounce rates, abuse and unsubscribe rates, and use A/B tests to improve campaign performance.

Learn to write powerful subject lines that convert for MailChimp campaigns, craft captivating email content, and design emails for trust, then discover send times and spam avoidance for successful campaigns.

Craft a catchy subject line by keeping it short, personalizing with segmentation, signaling value, avoiding all caps, and testing urgency and numbers with A/B testing.

Design emails to build trust with simple layouts, flat colors, and ample whitespace. Use a single clear call to action aligned with your goal to avoid overwhelm.

Learn to write engaging email content that provides value, uses personalization, tells a story, stays concise, and includes a clear call to action to boost open and click-through rates.

Set a goal and build your first official Mailchimp campaign by creating captivating templates, sending at strategic times, AB testing, and analyzing analytics to convert contacts into customers.

Gain confidence navigating MailChimp, build campaigns, lists, and templates, and optimize send times and subject lines through hands-on practice, data insights, and trial-and-error until you master email marketing.