Mailchimp Masterclass - Learn Audiences (the Mailchimp CRM)

Welcome to Mailchimp audiences. This lecture introduces audiences, the CRM of Mailchimp.

Learn how to create a new Mailchimp audience as well as change settings for an existing audience.

Get to know how many audiences you should have and how to combine Mailchimp audiences.

This lecture shows how to add and delete fields from your audience. The default merge tag field is also discussed and how you can easily add a default first name when sending email marketing and where you don't have the first name for a contact.

Adding contacts one-by-one and via copy-paste are shown. Learn how to create new fields while you're importing and whether the order of your columns in a spreadsheet of contacts matters to Mailchimp. In addition the option to update existing contacts during an import is discussed.

Understand the default Mailchimp fields such as the email marketing field and what subscribed, unsubscribed, cleaned and non-subscribed mean. In addition the contact rating field is described.

Mailchimp tags are a great way to label your contacts. There are many ways of tagging contacts and these options are shown (such as bulk tagging and tagging individual contacts). Also discussed are the number of tags you may have in Mailchimp.

This lecture shows the new Mailchimp Preferences Center and teaches you how to use the Preferences Center so that your contacts can choose the categories of content they want to receive. Mailchimp groups are also discussed.

Learn where data about individual contacts may be seen. Also become familiar with data that Mailchimp adds to each contact (such as location and contact rating).

A segment is a way of targeting our marketing to make it more relevant to our contacts. This lesson goes into how to segment your audience.

Become familiar with when and why you should archive contacts. Learn how to archive and unarchive contacts and how archiving can reduce your Mailchimp payments.

Surveys are relatively new in Mailchimp and can be used to collect feedback, get new leads and engage your audience. In this lesson Gary shows you how to create and publish a survey as well as view the results.

A final word from Gary.