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30-Day Money-Back Guarantee
Marketing Digital Marketing Mailchimp

MailChimp for Ecommerce Email Marketing Master Class

Take your digital marketing to the next level with effective e-commerce email marketing and automation.
Rating: 4.4 out of 54.4 (233 ratings)
1,330 students
Created by Jeremy Robinson
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Design e-commerce emails that sell more products
  • Implement MailChimp’s powerful marketing automation features
  • Seamlessly integrate your e-commerce store and email marketing

Requirements

  • A MailChimp account
  • An e-commerce site
  • Familiarity with web-based software

Description

Get Step-by-step instruction on how to use Mailchimp to Drive more Traffic and Sales to your E-commerce Site

  • Design More Effective E-commerce Emails using MailChimp

    Understand the key principles for designing effective e-commerce emails and get step-by-step instruction on building the 6 most common email types.

  • Grow Your List with Compelling Opt-Ins

    Learn highly effective techniques for building your list, including little-known tricks that multiply e-commerce opt-in rates and subscribers.

  • Automate Your Email Marketing

    Build a system that markets your products while you sleep, including in-depth instruction on creating 3 essential automation sequences.

Who this course is for:

  • Entrepreneurs running an e-commerce store
  • Drop Shippers
  • Physical Store Owners
  • Marketing Manager
s

Featured review

Kasia Zmokla
Kasia Zmokla
144 courses
27 reviews
Rating: 5.0 out of 5a year ago
Great, very well structured course! Jeremy is a very knowledgeable and experienced instructor, presenting in-depth examples from real life scenarios. He is also extremely supportive - responding fast to detailed questions. I would recommend this course to anyone who wants to get a solid grip of MailChimp and learn effective marketing funnels strategies.

Course content

7 sections • 34 lectures • 4h 6m total length

  • Preview02:35
  • Why Mailchimp
    02:50
  • Before we begin....
    1 question
  • IMPORTANT: Mailchimp 2019 Updates
    01:58
  • Preview03:49
  • Ideal Customer Reflection
    1 question
  • Connecting Your Ecommerce Store to Mailchimp
    03:30
  • Connecting Mailchimp to Shopify - 2019 (post Breakup)
    02:55

  • Preview03:09
  • Preview14:27
  • How to Design a Sale/Offer Email and Use Your Dynamic Product Feed
    08:46
  • How to Design a Contest Email
    04:40
  • How to Design a Value Added Content Email + Design Tips
    07:58
  • How to design a Press Coverage Email + More Design Tips
    06:39
  • How to Design a Brand Positioning Email
    03:51
  • Email Design Reflection
    2 questions
  • Email Design Quiz
    2 questions

  • Preview05:27
  • How to Create Groups in MailChimp
    05:31
  • How to Import Subscribers to Groups
    04:37
  • Groups Reflection
    1 question
  • How to Send an Email to a Segment of Your Subscriber List
    04:46
  • How to Use Advanced Segmentation to Target Specific Members of your List
    04:24

  • Email Optimization Principles
    04:30
  • How to Create Effective Email Subject Lines
    10:09
  • How to A/B Test Subject Lines in MailChimp
    06:32
  • How to Personalize Emails with a First Name Using Merge Tags
    05:13
  • How to Boost Open Rates by Resending Emails to a Segment of Your List
    04:22
  • Optimization Quiz
    3 questions

  • Introduction to Opt-In Offers for Ecommerce
    06:12
  • How to use MailChimp's forms to capture subscriptions
    07:41
  • How To Use Opt-In Monster to Create Effective Opt-Ins
    07:48
  • How to Create a Contest Opt-In and Segment Entries Using Groups in MailChimp
    16:20
  • How to Capture Additional Subscriber Segmentation Data with a "Bluff" Email.
    09:48
  • How to Run Partner or Social to Email Contests Using Gleam
    09:58
  • Partner Contest Reflection
    2 questions

  • Introduction to Marketing Automation in MailChimp
    02:57
  • How to Create a Cart Abandonment Sequence
    13:39
  • How to Create an 8 Email Opt-in Sequence
    17:07
  • How to Create a Post Purchase Sequence.
    17:48
  • Course Reflection
    1 question

  • Bonus Lecture - Beyond MailChimp: The next Level in e-commerce segmentation
    14:50

Instructor

Jeremy Robinson
Chief Marketing Officer
Jeremy Robinson
  • 4.5 Instructor Rating
  • 401 Reviews
  • 8,071 Students
  • 4 Courses

I am Chief Marketing Officer at SoYoung, a brand of lifestyle bags and accessories that sells nearly $1,000,000/year in original products through our websites with nearly 50,000 active MailChimp email subscribers. 

I ran a digital agency for 13 years that worked with major brands on all aspects of online marketing including email marketing, website design and online advertising. 

I’m hired by numerous businesses as a consultant to help them more effectively market their products online. 

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