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MailChimp for Ecommerce Email Marketing Master Class

Take your digital marketing to the next level with effective e-commerce email marketing and automation.

Created byJeremy Robinson

Last updated 6/2021

English

What you'll learn

Design e-commerce emails that sell more products
Implement MailChimp’s powerful marketing automation features
Seamlessly integrate your e-commerce store and email marketing

Course content

7 sections • 35 lectures • 4h 7m total length

Who this is course is for, What You'll Learn and Who I Am2:35
Why Mailchimp2:50
Before we begin....
IMPORTANT: Mailchimp 2019 Updates1:58
4 Pillars of Effective Ecommerce Email Marketing3:49
Ideal Customer Reflection
Connecting Your Ecommerce Store to Mailchimp3:30
Connecting Mailchimp to Shopify - 2019 (post Breakup)2:55

Introduction to Email Design for Ecommerce3:09
How to Design a Product Launch Email and Ecommerce Email Template14:27
How to Design a Sale/Offer Email and Use Your Dynamic Product Feed8:46
How to Design a Contest Email4:40
How to Design a Value Added Content Email + Design Tips7:58
How to design a Press Coverage Email + More Design Tips6:39
How to Design a Brand Positioning Email3:51
Email Design Reflection
Email Design Quiz

Email Optimization Principles4:30
How to Create Effective Email Subject Lines10:09
How to A/B Test Subject Lines in MailChimp6:32
How to Personalize Emails with a First Name Using Merge Tags5:13
FIRST NAME MERGE TAG:
*|FNAME|*
Show a generic value in place of missing data. For example, you may want to have a greeting like "Hello *|FNAME|*," but not all of your recipients have an FNAME value in your list:
Hello *|IF:FNAME|*

*|FNAME|*,

*|ELSE:|*

Friend,

*|END:IF|*
MailChimp Merge tag cheatsheet:
https://mailchimp.com/help/all-the-merge-tags-cheat-sheet/
How to Boost Open Rates by Resending Emails to a Segment of Your List4:22
Optimization Quiz

Introduction to Opt-In Offers for Ecommerce6:12
How to use MailChimp's forms to capture subscriptions7:41
How To Use Opt-In Monster to Create Effective Opt-Ins7:48
How to Create a Contest Opt-In and Segment Entries Using Groups in MailChimp16:20
How to Capture Additional Subscriber Segmentation Data with a "Bluff" Email.9:48
How to Run Partner or Social to Email Contests Using Gleam9:58
Partner Contest Reflection

Requirements

A MailChimp account
An e-commerce site
Familiarity with web-based software

Description

Get Step-by-step instruction on how to use Mailchimp to Drive more Traffic and Sales to your E-commerce Site

Design More Effective E-commerce Emails using MailChimp
Understand the key principles for designing effective e-commerce emails and get step-by-step instruction on building the 6 most common email types.
Grow Your List with Compelling Opt-Ins
Learn highly effective techniques for building your list, including little-known tricks that multiply e-commerce opt-in rates and subscribers.
Automate Your Email Marketing
Build a system that markets your products while you sleep, including in-depth instruction on creating 3 essential automation sequences.

Who this course is for:

Entrepreneurs running an e-commerce store
Drop Shippers
Physical Store Owners
Marketing Manager s