Intuit MailChimp Email Marketing Course: MailChimp Tutorial

Learn to professionally create pop ups and newsletter forms to collect emails, build automated emails like welcome and abandoned cart messages, and design engaging templates that convert in MailChimp.

Discover how to pair Mailchimp with ChatGPT to automate campaigns, craft copy, and train ChatGPT for Mailchimp using the free version and prompt engineering basics from OpenAI.

Set up a Mailchimp account and explore pricing plans, including 500 contacts and automation options. Configure your business details and branding to start effective email marketing.

Learn the basics of email marketing, including how to use Mailchimp and other tools to send promotional emails and newsletters.

Explore the types of emails, including newsletters, promotional, welcome, abandoned cart, and trigger emails, and adopt an 80/20 content-to-promotion approach to build trust.

Build a quality opt-in email list with permission, avoid purchased data, then segment audiences, personalize content, craft compelling subject lines, optimize for mobile, and include clear calls to action.

Create lead magnets and landing pages to capture emails by offering valuable free content or discounts in exchange for contact information, with clear value and a strong call to action.

Analyze email metrics such as open rates, click-through rates, and conversion rates, and optimize campaigns through testing subject lines, content, and CTAs to improve performance.

Resend unopened emails to boost engagement, and prune inactive subscribers to improve deliverability; avoid spammy words with a spam word checker to keep emails in the inbox.

Explore how to manage audiences in MailChimp and use the audience dashboard to organize contacts. Add contacts manually or via CSV, and track ratings, sources, and segmentation for targeted campaigns.

Learn how MailChimp uses tags to categorize contacts—website users, yearly or lifetime membership, and customers—and target these tags in campaigns.

Learn to bulk upload contacts in Mailchimp by importing from CSV or other services, or copy-paste from spreadsheets, and assign tags like website user, yearly membership, lifetime membership, and customer.

Explore the Mailchimp form builder to create signup forms, customize fields and design, apply personalization tags, and share links for landing pages, embeds, or pop up forms.

Learn how to create and customize exit-intent popup forms for MailChimp campaigns, including WordPress integration, design options, display triggers, and code installation.

Learn to create and customize embedded forms in MailChimp, including setting a form title, adjusting width, and adding tags, then embed the generated code into WordPress or other pages.

Create and customize a MailChimp contact form, upload an image, require email, subject, and message, then publish with the URL and inbox notifications.

Create lead magnets with ChatGPT for landing pages, like e-books or starter guides, to capture emails via Mailchimp signup forms.

Create a landing page to grow your audience by offering a free PDF guide in exchange for emails, using Mailchimp templates and Canva cover design.

Create targeted MailChimp segments by defining criteria such as purchases, recent activity, or Gmail domains, and apply tags and filters to reach specific groups like customers or non-customers.

Explore Mailchimp's survey feature, used to gather audience preferences and feedback, including templates, question types, and branding. Learn how to design, share, and integrate surveys with campaigns and automations.

Launch MailChimp campaigns and monitor analytics for open rates, click rates, and unsubscribes. Use basic reports and landing-page data to optimize audience engagement without spamming.

Set up a regular Mailchimp campaign, target the yearly membership audience with tags and segments, personalize with merge tags, craft subject and content with ChatGPT, and schedule by time zone.

Build automated Mailchimp campaigns from templates or from scratch to nurture non-customers with delayed emails, free content, and membership promotions.

Build a basic Mailchimp website by creating multi-page layouts (home, about, contact, membership), customizing a theme, embedding YouTube videos, and enabling site tracking with Facebook pixel tag and Google tag.

Explore MailChimp's content creative assistant, an AI-driven tool that pairs your marketing goals with custom multi-channel designs, generating and editing images, text, fonts, and call-to-action layouts for campaigns.

Explore alternatives to MailChimp, including Mailerlite and Mautic, and learn how lifetime deals from Appsumo and other tools support affordable, effective email marketing.