
Craft a compelling career story by mapping heritage, background, adjectives, and strengths to your audience, delivering a 30–60 second pitch aligned with your short-term career goal and resume-ready messaging.
Identify your target industry and function using swat analysis, research, and conversations with practitioners. Formalize your goals on a one-page sheet with deadlines and action steps.
Learn how to carry yourself with confident posture, eye contact, and tone, and practice feedback-driven public speaking to earn respect and advance your career.
Learn to craft professional emails with clear subject lines, concise content, and proper greetings, a signature, and handle phone etiquette with confident introductions and prepared voicemail for interviews.
Master how to look the part in casual, business casual, formal, travel, evening functions, and interview settings by choosing appropriate attire, grooming, and presentation to align with company culture.
Learn to build a mentor relationship that guides your career, from finding mentors and asking for guidance to two to three yearly check-ins and a personal advisory board.
Master informational interviews by leveraging connections and LinkedIn, researching their journey, asking about day-to-day work, and following up with a resume or visual resume and next steps.
Master practical rules for professional relationships, including managing up, down, and peers. Practice clear communication, being on time, feedback, and collaboration to advance your career.
Craft a compelling ten second and thirty second networking story, present professionally, and build your network through events and LinkedIn, using follow ups within 24 hours and purposeful connections.
Pitch free project work to boost your resume, deliver value remotely, and gain an inside track to future job opportunities through market research.
Unlock interviews by applying a proactive mindset, cultivating relationships, optimizing how you present yourself, and building a strong toolkit of basic and advanced tools.
Learn to craft a targeted cover letter that introduces you, links your experience to the job, addresses the reader personally, showcases value upfront, and ends with a clear interview request.
Draft your own letter of recommendation to strengthen job applications, keep it to about half a page on letterhead, dated and addressed to the hiring manager with contact details.
Create a visual resume that uses images to tell your story on a single page, pairing logos, hobbies, and concise text with your name and contact info.
Create a suitability map to align the job description with your qualifications, showing the interviewer exactly what they seek and what you offer.
Discover how a 30-60-90 day plan, added to your portfolio or toolkit, can demonstrate prioritization and a proactive interview path from onboarding through the first months.
Create compelling one-page work samples that showcase your past projects with strong headlines, visuals, and concise copy, linking results to the job you want while respecting confidentiality.
Avoid interview pitfalls by arriving on time, knowing the company, and bringing a prepared packet with tools like a visual resume and 30–60–90 plan.
Assess your individual value and market value, know the hiring range. Negotiate the offer by reviewing salary, signing bonus, stock options, and vacation days, with a written offer.
Develop soft and hard skills for career growth by building a 70-20-10 development plan, focusing on public speaking, communication, feedback, mentoring, and targeted courses.
Explore four conflict management approaches and how to collaborate through identification, bigger picture, and brainstorming to create win-win outcomes, while building skills in stress management, communication, empathy, and teamwork.
Learn the top 10 actions to earn a high potential rating by aligning with company priorities, delivering your role, and communicating value to senior leaders.
research pay ranges, build a one-page case showing impact aligned to your boss's priorities, then present it in a formal meeting for a raise or promotion.
*This is a repeat lecture from section 1
Master the art of video interviewing with a before-during-after framework, research, storytelling, and a tailored portfolio to convert interviews into offers.
Do you want to make more money, impress everyone you interview or network with, and ultimately reach your career goals faster? This course is the answer. Proven skills to build your personal brand, master your first impression, network, interview, and accelerate your career
Made To Hire: Market Yourself for the Career You Want takes all the tips and tools it takes most people years to learn and condenses them so you become an expert at building your personal brand, landing your dream job, and accelerating your career
This is a one-of-a-kind opportunity for you to learn everything you need to know to catapult your career including:
how to make the best first impression
how to tell your story most effectively
how to develop tools far beyond just a resume
how you really need to handle networking situations
how to actually get called for an interview
how to ace an interview
how to negotiate a job offer
how to fast track your career after you get the job you want
and much more!
I've spent the past two decades working with some of the largest brands in the world in the field of marketing strategy and business development. I also teach masters degree level business and personal marketing and am the author of the career coaching book called “Made to Hire: Market Yourself for the Career You Want”.
This course, which includes 30 short videos, will be one of the most impactful investments you’ll ever make, plus you have lifetime access! I wish you the best in developing your number 1 tool, yourself.