Макаронс с пониженным содержанием сахара
- 2 hours on-demand video
- 2 articles
- 7 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Приготовите макаронс с пониженным содержанием сахара
- Научитесь готовить 5 фантастических начинок для макаронс
- Узнаете секреты приготовления 2 видов меренги
- Научитесь зарабатывать изготавливая макаронс на зказ
Курс по макарон от кондитерской школы Coup de Coeur Online - это не просто рецепты пирожных - это готовый вариант бизнеса или дополнительного дохода.
Рабочие рецепты и технологию 5 начинок для макарон и 3х вариантов крышечек, на базе которых сможете создавать свои собственные вкусы
Готовый шаблон упаковки для макарон
Рекомендации по созданию продающей страницы
Инструкции, как максимально быстро и с минимальным бюджетом запустить проект по продаже макарон
Master class on macarons by Coup de Coeur online school is not just a recipe, it is a ready variant for business or additional income.
With this course you will get:
Working recipes and technologies for 5 macaron fillings and 3 recipes for macarons shells, according to which you’ll be able to create your own recipes
The ready-made pattern for macaron packaging
Recommendations on how to create a selling in social media page
Instructions on how to set up the project on macarons selling in a minimal amount of time and with a minimum budget
Surpass your clients’ expectation — suggest them the best macarons they have ever tasted.
- Домашние кондитеры
- Начинающие кондитеры
- Владельцы кафе и ресторанов
In case with macarons it ai great to set up a project in the shortest time. All you need to do is:
Master the recipe
Order or buy the package
Make a one-page website to receive orders
Place an advertising
Let’s talk about each point.
What about the recipe — now you have all you need. In this course Elena Konetskaya gives you a step-by-step instruction how to permute the best result. You only need to choose which type of macarons (on French or Italian merengue) suits you better.
Italian merengue macarons give you a higher yield (more macaron shells) out of the same amount of ingredients, and at the same time they’re more sweet. Choose the type according to your goals and your clients’ preferences. Nowadays the tendency to low sugar desserts is more and more popular. So we recommend to pay your attention to macarons with low sugar content and make it your schtick. The recipe that we provide in the lesson contains 16% less sugar that the classic one.
The first thing you need to do in order to stand out among competitors is to pick a niche in macarons business. For example it can be colorless macarons (for children, healthy macarons), macarons with logos and inscriptions, macarons in exclusive gift packaging or wedding macarons in bonbonnieres, macarons wit low sugar content , etc.
One more important point for business development is making a branded packaging and business cards.
We have made for you patterns for 6 and 12 macarons of standard side 3-3,5 cm. You can sent this pattern to a printing house, which works with food packaging, and order a cutter and boxes for macarons. You can also print a logo on them. Branded packaging looks much more expensive and distinguished and rises the level of credibility among new clients. You can add your contacts and website for ordering on the package.
Nowadays there’re plenty of websites where you can buy ready-made logo (https://www.shutterstock.com, https://graphicriver.net/logo-templates) or create your own logo with the help of specialized services.
One of the most important moments is a Catalogue website where your clients will be able to learn more information about you, variants of macaron fillings, find answers on frequently asked questions, and, of course, to make an order.
The same role can play a community in social media or a properly made Instagram account.
Put on the landing page a photo or a video which will help a visitor could quickly understand what is your project about and what differs you from others. You literally have a few seconds to introduce your brand and to catch a visitor’s interest.
Pay attention to photos on the site. They should be professional, live, bright and catchy. The work of professional photographer can cost you some money, but believe, very soon it will pay off and multiply your income. Make your product look so «yummy» and appetizing, that a client won’t even have a thought to look for any alternatives. In food business qualified photos very often sell products better, that a good text.
In few sentences tell about yourself and your team, what did encourage you on this project. This way you will show that there’re real people behind everything and it will also rise the level of clients’ credibility.
Make a divided section for menu with flavors description and types of macarons. It’s preferable to make a photo to each type of the product. It would be easier for clients to navigate in the assortment range.
In the end tell about ordering/paying/delivery conditions. This will make the client engagement easier and faster and will rise client conversion.