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行销万有理论,M = Contents X Community X Commerce

不论线上、线下、个人、企业、有资源、没资源、大品牌、小品牌都一体适用的行销理论!
Rating: 4.5 out of 54.5 (4 ratings)
36 students
Created by 慕課 台灣
Last updated 10/2015
Simplified Chinese

What you'll learn

  • 掌握内容、社群跟商务三者对于行销活动的重要性
  • 了解在进行行销活动时,时间与金钱之前的关联性
  • 将 M 理论应用在实际市场之中

Requirements

  • 对于电子商务有基本概念
  • 对于社群经营有初步的认知

Description

如果你Google「行销」两字,一秒内就会出现高达21,200,000 项结果,从以前到现在各式各样说明行销的理论,自1960年提出了4P以来不断推陈出新、不断的自我增生,行销的范围如此广泛、行销的工具日新月异,是否可能有一个统一一切的万有理论?

我认为可以透过以下公式来诠释:

M = Contents内容 X Community社群 X Commerce商务

  • 内容 不只是图、纹、设计、包装、影像等等,你产品本身也属于内容的一部分。
  • 社群 不只是指线上的社群,它也包括线下的部分,例如你的实体店面会员、你购买一篇杂志广告,这本杂志的阅读群也是社群的概念。
  • 商务 是指你交付商品或服务的方式或管道。

Who this course is for:

  • 准备进行行销活动的行销专员
  • 不清楚社群在行销活动当中扮演什么角色的行销人员
  • 对于行销产品或是服务完全没有头绪的行销人员

Instructor

慕課 台灣
線上課程製作與行銷專家
慕課 台灣
  • 4.4 Instructor Rating
  • 2,276 Reviews
  • 10,066 Students
  • 4 Courses

慕課股份有限公司是台灣專注於線上教育的公司,領域包括網路行銷、軟體開發、視覺設計、資料科學等等,目標是希望讓台灣的所有人能夠自由的教學、自由的學習。慕課會協助並輔導所有的講師進行課程錄製、推廣、定價,希望每個講師都能夠得到成功。

慕課股份有限公司同時與悠識數位、智庫驅動等多個知名教育單位合作,是台灣線上課程最好的入口。

學習,應該是隨手可得的。

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