
Introduction to Luxury Selling by Michael Pyle
Trace the first high-end sale from an accidental encounter to a premium audio system. Explore behavioral science insights behind why this sale worked.
Define luxury as an indulgence beyond basic needs and show that everyone is a luxury buyer, with luxury appearing in goods beyond basic needs.
Relativity governs how luxury buyers value products, so what seems cheap to some may be expensive to others, and sales should present options without judgment.
Discover how buyers manage risk and avoid embarrassment, driving purchases through strong justification and purchase triggers. Learn how insecurity fuels spending and why missing a trigger delays sales.
Learn why buyers want a good deal and fair treatment, not feeling ripped off, and how products that maintain resale value build trust.
Discover how an honest, collaborative journey, genuine enthusiasm, and empathy build trust in luxury selling, making high-end sales feel effortless and encouraging repeated purchases over the years.
In this course I will cover all of the ideas and tools I used to successfully sell very high end product's to my affluent clients for over 20 years. This course will help any sales person become a valuable long term asset to their clientele. These simple and powerful tools will greatly increase your sales. I explain concepts and tell personal story's of success to easily convey these powerful concepts. I have given this course to hundreds of people all over the world with tremdous seccuss.
In this course I cover these topics:
How to understand what Luxury is and the Luxury buyer
Why people buy what they buy
How to not limit your sales to what you can afford (how to stop selling from your own pocket book)
How to create excitement and passion with your customers.
This course is full of rich video that will take about 40 minutes to complete. If you sell products to end users this may be the most valuable 40 minutes of your life.