Luxury Marketing

Name: Luxury Marketing
Rating: 4.4 (102 reviews)

How to build a powerful, sustainable, luxury brand

Last updated 4/2020

English

English [Auto],

What you'll learn

2 sections • 7 lectures • 1h 9m total length

Discovering Luxury Marketing0:26
Discover seven key modules in this program covering the global luxury market, what luxury means, selling paradise, wellness and art, and an extra module on experiencing made in brands.

The Global Luxury Market0:58
Explore how the global luxury market navigates fast-changing trends, as rising younger consumers like Millennials and Gen setters shape demand, ethics, sustainability, and responsible practices across luxury goods.
Marketing in the 21st Century5:11
Explore how the 21st century renaissance uses technology to connect with affluent millennials, delivering instant value and loyalty for luxury brands via microtargeting on LinkedIn and Instagram, focusing on quality.
What is Luxury32:51
Explore the essence of luxury as a perceived value built on exclusivity, storytelling, authentic imagery, and personalized, sustainable experiences across omni-channel marketing.
The New Consumer5:11
Identify the Henry segment: affluent millennial high earners not rich yet, and tailor omni personal luxury marketing strategies using artificial intelligence, big data, and digital engagement on platforms like LinkedIn.
The Made In Italy Brand - How you can use it to market your offer23:25
Explore how the Made in Italy brand uses local pleasures, iconic brands, and packaging to build luxury, authenticity, and premium experiences anchored by Florence and Rome.
Summary1:48
review the course material and downloadable resources, complete the luxury selling exercises, and submit ideas for feedback and mentorship to develop a luxury destination or product strategy.

In this course you will be introduced to luxury marketing strategies for products, services and destinations. You will be also learning about:

- The New Consumer: The HENRY's (what are they looking for, how can you connect with them)

- How to market:

Wellness, Food, Places, Art and Fashion

- How to build a Unique Value Proposition based on the Made In Italy Principles

- How to use LInkedIn and Instagram to reach your audience