Marketing
Marketing Fundamentals
Marketing Strategy
Luxury Marketing
4.3 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
38 students enrolled

Luxury Marketing

How to build a powerful, sustainable, luxury brand
4.3 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
38 students enrolled
Created by Pina Russo
Last updated 4/2020
English
English [Auto]
Preview this course
Luxury Marketing
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
Buy now
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Marketing a Destination
Requirements
  • No
Description

In this course you will be introduced to luxury marketing strategies for products, services and destinations. You will be also learning about:

- The New Consumer: The HENRY's (what are they looking for, how can you connect with them)

- How to market:

   Wellness, Food, Places, Art and Fashion

- How to build a Unique Value Proposition based on the Made In Italy Principles

- How to use LInkedIn and Instagram to reach your audience


Who this course is for:
  • Travel agents, tour operators, marketers
Course content
Expand all 7 lectures 01:09:50
+ – Luxury Marketing Principles
6 lectures 01:09:24
The Global Luxury Market
00:58
Marketing in the 21st Century
05:11
What is Luxury
32:51
The New Consumer
Preview 05:11
The Made In Italy Brand - How you can use it to market your offer
Preview 23:25
Summary
01:48