What you'll learn
- Marketing a Destination
In this course you will be introduced to luxury marketing strategies for products, services and destinations. You will be also learning about:
- The New Consumer: The HENRY's (what are they looking for, how can you connect with them)
- How to market:
Wellness, Food, Places, Art and Fashion
- How to build a Unique Value Proposition based on the Made In Italy Principles
- How to use LInkedIn and Instagram to reach your audience
Who this course is for:
- Travel agents, tour operators, marketers
Meet the designer...
Pina Russo is a fashion accessories designer, visual artist, and marketer. She commenced her career with a fashion company supplying high end boutiques in Latin America. Pina has a broad knowledge of production, from design through to all technical aspects of construction, gained from her experience of sourcing and manufacturing in Italy and Spain whilst working with designer labels and producing her own designs. She has created a new medium from vegan sources aimed at reducing the use of chemicals. Since then she has continued to research and offer advice to families on sustainable materials and practices and how they can use it at home with kids.
... and the Marketer:
Pina creates marketing and digital strategies to produce meaningful connections and experiences for consumers and drive growth across all consumer touch points for brands including Johnson & Johnson portfolio (Neutrogena, Johnson’s Baby, Clean and Clear, Splenda, Tylenol), Marlboro, KPMG, Sprint, BOLD and entertainment / pop culture brands for Informa.
Books on Amazon: Hispanic Boom and Digital Mompreneur.