Luxury Automotive Marketing and Management - Part 1

Name: Luxury Automotive Marketing and Management - Part 1
Rating: 4.0 (8 reviews)

All you need to know and understand about the birth, evolution, and modern luxury automotive industry

Created byRiccardo Del Bello

Last updated 5/2025

English

What you'll learn

Birth and Evolution of the Automotive Industry with focus on the luxury segment
Industry trends and current numbers defining the market
Key industry players and their strategies
Companies short SWOT analysis

Course content

1 section • 5 lectures • 52m total length

Birth and Early Days of the Automotive Industry and Luxury trends developing11:11
This first video looks into the early days of the Automotive industry. Its birth and first few decades highlighting important facts and key factors' development that is important to know and understand as they defined the luxury automotive industry and are still influencing the market today
Modern Days in Automotive and the Modern Luxury Automotive Industry9:18
This second section continues the history of automotive but looks at the modern industry, starting from the 80s up to our days. For each decade is highlighted how new trends in the industry evolve and what kind of market they created as the customer expectations and preferences change
What you need to know about current Luxury Automotive: Numbers and Trends6:34
Lesson 3 looks at specific numbers connected to developing trends, major global events, and also defines the main industry players by grouping them based on ongoing business strategies. These are important facts needed to understand how the indsutry is growing and where it could go in coming years
Key Players: Established Brands' Strategies and SWOT16:37
Lesson 4 goes through the characteristics and a brief SWOT analysis of each established Luxury Automotive Company active today to help get an understanding of where opportunities and challenges lie and how these brands stack against each other
Key Players: New Brands' Strategies and SWOT8:38
Lesson 5 follows the previous one, this time looking at new players in the sector. The very few companies that made it, and gave birth to a new wave of brands and strategies that all have specific characteristics in common. This will help understand how only these few players made it in such a complex industry

Requirements

Some previous study in business might help, but not specific knowledge is strictly necessary, the course is good for both experts who want to learn some more in-depth fact and figure, and complete beginners

Description

I have studied and worked in the automotive industry for years now. So, I decided to put together this course for everyone who is passionate about Luxury Automotive or might need some knowledge for work or university studies.
This course is the result of research and consulting work that I have done with students in business and marketing university majors. Whether you are a beginner or an expert, you will find important insights about the trends and workings of this business, its strategies, and dynamics that are relevant to other sectors of luxury as well.
The Luxury automotive sector is evolving rapidly and it has almost gone full circle since its birth. In a world where luxury is expanding and customer expectations are higher than ever, an automotive business cannot remain "just" about selling cars anymore. It is crucial then to understand how businesses evolved and where a manager can go to further improve the reach of a brand and create opportunities.
This course will provide you with a complete picture of the evolution of the industry since its early days, and understand who the key players are and the main differences that identify each company's strategy. Most importantly, it will hopefully help you start your career in this business.

Who this course is for:

To help framing and having a good understanding of the Luxury Car market, its businesses and strategies, how it became what it is today, and how it could evolve in coming years