
Looker is a cloud-based business intelligence and analytics tool that uses LookML to model raw data, create real-time dashboards and looks, and enable actions and embedded analytics.
Explore Looker’s cloud-based features, including its workflow, multi-database support, data modeling with LookML, and unified governance, delivering real-time reports without ETL via merge results.
Compare Looker to competitors, emphasizing its 100 percent browser-based, cloud-optimized platform, automatic updates, scalable SQL queries, standardized data modeling, and API-enabled, actionable dashboards across multi-cloud data sources.
Discover how user analysts use Looker to build dashboards, reports, and analyses with data manipulations and sharing, and explore the paths to developer administrator and the beginner–expert structure.
Learn to succeed in this course through practical, hands-on practice: mimic what the instructor does, explore beyond the basics, and engage by asking questions in the q&a community.
Meet your Looker instructor, a management consultant and business intelligence expert guiding you through data analytics with Looker to become a proficient user and analyst.
Use the Udemy q&a for video questions, contact via udinese direct message feature for direct inquiries, and reach through link tree to join the email list for new courses.
Watch videos in 1080p to ensure the best viewing experience; set the player to 1080p via the gear icon, and avoid auto or 720p.
Explore sample data for Element Rental to practice building analyses, looks, and dashboards in Looker, including products, salespeople, customers, offices, transactions, and inventory.
Set up a free sandbox Looker environment when you don't have a locker instance, using Quick Labs, with hourly sign-outs and a caveat that everything resets each hour.
Create a Looker sandbox account, enroll in a quest, and start the lab to access your sandbox environment, including one-hour refresh and 50 hours of sandbox time.
Import your Excel data into a Looker instance by enabling development mode, editing the model file, and pasting the dataset so you can explore sales and inventory.
Learn to load sample data into your Looker instance and complete setup steps, as the instructor notes you should have finished the text-file preparation and refresh tasks before this lecture.
Discover how Looker uses explorers as data capsules for analysis, and how saved looks (reports) compile analyses into interactive dashboards.
Explore how folders store looks, reports, and dashboards, while boards organize them into shareable collections like a sales data board.
Explore how lookml defines dimensions, aggregations, and data relationships and how Looker automatically generates sql queries, enabling standardized metrics without etl.
Navigate Looker’s left-hand menu to access Explore and Develop. Organize looks and dashboards with folders, boards, blocks, and shared folders.
Open an explore, select fields, and run analyses to see sales by office, while learning how explorers, filters, visualizations, and the concepts of dimensions and measures shape data in Looker.
Define dimensions as groupings like customer or product name, and measures as quantitative values such as total sales; the module adds two dimensions and two measures.
Remove fields in Looker by manipulating dimensions and measures, using the gear icon or deselecting a field, then click run to update results.
Create a table of total sales by state with average sales as a measure. Sort by total or average, and add a totals row to see overall figures.
Explore how visualizations turn data from a table into graphs and charts, using transactions by product name, and tailor chart types and axis labels for looks and dashboards.
Explore how to create and customize a table visualization in Looker, including themes, row numbers, totals, transposing, pivoting, formatting, and conditional color rules.
Learn how to freeze left-hand columns in a Looker table, keeping key fields like company and office names visible while you scroll and adjust column width.
Learn to visualize sales data with bar and column charts by stacking or grouping series, adjusting left and right axes, percentages, and legends for clear distribution.
Explore how a scatter plot uses two continuous numeric variables to show the relationship between hours and sales across transactions in Looker.
Explore sizing dots in a scatter visualization by a measure, using series to size by total sales or average sales, and compare offices by transactions and total sales.
Explore line and area charts to visualize sales trends over time, compare total sales with hours, and customize colors, axes, and stacked distributions by category.
Explore pie chart visualizations in Looker, learn to view sales distribution by customer and product, and customize start and end angles, colors, and labels.
Save and reuse analyses with looks to create repeatable monthly sales reports, then customize visuals and share looks in folders while tracking generation time and data.
Create another look in Looker to build a sales performance report, showing average and total sales by salesperson with conditional formatting and folder-based access.
Move and copy looks between personal and shared folders, create shared folders like customer metrics, store elements in a shared folder, and switch quickly between monthly sales and salesperson reports.
Learn to edit looks in Looker, adding age, editing the title, saving as a new look, and adjusting the description, plus configure automatic run on page load to control reruns.
Discover how to drill down into Looker reports using developer-set quick actions and explore from existing reports to reveal transaction details by date or week.
Learn to limit data with filters in Looker, covering basic, advanced, and custom types, three ways to add filters, and applying date ranges or customer company name filters.
Enter values in the filter box to create or condition by typing lead or closer and pressing enter, then select from the dropdown or type another value and press enter.
Explore how filters on dimensions apply before aggregation, while filters on measures apply after aggregation, using Looker to distinguish where versus having clauses.
Explore advanced filters by combining and or logic to filter salespeople by age, using greater than or equal to 38 or less than or equal to 22, across 100 rows.
Explore Looker's advanced matches and filter expressions to craft complex numeric, date, and string filters using operators, wildcards, and between-range syntax.
Learn to create custom filters in Looker using and/or logic, wildcards, and advanced match to combine office and customer conditions for precise transactions.
Learn how to create custom filters that compare two columns, such as office name and salesperson office name, using a dollar sign to filter transactions where both offices match.
Learn how to create custom dimensions and measures in Looker, then use post-aggregation table calculations to combine fields, calculate average hourly price, and format currency.
Explore quick calculations in Looker to compute percentage of total, percentage change from previous, and ranking of monthly sales using total sales and custom expressions.
Learn how to use quick calculations in visualizations to display total sales by month and percent change from the previous month, with bars and dots.
Learn to build custom measures from a dimension, turning sales dimensions into new metrics like sum, median, or count, and apply them to segments such as Detroit.
Create a custom measure in Looker to filter total sales by customer type (long haul or medium haul) before aggregation, enabling investor sales insights.
Create custom dimensions in Looker from scratch using expressions and functions, derive state codes with substring, and use if statements and contains for grouping states.
Learn to share and send one-time looks and explorers in Looker by email or via a shareable URL, with optional title, message, and export options.
Learn how to publicly share looks in Looker, toggle public access, and embed reports with iframes on external websites, while understanding permissions and limitations.
Enable scheduling in Looker by having your administrator turn it on, then create a weekly schedule to refresh data and deliver an Excel file by email.
Learn to set up conditional schedules and alert emails in Looker, delivering reports only when results change or meet thresholds, with daily or interval-based triggers.
Looker organizes analysis with folders and reports, where folders store looks, dashboards, data, and permissions. Use my folder for personal work; shared folders enable organization-wide access with controlled permissions.
Learn to manage folder permissions in Looker by renaming folders, setting defaults, and controlling access with custom user lists and personal versus shared folders.
Save, copy, and move looks between personal and shared folders (like ad hoc data) using save as, gear icon, and move options to organize looks.
Boards in Looker help you group looks and dashboards by sections like sales data and salesperson performance, including monthly and ad hoc reports, for quick, organized access.
Create and organize a looker board by adding sections for sales and salespeople, pinning existing looks from folders, and reusing the same look across multiple boards.
Explore how to use boards in Looker, add descriptions and contributors, share boards with your team, and use folders to locate looks and dashboards.
Learn to use recently viewed and favorites in Looker to quickly access your most recent looks across all of Looker and your favorites.
Explore heat map visualizations in Looker, using state as a location dimension to map total sales, adjust map style, borders, grid lines, and interactive zoom in a flexible map workflow.
Leverage Looker's single value visualization to showcase a top-row measure with context through comparisons, targets, and progress bars, including formatting and priority rules for measures and tables.
Explore how to configure single value visualizations in Looker, adjust remaining sales to target, convert figures to a percentage, and apply leftmost measures and table calculations.
Learn how Looker’s word cloud visualization sizes words using one dimension and one measure, such as total sales. Adjust rotation and gradient palettes to highlight top offices or top salespeople.
Learn to create box plots in Looker to visualize distribution across offices using min, 25th percentile, median, 75th percentile, and max.
Place look-linked tiles in the same folder as the dashboard, save to the dashboard, and enable live tiles with pivots like customer type and customer company name in stacked views.
Learn to use text tiles and markdown in Looker dashboards, including headers, tables, lists, and links. Enhance clarity for analysts and sales teams with flexible layout and editing.
Learn to manage Looker dashboard tiles: move and size them, hide titles, edit underlying queries, add notes, and duplicate or delete tiles for organized sales visuals.
Set dashboard settings to control data freshness and performance: choose run on load or automatic refresh, tune per-tile refresh, adjust time zone, and manage permissions.
Learn to add global filters to dashboards in Looker, using two-click filters and button groups to filter by explore fields like product name, with a default value and tile-specific filtering.
Apply filters to specific dashboards by editing a product filter and updating tiles, so only the sales trace changes while the map and other charts remain unfiltered.
Explore filter controls in Looker, including inline and pop over displays, multiple vs single selection, range sliders for numbers, date and time frame filters, and how filters affect tiles.
Explore advanced filters in Looker that let users define criteria with operators like starts with, contains, and is not null, enabling flexible filters across strings, numbers, and dates.
Learn how cascading, or linked, filters in Looker constrain options based on prior selections, such as country to city or salesperson office name to last name.
Explore cross filtering, a feature that lets any visualization become a filter, enabling state-level and map-based filtering, multi-select with control, and automatic updates across dashboards.
Learn cross filtering in Looker, where filters apply across all visualizations; selecting the product name excavator and junior salesperson updates the background query.
Explore filtering to constrain data by date ranges in line charts, tables, and maps, from February to April. Enable drill downs with explorer show all in a cross-filtered dashboard.
Build an end-to-end CEO dashboard that tracks total sales vs target, hours and transactions, shows the number of employees, and highlights top salespeople with product distribution and sales trend visualizations.
Style a Looker dashboard with color, add a stacked area chart of sales over time, pivot by function, and include tiles for sales by office and product.
Create an end-to-end Looker dashboard with office name and date range filters, using a pop-over button, to analyze sales by office and transactions on the CEO dashboard.
Learn from more than 8 hours of relevant instructional video content, with the only complete beginner to expert guide on Google Looker.
Explore, analyze, visualize, and access your data with Google Looker. Looker is used as a sophisticated business intelligence (BI) and visualization software similar to Power BI and Tableau. Companies deploy Looker to their employees so that they can make trusted decisions and actions based on their data.
More than 2,000 organizations use Looker. Looker is named as a Visionary in Gartner's Magic Quadrant.
Looker is officially part of Google Cloud Platform. Google bought Looker in 2020 for more than $2.6 billion. This demonstrates Google's investment that Looker will be the top tier BI and visualization software of choice for companies across the world.
This is the only complete guide to Google Looker for the User / Analyst, from beginner to expert. This course is not only comprehensive (it covers everything you need to know right from the start / beginner level) but is also instructional in nature, meaning that as we learn new concepts, we are also integrating them in the application. Don't just learn concepts, learn how to actually apply them. That also means that whether you are a beginner or expert, there's something for you in this course.
This course is structured in a way that helps you learn all the concepts. For each concept, we first cover it in theory and then apply it using a real life example. We also progressively learn more and more advanced concepts, so that you never feel overwhelmed and can achieve your goals.
Note: this is the User / Analyst series. In this course, we learn everything that a consumer of Google Looker would need to know (topics such as analyzing data, creating reports, creating Looks, creating dashboards, organizing and sharing reports, creating custom fields, etc.). This covers more than 95% of Looker's use cases. In order to learn how to use code to develop Looker, please refer to the Developer / Administrator series instead. Feel free to watch the free preview of the Course Overview, or message me, if you have any questions.
Again, this is the complete guide to Google Looker for the User / Analyst - you won't ever need another course.
This course is the User / Analyst series. However, this is still useful if you're a developer or administrator, as this course is a pre-requisite for the Developer / Administrator series.
What is Looker?
Looker is a business intelligence software and big data analytics platform that organizations use to empower their employees to explore, analyze, and share real-time business analytics and insights. It is part of the Google Cloud Platform after Google acquired Looker for over $2.6 billion.
What makes Looker different?
Looker is regarded as more than an alternative to Power BI or Tableau. It operates 100% on the cloud and is browser-based, which means that no desktop software is required or needs to be managed. It contains a trusted data model, and a language called LookML that allows users to compile data and assign business logic across the organization. It also contains powerful APIs and third-party connectors that are used to create workflows and apps from your data.
What is the User / Analyst Series?
Looker is used by two groups of people:
User / Analyst - these are individuals who would use Looker to analyze data, build and consume reports / dashboards, create report workflows, and manage folders and boards. It is also for those people who are knew to Looker who want to understand how Looker works on the front-end before they start developing it. These are people like data analysts, business analysts, data scientists, product managers, department heads, and executives.
Developer / Administrator - these are individuals who would be responsible for setting up Looker, and have it connect and access the underlying SQL data. These people are the ones responsible for creating the underlying data model in LookML that is used by Users and Analysts. These are people like software developers, IT administrators, and data engineers.
What are the main features of Looker?
Cloud-based - Looker is 100% on the cloud, which has massive benefits like not needing to manage a desktop software, ease of deployment, and streamlined standardized user experiences
Reports and dashboards - perform sophisticated analysis on your raw data and create related reports and dashboards to save and replay your work, with the ability to add custom filters
Curative and user-friendly - Looker is easy to use with its no-code features and helper tools
Data model - Looker lets you create a full data model in LookML that sits atop your raw data, which allows you to define relationships between all your data and standardize metrics
Standardize, unified, and governed business logic - Because of the integrated data model, users always have the most up-to-date definition of business logic
Real-time - Looker connects to your raw data directly; no need to create ETLs on a timely basis and as a result, reports and dashboard are always 100% up-to-date
Workflows, actions and custom application - create workflows that schedule data emails based on time or based on a condition; complex workflows with custom UI can also be made
Partner network - Looker has a wide third-party network allowing you to connect external apps to your reports and dashboards, like Slack or Outlook
Multi-DB support - Looker can be used on any underlying SQL Server (Microsoft SQL server, AWS, BigQuery, etc.), supporting a huge range of SQL dialects
Google - Looker is part of Google Cloud Platform, and has the full backing and investment of a trillion dollar company behind it
Why learn Looker?
Drive more insights - Looker is used to drive smarter outcomes for your organization from better and quicker access to data. It enables users to perform their own analysis, with the flexibility of using any dimension and measures as they see fit.
Create reports and dashboards - easily create sophisticated reports and dashboards with impactful visualizations, and save them for future use. These reports also have drill-down features, allowing users to get more granular data if they need to dig deeper.
Get full access to your data - since Looker is connected directly to your raw data, there is no more information lost in the ETL layer - data as granular as transaction data can be used within Looker
Get hired / increase your employability - Looker is used by more than 2,000 top data-driven organizations for a reason; it enables powerful decision making - learning how to consume and create reports and dashboards is an invaluable skill to boost your pay rate and deliver value
Improve your toolkit - add this to your list of data analyst skills - this is very powerful in conjunction with other data analytic and business intelligence skills
Why choose this course?
Complete guide - this is the 100% start to finish, zero to hero, basic to advanced guide on Looker for the User / Analyst. There is no other course like it that teaches you everything from start to finish. It contains over 8 hours of instructional content!
Fully instructional - we not only go through important concepts, but also apply them as we are building our reports and dashboards so that we can solidify them. This is not only a walkthrough of the Looker features, but a course that actually builds with you, so we encourage you to follow along.
Step by step - we go through every single concept in a sequential order (from beginner to expert). This improves your probabilities of learning Looker rather than going haphazardly through each feature.
Learn to learn - during the latter parts of the course, we go through situations where we encounter new features or errors, and work through how we would use the documentation to resolve them. In this way, you not only learn about Looker inside and out, but learn how to resolve your own issues as they come up
Teacher response - if there's anything else you would like to learn, or if there's something you cannot figure out, I'm here for you! Just shoot me a message.
Reference material - follow along! I provide all reference material directly to you so you can follow along in your learning journey
Course overview - User / Analyst
Introduction - learn about Looker, its features, its history with Google, the course overview, and how to succeed in the course
Environment - create a sandbox account, learn about the sample data that we will be using, learn how to load the sample data into Looker, and get familiar with some Looker terminology
Beginner - use Explores to perform analysis on your data, create beautiful visualization that bring your analysis to life, and learn how to save and repeat your analysis using reports called Looks
Moderate - use Filters to make analysis more relevant, create your own fields using Custom Dimensions and Measures, and organize your reports and dashboards with Looker's Sharing and Organization features
Expert - create more sophisticated visualizations (like maps, single values, waterfall, etc.), create dashboards with tiles that link to each other, and manipulate data using advanced Looker expressions
Conclusion - earn your Looker Online certification, and read about next steps
If you want to learn Google Looker as a User / Analyst, then this is the course for you. We're looking forward to having you in the course and hope you earn the certificate.
Music: Bensound