Copywriting for High-Priced Programs

Name: Copywriting for High-Priced Programs
Rating: 4.2 (9 reviews)

How to Format, Write and Structure an Effective Long Sales Page

Created byMarcia Yudkin

Last updated 3/2022

English

What you'll learn

Write a promotional page for an event, workshop, retreat, course or coaching program
Know when and how to write long, when to keep marketing copy short
Make sure a long sales page includes everything needed to inform, persuade and trigger orders
Understand factors that heighten perceived value
Achieve mastery of key format elements, like bullet points, subheads and paragraphing
Avoid hype in favor of solid reasons to sign up and buy

Course content

1 section • 10 lectures • 1h 20m total length

Lesson 1: When Do You Need a Long Sales Page and Why?9:02
Describes when long sales pages are essential for selling, and why.
The supplementary sample letter from 1968 shows that techniques taught in this course were discovered and applied prior the Internet. They've lasted because they work.
Lesson 2: About This Course2:34
Explains the structure, options and learn-by-doing format involved in this course.
A supplementary glossary of copywriting terms provides reference help if you need it.
Lesson 3: Prewriting Analysis10:40
Covers everything you need to do on any copywriting challenge before you write a word.
Get practice with these concepts by imagining you need to write a sales letter for a book on surviving disasters.
Lesson 4: Discussion of Assignment #16:47
Explores the prewriting analysis needed for Assignment #1.
Improve your ability to understand the fundamentals of your sales page challenge.
Lesson 5: Sales Page Components14:41
Runs through the essential elements of any long sales page, one by one.

Know all the information you need to provide to the reader.
A supplementary resource explains how to write tempting bullet points.
Lesson 6: Some Marketing Psychology Pointers6:25
Offers tips on the psychology of selling and on perceived value.
Improve your ability to motivate your reader.
Lesson 7: Formatting Your Sales Page6:52
Outlines how you should format your long sales page for maximum effectiveness.
Discusses headlines, subheads, sidebars and more.
Lesson 8: Sample Sales Pages With Commentary7:03
Provides four annotated sales pages for different types of offerings - well worth your detailed study.
The examples feature a business manual, an information product, an online education program and a membership program.
Lesson 9: Discussion of Assignment #216:09
Looks in detail at three different versions of the sales letter for Assignment #2.
You'll see there are many equally legitimate ways to approach the same assignment.
What Next?0:06

Requirements

Have an interest in the psychology of selling
Be willing to concentrate, practice and learn

Description

How to Structure, Write and Format an Effective Long Sales Page

A learn-by-doing course on long-form copywriting, especially for high-priced programs

To sell an event, information product, subscription program, class, tour or coaching program, you need a long sales page that lays out what the offering consists of and persuades the reader to buy. Your artfully chosen words on the screen (or on paper) do all the selling work.

In copywriting terms, this is one-step buying, or direct response.

What you're selling is somewhat complicated to explain, and it might cost $100, $500 or as much as $10,000 or more. By the end of your presentation on the page, the reader must understand the offer clearly, know how they'll be better off by buying, and have all their questions, doubts and concerns put to rest.

In this practical online course, which is laser-focused on this type of marketing writing, you learn and implement the fundamentals of creating an effective long sales page. Hands-on practice comes from two homework assignments that get thoroughly discussed in the course videos.

Your learning tools also include explanations, checklists, analyses of student drafts, and written commentary on finished sales pages that can serve as models.

At the conclusion of this course, you'll be able to write a polished, long sales page for yourself or for a client. And you'll know how to handle this monumental writing challenge again whenever you need to. You can refer to the worksheets, checklists and annotated examples in the course for years to come.

Who this course is for:

Best for someone who needs to write a convincing long sales page right now for themselves or a client
No prior copywriting experience needed