Logo Design in Adobe Illustrator - for Beginners & Beyond

Grab the logo design industries standard tool: Adobe Illustrator to begin the journey of creating professional, digital logo designs!

The fundamental difference and primary advantage of vector vs raster (pixel) based graphics which under rules the value of the service you'll go on to offer.

A brief word before we delve into logo types.

We dive right into wordmark logos in this exclusive, inspirational slideshow of my work to discover how simple text logo can be designed in a way that looks highly professional and pleasing to the eye.

The most popular logo form is an icon paired with text. I'm going to reveal to you some of my past, finest textual iconic logos with a rundown of each for you to gain familiarity and a surge of inspiration.

An icon or picture formed with or nestled between text is what makes a combined logo and we're going to have an in-depth look at a series of them which I've designed in the past for you to soak up to develop ones of your own.

We jump in head first to discover exactly what makes an enclosure logo and the style of design we can employ to deliver one of awesome quality.

The world of logo icons is explored taking a look at its form and an array of examples with insighful meanings to inspire you to get your brain ticking over to develop your own.

An insight into what makes a great logo design.

An introduction as we delve into the world of colour.

Explore the wonderful colour wheel tool for simple colour selection!

Delve into the emotional world of green, purple and orange!

Pink, grey and black dissected for your understanding!

Discover the feelings which red, blue and yellow stir within us!

White and brown explored to uncover their impact!

A quick intro to explain the questionnaire.

Download a PDF (form) version of the comprehensive logo design questionnaire to send to your clients to complete, save and return!  Can be filled in using Adobe Reader only - downloadable for free.

The logo design questionnaire in all it's blank glory ready for the client to complete and return. You can rebard this document to suit your own needs inserting your own company logo.

Here we have a real life client questionnaire which we'll be using as the basis of our case study, to present a logo design project from start to finish!The questionnaire covers basics such as company name and tagline to prefered font styles and logo layouts. The questionnaire digs deep and covers all bases so you can develop and turnaround your logo design projects as quickly and efficiently as possible!

Analysing the completed logo design questionnaire by discussing each question in greater detail and the answers the case study client provides so that we can take the data to transform it into an artful masterpiece.

A quick summary of what we're going to look at in the forthcoming section.

The very start of harvesting material which we'll use to assist us in our logo design project to develop the mood board and pin board which we'll then use to develop a mind map. Using industry relevant keywords, we'll trawl a well know search engine to dive in and extract images which boast awesome inspiration.

We're constantly exposed to inspiration from many sources in every second of life. We take a look at the other valuable means of getting our hands on valuable reference material outside of the Internet t contribute towards our mood board and pin board.

Using the inspirational material we've gathered, it's time to put together the artistic collage of images known as the "mood board" which will serve to jolt our creative minds into concocting concepts that we can apply to our logo design project whilst we gain insight of the styles which are already in the marketplace.

The Internet is flooded with inspirational logo design galleries. Make use of them to discover alternative design solutions by conventional and off-the-wall designers. Here I provide a list of quality logo design showcase websites for you to dip into.

With all of our reference material gathered and arranged, we can now make use of our mood board and pin board to brainstorm in the mind mapping process which gives us precise ideas as we extend outwards from concept to concept. We explore both words and doodles to nail down quality logo design ideas.