Logo Design Essentials
3.8 (947 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
61,326 students enrolled

Logo Design Essentials

Practical knowledge to create a logo that communicates your brand and its values from scratch.
3.8 (947 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
61,326 students enrolled
Created by iMarket XL
Last updated 6/2014
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 40 mins on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Integrate the Skill of logo creation
  • Logo design as an essential part of branding
  • Understand the process of visual communication
  • Create logos that enforce brand message
  • Understand the meaning of shape in Logos
  • Understand the meaning of color in Logos
  • Corel Draw, Adobe illustrator, Autodesk Sketchbook or any other drawing software
  • Basic graphic design knowledge
  • Good taste

Logo design is an essential skill that marketers MUST learn if they want to expand their marketing expertise. Why?

Because Logos are a fundamental element of any brand.

Logos are like the face of the brand, they're all that people remember when they think of a brand.

A good logo is the one that enforces the brand message.

Like any visual communication, the elements of design, like shape, color, typography, style, contrast and composition communicate at subconscious levels.

This communication happens instantly, without us realizing. However, with the right training, you can learn to identify all of the elements that are part of this communication and use them to support your brand message.

In this course you'll witness exactly:

  • How to design logos that people will remember
  • KISS technique (Keep it Simple Stupid)
  • The Elements of a Logo
  • The role of COLOR in logos
  • The role of SHAPES in logos
  • How to take control over the subconscious process of logo communication

You'll also get to see how we create a custom logo right in front of your eyes. A real logo for a REAL COMPANY called Career Claw. You'll get to see the whole process and watch one of our guys, Kamron, use Corel Draw to create an outstanding logo out of the blue!

Learn to be your very own graphic designer!

Logo creation is a Skill that everyone would be interested in learning.

And, you can learn this all in under an hour!

Who this course is for:
  • Anyone who has, or is planning on building a brand.
  • People who want to learn graphic design skills
  • People who don't want to hire designers
Course content
Expand all 12 lectures 41:39
+ Introduction to Logo Design
4 lectures 04:53

On this video you will be introduced to logo design. I'm going to take you by the hand and guide you through the process of logo design. Basic concepts such as the different possible appliances of the logo. We start with the base that a good design is crucial for successful branding. Also, you will get familiar with the interface I'll be using to show you the whole process.

Preview 02:41

Shape is crucial when it comes to logo communication. Take a look at this mindmap and understand how the elemets interact and convey different messages with different shapes.

1 page

Same as in the shapes, colors communicate. Each color conveys a different emotion that can be related to the emotion or feeling the color is associated to.

1 page

On this course I will be creating a logo for a REAL company called CareerClaw.

Visit the Company's site here

A good logo always represents flawlessly the brand & it's message. It's a supporting element of communication that needs to keep it's simplicity but at the same time needs to be visually strong.

Preview 02:12
+ Designing the Logo
6 lectures 30:23

Most people don't know how to start creating a logo. It's pretty easy, a blank canvas. On this video I'll show you thebasic settings you need to have in Corel Draw to create a logo.

Remember always to create in 72 dpi (dots per inch) in order to have a printable logo.

Preview 03:24

Logos are made of elements. On this video you'll watch me add the first elements to our CareerClaw logo.

Preview 04:57

On the previous video I showed you how to create the different elements that make up a good logo. On this video you'll see how the combination of those elements is what actually makes up a good logo

Combining the First elements.

If you look around you'll see that many designs are just repetition of the same few elements. Repeating elements and doing only minor adjustments to them like rotation, transparency, flip and scale can create a varied logo.

Repeating Elements & varying shapes

All logos need to be held in a certain area, otherwise they're just floating around. on this video you'll learn how to frame or box the elements of the logos.


There are some elements that have the role of communicating what the brand is. identifying this elements is easy. For example the claw in the CareerClaw logo is the element that relates to the brand and what it is (a claw that picks). On this video you'll learn how to create, add and include this element in your logo.

Representative Elements
+ Final Adjustments
2 lectures 04:23

Just like shapes and logos, typography communicates. It's essential to pick a typography that represents what your brand is about and to wisely choose things like width, style and color.


Congratulations! Now you know how to create a brand logo!

It's important you keep an open mind and have an eye to recognize the different elements we talked about on this course in your daily life. We interact with logos every day, and sometimes we do not even realize it. Not anymore. Thanks for taking this course and make sure to browse our other courses for more skills you can integrate to your skill backpack!

Wrapping it up