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Logo Design Essentials
Rating: 3.8 out of 5(1,566 ratings)
123,239 students

Logo Design Essentials

Practical knowledge to create a logo that communicates your brand and its values from scratch.
Created byiMarket XL
Last updated 7/2014
English

What you'll learn

  • Integrate the skill of logo creation
  • Logo design as an essential part of branding
  • Understand the process of visual communication
  • Create logos that enforce brand message
  • Understand the meaning of shape in Logos
  • Understand the meaning of color in Logos

Course content

3 sections • 12 lectures • 40m total length

  • Introduction to Logo Design2:41

    On this video you will be introduced to logo design. I'm going to take you by the hand and guide you through the process of logo design. Basic concepts such as the different possible appliances of the logo. We start with the base that a good design is crucial for successful branding. Also, you will get familiar with the interface I'll be using to show you the whole process.

  • Shapes1:00

    Shape is crucial when it comes to logo communication. Take a look at this mindmap and understand how the elemets interact and convey different messages with different shapes.

  • Colors1:00

    Same as in the shapes, colors communicate. Each color conveys a different emotion that can be related to the emotion or feeling the color is associated to.

  • The Project2:12

    On this course I will be creating a logo for a REAL company called CareerClaw.

    Visit the Company's site here

    A good logo always represents flawlessly the brand & it's message. It's a supporting element of communication that needs to keep it's simplicity but at the same time needs to be visually strong.

Requirements

  • Corel Draw, Adobe illustrator, Autodesk Sketchbook or any other drawing software
  • Basic graphic design knowledge
  • Good taste

Description

Logo design is an essential skill that marketers MUST learn if they want to expand their marketing expertise. Why?

Because Logos are a fundamental element of any brand.

Logos are like the face of the brand, they're all that people remember when they think of a brand.

A good logo is the one that enforces the brand message.

Like any visual communication, the elements of design, like shape, color, typography, style, contrast and composition communicate at subconscious levels.

This communication happens instantly, without us realizing. However, with the right training, you can learn to identify all of the elements that are part of this communication and use them to support your brand message.

In this course you'll witness exactly:

  • How to design logos that people will remember
  • KISS technique (Keep it Simple Stupid)
  • The Elements of a Logo
  • The role of COLOR in logos
  • The role of SHAPES in logos
  • How to take control over the subconscious process of logo communication

You'll also get to see how we create a custom logo right in front of your eyes. A real logo for a REAL COMPANY called Career Claw. You'll get to see the whole process and watch one of our guys, Kamron, use Corel Draw to create an outstanding logo out of the blue!

Learn to be your very own graphic designer!

Logo creation is a Skill that everyone would be interested in learning.

And, you can learn this all in under an hour!

Who this course is for:

  • Anyone who has, or is planning on building a brand.
  • People who want to learn graphic design skills
  • People who don't want to hire designers

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