
Welcome to the Logo Design Process course by Adnan Farooqui. This video will give you a glimpse of what's inside this course and what you'll be learning throughout.
An overview of what a professional logo design process looks like. You'll learn more about the different stages and steps involved in the process.
Before you design logos, it's important to learn about the different types of logos and when to use them. This will help you understand what kind of logo will be perfect for your client's business.
An overview of the different tools involved in the Logo Design Process.
How do you understand your client's design brief? This lecture will teach you how to dissect a logo design brief to fully understand what your client is looking for.
After understanding the brief, it's time to conduct research. This lecture will show you the best way to conduct research for logo designing that can be implemented over and over for any project you work on in the future
Learn how to brainstorm and collect ideas for inspiration. This lecture will teach you various methods of brainstorming to not only collect good ideas for inspiration but also come up with your own creative ideas.
Learn how to sketch logo ideas and concepts to come up with creative ideas that can be turned into professional logos.
This lecture will teach you my process of designing logo concepts on Adobe Illustrator. I share my methods and some tips to turn my sketches into beautiful concepts.
What goes into choosing a font for your logo? This lecture explains all that and teaches how to choose the right fonts for your logos.
Learn how to work with colors and come up with great color combinations and palettes for your logos in an easy and simplified manner.
This lecture goes through all the last steps you should follow before presenting your logo to your clients.
Learn the art of logo design presentation so that your client loves your concepts right away. This lecture will teach you how to present concepts, things you should do, and things you should avoid.
Learn how to create beautiful mockups for your logos to present them in a professional and beautiful manner.
This section covers how to find clients for your logo design business. You'll learn different methods of finding clients in this section.
This lecture answers whether you should generalize and design all kinds of logos or specialize in one specific niche or industry.
Learn how to find leads on Facebook and how to reach out to them and convert them into your clients.
Take a deep dive into my process of finding clients on Instagram. The methods shared in this lecture can help you find clients very easily.
Learn how to leverage your existing clients to bring in new clients through referrals.
This lecture shares a golden method of finding clients through local outreach that can be repeated over and over again.
Learn how to utilize your portfolio to bring in new clients for your logo design business.
Learn how to properly price your logo design services to make more money. You'll also learn the art of negotiation so that you can convince your clients in an effective manner. Lastly, this lecture also covers how to properly create contracts for your logo design projects.
Take a look at a logo design case study where I share my process behind creating a logo for one of my clients. I share everything that went behind the scenes in this lecture.
Learn some helpful Adobe Illustrator tips and tricks that will help you design better logos faster and in a more efficient manner.
Thanks for taking this course. Here are the next steps for you to take after completing the course.
Hey! I’m Adnan Farooqui and I am a Graphic & Web Designer. I currently run a design agency based in Chicago.
Designing logos is very simple. But designing good and professional logos isn’t as simple as it looks. A logo is worth more than just drawing some cool shapes.
It feels awesome when you get a new client. But that feeling goes away when you realize that you don’t know how to approach the project. This happens when you don’t have a proper design process in place.
With a clear process, you’ll know what to do EXACTLY in order to deliver that perfect logo.
This is what I’m going to teach you in this course!
From start to finish, I’ll lay down a foundational process that you can follow for your logo design projects. This will help you work more efficiently & design logos that your clients will love.
This is what you'll learn in this course:
Get an actionable plan on how to find and approach clients for logo design projects.
Master the art of pricing and negotiation that will make the client say 'Yes'.
You will learn how to understand the client's requirements and goals.
Become a Pro at finding ideas and sketching concepts for logos.
Learn how to design and present logos that will impress your client.
Become a successful logo designer who makes money designing professional & beautiful logos.
Are you ready to get started?