Logo Design Fundamentals

Logo Design! Not just the basics, it's the fundamentals. Lauren guides you in building and preparing a branded logo.
Free tutorial
Rating: 4.1 out of 5 (2,166 ratings)
64,513 students
49min of on-demand video
English [Auto]

Students will understand the entire logo layout
Step by Step to process and finalize a branded logo
Teaching logo design fundamentals
Getting your finished product ready for the client and print


  • Adobe Illustrator and Reader
  • Basic understanding of a Logo Design Process
  • Thirst for knowledge and a good attitude


Welcome to Logo Design-Fundamentals of Building a Great Brand Logo. Our course teacher, Lauren, walks you through the steps he takes to come up and create a logo design. In Logo Design Fundamentals, Lauren describes his process from start to finish using all the elements it takes to create and build a unique logo. With a Bachelor’s degree in Fine Arts and an Associates degree in Graphic Design, Lauren has the professional experience needed to be the perfect instructor for this course. He has been our lead designer for over 5 years, and we are happy to have him on the Elevated team.

Our Logo Design course is shown using mostly screen casts video. We use the best tools and provide lot's of fun and exciting tips.

  • Tools Adobe Illustrator, Photoshop and Reader

All the sound is recorded using a Blue Yeti microphone for maximum clarity and we use the Camtasia screen capture for high quality video.

This is a fun course, weather you have little or now background with Adobe products suite or you are seasoned vet looking to pick up some fun tips and tricks from another peer professional logo designer.

Using Adobe and showing how you can help brand someones company with a great logo design is an important skill to have. We are here to add value to your life and want you to feel happy with the content we have created and are providing in this course. We want to be new valuable members of the Udemy family and are excited for the journey.

This class is about 54 mins long and moves pretty fast. We have also included different AUDIO VERSION: Special Bonus Audio Only version, not the same as the course.

Terminology that will be used is very Adobe heavy, but we also include the fundamentals. Fonts, Colors, Tones, Black and White, Feathers, Vertical and Horizontal.

Looking for free logo design? Design Logo Fundamentals. Design process, Adobe Illustrator, Adobe Photoshop, Professional Design, Development, Flat Design, Adobe.

Elevated courses are geared for you to understand not only what design is, but how to recognize great design and understand why it's great. To clarify further this class walks you through the process of developing and designing a logo and doesn't focus just on the tools and little micro pieces of Adobe, it's more of the A-Z process of a professional as he walks you through how to set up each stage of the process. The Process is covered very thoroughly.

Why you should take this course?

Lauren is very proficient in the skills that it takes to make and master a branded logo design. We use a real world example and we are going to take this even further as we walk you through the process to creating the big brand down the road.

Why Again?

  • Branding is a key element of design
  • Logo represents your company
  • Creating quality work as a professional is paramount
  • We teach you the process of black and white vs. color
  • Importance of vertical and Horizontal and many other aspects of branded logo design

This Logo Design Fundamentals course is geared towards teaching you the different key components to creating and managing a logo for a company, it's more then just putting together some shapes, with font. This is about identity and craftsmanship

As well about details of the preparation it takes to turn your finished product over to your client a print shop. If you are looking to make a career from your design or even brand identity, this course is perfect for you. These important details can't go over looked and must be included in your final product. From A-Zed we will push you ahead!

Stay tuned for our Big Brand course, as we walk through in more detail the creation of a envelope, stationary, company business card and promotional card.

Once again thank you for taking our course and engaging with our company.

Who this course is for:

  • Lovers of design
  • Novice creatives and professional designers
  • Starting or running a business that sells branding or desing as a service
  • Aspiring Graphic Designers


Growing business online
Andrew Boehm
  • 4.0 Instructor Rating
  • 3,477 Reviews
  • 109,601 Students
  • 6 Courses

I started Elevated SEO and Web Design while I was working a night job downtown. With a 5-year-old boy and a 2-year-old baby girl, I knew I had to make a change. I decided to follow my dreams, to make the plunge and to never look back! I am so glad I took this rish because the last 5 years have been amazing! I was recently blessed to marry my beautiful wife, who is one of my biggest supporters. Growing personally, spiritually and in business has taught me so much. The best part is that I enjoy doing something that truly challenges me each and every day.

Elevated SEO and Web Design currently have a production team making our videos. Our goal is to teach online courses to help others expand their knowledge on the types of services we offer. Our courses include Branding and Money Making classes, taught by experts! We believe in community and helping others and our courses are here to serve and teach. We want to make a difference and help you gain knowledge that will prepare you for greatness!

See you on the inside...

A bit about Elevated


Elevated SEO Believes in helping other people grow by challenging the status quo. We help small business owners by crafting their message and attracting their ideal clients. We match one of our custom online marketing packages to your business to create the perfect brand image.


We help businesses grow through our “Build-Optimize-Manage” approach to online marketing. We always provide clear solutions to business owners and marketing directors. We are a full services web development and online marketing solution for your small business needs! From building branded page websites to advanced web applications, Elevated SEO and Web Design can improve your marketing efforts by leveraging the best practices in business strategy and our highly talented and skilled team of web design professionals.

Our optimized sites can be custom built to showcase your products and services as well as ensuring your best business practices and workflow procedures are being carried out by your employees in a web-based back office system.

Our experts in brand identity, search-engine optimization, lead generation, online scheduling, and time and billing management can help you revamp your existing system or design a new one from scratch.

We want to help you succeed by having an excellent online presence. Our Business is built on a foundation of honesty, integrity and professionalism. Our Approach is to start locally and think globally.

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