
This tutorial demonstrates how to create a reference folder of your competitors’ logos to ensure your logo stands out in your market.
This tutorial is for those who are new to Adobe Illustrator. It covers basic concepts and tools to get you started.
This tutorial demonstrates techniques for exploring fonts before you make a commitment to purchase one.
This tutorial demonstrates techniques for customizing type to make your logo more unique and stylized.
Download the exercise file and follow along with the tutorial as you learn how to create basic shapes in Adobe Illustrator using tools such as the Shape Builder and the Pen Tool.
This tutorial demonstrates how to create complex shapes in Adobe Illustrator.
This tutorial demonstrates how to create an icon for your logo based on a photograph. Learn how to create a simplified version of an image and add colors and text to it. This technique is ideal for people who don’t like to draw but want to create a unique icon for their logo. A collection of practice images is included with this lesson.
This tutorial demonstrates how to import your drawing into Adobe Illustrator using Adobe Capture. From there, you will learn how to refine your hand drawn icon and text in vector format.
This tutorial demonstrates a variety of ways you can format your logo to make it versatile for different uses.
This tutorial demonstrates how to export your logo from Adobe Illustrator. Use the Logo Exporting Checklist included with this course to make sure you’ve exported all of the file formats you will need.
Are you a business owner who wants to stand out with a unique logo and beautiful brand? If so, this course is perfect for you. A logo is so much more than a symbol or group of letters. A well designed logo comes from a strong brand, which is the backbone of a thriving business. This course goes far beyond logo design by helping you lay the groundwork for your brand as a whole. You will come out with a strong brand and a beautiful logo that fits your business like a glove.
You will learn:
The 9 steps to designing a beautiful logo
4 essential questions to define your brand
How to use your brand to stand out from your competitors
The 6 qualities of great logos and the 6 logo design mistakes to avoid at all costs
The 3 components of most logos and how to choose yours
How to design your logo using Adobe Illustrator
...and so much more
Logo Design for Business Owners is taught by Lauren Casgren-Tindall, an award-winning graphic designer who has done design work for Avon, Victoria’s Secret, Bliss, Benihana, and many other clients. She’s also the owner of Creme De Mint, a full-service design agency. Lauren has an insider’s knowledge of logo design for business because she’s launched her own businesses and worked with many entrepreneurs who, like you, are just starting their businesses. You will benefit from her expertise and talent as you learn how to define your brand and design a one of a kind logo.