Logo Design for Business Owners - Your Step-by-step Guide

Name: Logo Design for Business Owners - Your Step-by-step Guide
Rating: 4.7 (94 reviews)

Learn how to design a successful logo and create it with easy-to-follow Adobe Illustrator tutorials.

Highest Rated

Created byLauren Casgren

Last updated 1/2020

English

English [Auto],

What you'll learn

Understand the fundamentals of good logo design
Define your brand to stand out from your competitors
Create a unique logo that perfectly fits your brand
Define your target audience and create a customer persona
Communicate your values to connect with your customers
Learn about color psychology and typography to choose the right combination for your logo
Learn to think like a designer
Create a mood board to guide your brand's visual identity
Learn Adobe Illustrator basics to create your logo

Course content

5 sections • 26 lectures • 3h 48m total length

Introduction and Tips for Success4:01
What is the Difference Between a Logo and a Brand?5:52
Learn how a brand conveys emotions and experiences, how brand identity and a logo differ, and how to craft a simple, memorable logo aligned with your brand attributes.
Your Step-by-Step Logo Design Action Plan4:29
Follow a nine-step, brand-driven logo design action plan: define your brand and audience, research competitors, build a mood board, select fonts and colors, craft multiple logo options, and finalize exports.

Defining Your Brand5:29
Research Your Competitors8:35
Research your competitors to identify trends and position your brand distinctly, using a competitor research worksheet. Gather logos, colors, typography, imagery, and language insights to shape your logo design.
Tutorial - Competitor Logo Research8:51
This tutorial demonstrates how to create a reference folder of your competitors’ logos to ensure your logo stands out in your market.
Create Your Mood Board10:23

Gather Inspiration for Your Logo3:55
Logo Components and Types of Logos8:02
Explore logo components—fonts, colors, and symbols—and compare six logo types (wordmarks, lettermarks, pictorial marks, combination marks, emblems, abstract marks) to design a simple, unique, brand-aligned logo.
Tutorial - Illustrator Basics28:26
This tutorial is for those who are new to Adobe Illustrator. It covers basic concepts and tools to get you started.
Choose Your Logo Font(s)9:38
Choose your logo font(s) by matching the message and audience, ensuring legibility at any size. Use at most two fonts, explore serif, sans serif, script, display, test pairing, and licensing.
Tutorial - Exploring Fonts with Adobe Illustrator15:54
This tutorial demonstrates techniques for exploring fonts before you make a commitment to purchase one.
Tutorial - Playing with Type in Adobe Illustrator11:45
This tutorial demonstrates techniques for customizing type to make your logo more unique and stylized.
Create a Symbol for Your Logo (Optional)6:51
Create a distinctive symbol for your logo to achieve immediate recognition, timeless branding, and expanded meaning beyond typography by using a combination mark or abstract logo and nature-inspired shapes.
Tutorial - Creating Shapes in Adobe Illustrator PART 115:36
Download the exercise file and follow along with the tutorial as you learn how to create basic shapes in Adobe Illustrator using tools such as the Shape Builder and the Pen Tool.
Tutorial - Creating Shapes in Adobe Illustrator PART 213:52
This tutorial demonstrates how to create complex shapes in Adobe Illustrator.
Tutorial - Creating an Icon from a Photo Reference10:03
This tutorial demonstrates how to create an icon for your logo based on a photograph. Learn how to create a simplified version of an image and add colors and text to it. This technique is ideal for people who don’t like to draw but want to create a unique icon for their logo. A collection of practice images is included with this lesson.
Tutorial - Creating a Hand Drawn Icon with Adobe Capture9:56
This tutorial demonstrates how to import your drawing into Adobe Illustrator using Adobe Capture. From there, you will learn how to refine your hand drawn icon and text in vector format.
Select Your Logo Colors12:55
Designing and Finalizing your Logo2:37
Design your business logo in Illustrator, create three to five variations with colors and placements, gather feedback from peers and target audiences, and refine to align with your brand.
Tutorial - Logo Variations Demonstration1:21
This tutorial demonstrates a variety of ways you can format your logo to make it versatile for different uses.
Exporting Your Logo2:46
Export your logo in vector and raster formats for print and online, with color variations (cmyk, Pantone, black and white) and lockups (vertical, horizontal, icon, text).
Tutorial - Exporting your logo12:05
This tutorial demonstrates how to export your logo from Adobe Illustrator. Use the Logo Exporting Checklist included with this course to make sure you’ve exported all of the file formats you will need.

Requirements

Adobe Illustrator CS4 or above. You can dowload a free trial from Adobe.
PC or Mac computer

Description

Are you a business owner who wants to stand out with a unique logo and beautiful brand? If so, this course is perfect for you. A logo is so much more than a symbol or group of letters. A well designed logo comes from a strong brand, which is the backbone of a thriving business. This course goes far beyond logo design by helping you lay the groundwork for your brand as a whole. You will come out with a strong brand and a beautiful logo that fits your business like a glove.

You will learn:

The 9 steps to designing a beautiful logo
4 essential questions to define your brand
How to use your brand to stand out from your competitors
The 6 qualities of great logos and the 6 logo design mistakes to avoid at all costs
The 3 components of most logos and how to choose yours
How to design your logo using Adobe Illustrator
...and so much more

Logo Design for Business Owners is taught by Lauren Casgren-Tindall, an award-winning graphic designer who has done design work for Avon, Victoria’s Secret, Bliss, Benihana, and many other clients. She’s also the owner of Creme De Mint, a full-service design agency. Lauren has an insider’s knowledge of logo design for business because she’s launched her own businesses and worked with many entrepreneurs who, like you, are just starting their businesses. You will benefit from her expertise and talent as you learn how to define your brand and design a one of a kind logo.

Who this course is for:

Business owners and entrepreneurs who want to create a logo for their brand
Business owners who would like to refine their branding to stand out in their market

Logo Design for Business Owners - Your Step-by-step Guide

What you'll learn

Explore related topics

Course content

Introduction and Tools for Success3 lectures • 14min

Laying the Groundwork for a Successful Logo4 lectures • 33min

Logo Design Fundamentals2 lectures • 14min

Logo Creation16 lectures • 2hr 46min

Final Thoughts1 lecture • 2min

Requirements

Description

Who this course is for: