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Logo Design Basics: Moodboard, Typography & Brand Colors
New
100 students
Logo Design Basics: Moodboard, Typography & Brand Colors
Design a simple, memorable logo in Illustrator: moodboard, shape psychology, typography and a brand color palette
Created byBelhadj Ramzi
Last updated 10/2026
English
English [Auto],
What you'll learn
- Build a moodboard to explore shapes, colors and visual directions for a logo concept
- Navigate Photoshop and learn illustration tools to begin a logo design workflow
- Import your moodboard into your illustration app and sketch logo concepts from it
- Choose and apply the right typography so your logo is readable and on-brand
- Create a finished logo and pick brand colors that match its shapes and style
Explore related topics
Course content
2 sections • 9 lectures • 57m total length
Requirements
- No design experience needed. We start from the basics
- Adobe Illustrator and Photoshop (free trials work). Adobe Dimension and XD are optional
Description
A great logo starts long before you open Illustrator. In this short, practical course you will learn the process designers use to go from an idea to a clean, memorable logo with the right colors and type.
What you will learn:
Shape and color psychology: how circles, triangles, squares and color values change what a brand feels like.
Photoshop essentials for moodboards: layers, masks, brushes, gradients and clipping masks.
Building a moodboard that locks in a clear visual direction.
Illustrator tools for logo work: shapes, Pathfinder, Shape Builder and the pen tool.
Typography for logos: choosing and adjusting type that fits the brand.
Designing the logo step by step and creating its color palette.
Everything is shown on screen at a comfortable pace, so you can follow along and design your own logo at the same time. No design experience is needed; free trials of Photoshop and Illustrator are enough.
By the end you will have a finished logo with a color palette and a simple, repeatable process for future logo projects.
This course is built from the moodboard and logo modules of my full course Mastering Branding, for students who want to focus on logo design.
Who this course is for: beginner graphic designers, freelancers starting with logo work, and entrepreneurs who want to design their own logo.
Who this course is for:
- Beginners who want to become graphic designers or brand designers
- Freelancers who want to sell complete brand identity packages, not just logos
- Entrepreneurs who want to build a professional brand for their own product
- Designers who want a strong branding project for their portfolio