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Design Graphic Design & Illustration Logo Design

品牌LOGO視覺設計基礎入門

商品的競爭就是品牌的競爭
Rating: 0.0 out of 50.0 (0 ratings)
4 students
Created by 同捉 TongZhuo
Last updated 4/2020
Traditional Chinese
Traditional Chinese, Simplified Chinese
30-Day Money-Back Guarantee

What you'll learn

  • 理解 LOGO 的設計觀念與必備要件
  • 學會使用LOGO設計所需要的設計軟體
  • 分析LOGO的行業屬性風格
  • 不同LOGO類型的設計方法
  • 對LOGO的展示效果進行排版
  • LOGO中的色彩運用
  • 品牌設計中的輔助圖形設計
  • 品牌設計的工作流程
  • 自由LOGO設計師接案小問題

Requirements

  • 需要常用的繪圖軟體:Adobe Illustrator,Adobe Photoshop

Description

品牌≠logo,logo只是品牌設計的冰山一角,凡是你所見所聞,都是品牌的體現。一支筆、一個手機,都有專屬的品牌。

成功的品牌,能讓消費者一眼識別,並能創造和傳播更多的社會價值。可口可樂,用字體做為logo設計,給人誘惑和順暢的感覺。品牌識別成了一個符號,使消費者能夠認識並且留下印象 。Gucci融合logo歷史與現代時尚的品牌體驗,單單品牌營收在短短三年內增長了27億歐元,成為時尚界最受寵的關鍵字。

品牌設計的價值不僅是畫logo,而是「品牌效應」。

好的品牌設計經得起時間推敲,縱使10年、20年,依然耐看、有用。喬布斯曾說:我們必須很清楚地傳達,想要消費者記住我的是什麼,而最重要的關鍵,就是品牌的核心價值!

品牌設計,實際上是「探索求真」的過程,這些logo並非一成不變,隨著潮流的變更在顏色、字體等方面有所改變。賦予品牌的活力和打造品牌的視覺,設計師扮演著重要的角色。

如何快速定位品牌,如何拓展logo設計,也是設計師們一直在思考的問題。


Who this course is for:

  • 設計相關科系學生
  • 設計產業工作者
  • 想要為自己的個人品牌製作視覺設計的人

Course content

11 sections • 37 lectures • 4h 49m total length

  • Preview03:57
  • Preview09:14
  • Logo設計的注意事項
    07:37
  • Logo的應用和工具介紹
    09:52

  • Logo的行業屬性
    09:36
  • 餐飲行業Logo案例分析
    06:34
  • 美妝行業Logo案例分析
    06:34

  • AI設計工具講解
    19:05
  • PS圖層、蒙版的使用
    08:12

  • Logo中的字體設計
    14:45

  • 單字母Logo設計表現
    08:15
  • 穿插字母組合Logo設計方法
    09:32
  • 實操演示:字幕穿插Logo設計案例
    12:56

  • 人像Logo案例的賞析和應用
    07:38
  • 人像Logo設計案例演示
    07:06

  • 對Logo進行有節奏的排版
    11:59
  • 理解信息層級的排列
    07:12
  • 優秀的Logo排版案例賞析
    07:38

  • 色彩的基本知識
    09:32
  • 用色彩表現行業屬性
    04:34
  • 優秀的Logo配色案例賞析
    04:43

  • 放大圖形用作輔助圖形應用
    05:52
  • 重複圖形用作輔助圖形應用
    07:08
  • 案例演示:Logo重複作為輔助圖形以及應用展示效果
    10:24

  • 了解客戶需求、合約、預付款
    04:53
  • 調研分析行業屬性、品牌定位、人群畫像
    04:33
  • 創作構思與草圖設計
    03:30
  • 提案、溝通、修改、確認
    11:55
  • 設計完成-交接設計文件
    07:35
  • 鈴蘭品牌案例講解(一)
    07:52
  • 鈴蘭品牌案例講解(二)
    07:21
  • 鈴蘭品牌案例講解(三)
    03:58

Instructor

同捉 TongZhuo
教育工作者
同捉 TongZhuo
  • 4.3 Instructor Rating
  • 82 Reviews
  • 562 Students
  • 39 Courses

「同捉」是一家互聯網在線教育平台,旨在為大眾提供全面的技能學習入口。平台課程覆蓋多個類目,包括設計,繪畫,辦公軟體,互聯網,女性,副業,職場,親子教育,健康,手工等。

作為傳統教育的補充,「同捉」將自己定位為一所社會技能大學,希望能夠為廣大想要學習技能的朋友們,提供多種人生的選擇,促進新的發展。

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