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Localization in UX Writing
Rating: 4.7 out of 5(137 ratings)
1,532 students

Localization in UX Writing

How To Write Microcopy For A Global Audience
Last updated 12/2025
English

What you'll learn

  • Understand what translation is
  • Understand what internationalisation and localization is
  • Know the single steps of the localization process
  • Know how to create an effective international content strategy
  • Know how to create a brief for Localization experts
  • Understand the role of the UX Writer in the Localization process
  • Become aware of the challenges of the Localization process
  • Know how to choose partners for the Localization process
  • Know how to evaluate partners for the Localization process

Course content

4 sections31 lectures3h 55m total length
  • Welcome & Introduction to Part I1:52
  • Why Should We Talk About Localization?9:04
  • What Is Localization?12:11

    Understand localization as the adaptation of a product to language, culture, and user context, not just translation, and learn how internationalization enables easy localization.

  • Outro of Part I0:42

Requirements

  • Basic knowledge of UX Writing is helpful (try my short Introductory Course on UX Writing)
  • No prior knowledge about translation or Localization is needed

Description

Disclaimer: Please note that this course does not contain AI-generated content. All lessons and materials are independently developed by the instructor, drawing on more than eight years of hands-on experience in UX Writing and a science-based background in communication sciences. We’ll focus on what really matters in practice—and I hope you enjoy completing this course as much as I enjoyed creating it.


About this course

Digital products are amazing: Unlike physical products, they can be exported into different markets with just a few clicks – well, technically. Practically, launching your website or app in a foreign market means way more than just auto-translating your copy and adapting your Terms of Services. It mean, re-creating your product in a way that meets the needs, values, and preferences of your target audience. This process is called Localization.


But what exactly is Localization? How does it work? And as UX Writers, what is our job in the Localization process?


For UX Writers, being part of the Localization process is crucial: As experts in content design, communication, and copy, UX Writers accompany all steps of the Localization process and jump in whenever their knowledge and skills are needed. Sometimes, they are even asked to manage the Localization process. Therefore, it is crucial for UX Writers to understand how Localization works, who is involved, and what needs to be done at which point in time.


So, yup, Localization can be a complex endeavor! But don't worry: This course has you covered.


Who should join

This course is the perfect match for all UX Writers who already have some basic knowledge about UX Writing. It is also great for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development. Generally, if this topic sounds interesting to you: Hop on board!


What you will learn

In this course, you will learn

  • what translation is and what Localization is

  • about the single steps of the Localization process

  • about the role of the UX Writer in the Localization process

  • about the challenges of the Localization process

  • about which tools to use during the Localization process


Sounds good? Then join this class and learn how to work through the Localization process as a UX Writer!


If you want to take all of my UX Writing courses, here is the order recommend:

1 Introduction To UX Writing

2 Transitioning To UX Writing

3 Accessible UX Writing

4 UX Writing: Finding Your Voice and Tone

5 UX Writing in Practice: Documentation & Processes

6 User Research And Testing For UX Writing

7 Inclusive UX Writing: Physical Abilities & Neurodivergence

8 Inclusive UX Writing: Gender, Race & Age

9 Culture-Based UX Writing

10 Localization in UX Writing

11 Fighting „Dark“ UX Writing: How To Write Kind UX Copy

12 Building Your UX Writing Portfolio

13 Freelancing in UX Writing


Please note that all courses stand for themselves and that you don't need to take any course as a prerequisite for taking another one. You don’t have to follow this order. This is only my very own suggestion, which is especially helpful when you need guidance on which course to pick next.

Who this course is for:

  • This course is the perfect match for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development. It's a great choice for UX Writers who already know about the basics of UX Writing and like to explore the field in more depth.
  • It may be interesting for Localization service providers but please be aware that a large part of the course is about understanding the Localization process, which might not be new knowledge to you.
  • If you are unsure about whether or not this course is for you, feel free to reach out!