LOCAL BUSINESS SEO TRAINING [GET RANKED ON GOOGLE IN 2021]

Title Examples

Service + Target Location + Value + Year (only if there is enough room)

Keep the title under 60 characters

1. Tanning Salon Denver (#1 Rated in 2020)

2. Carpet Cleaner Wichita (5 Star Service | #1 Rated In 2020)

3. Best Residential Electrition In Clarksville (100% Guarantee)

4. Massage Therapy Tucson (Best Value | #1 Rated In 2020)

5. Wedding Caterer St. George (Most Affordable | Best Value)

To-Do’s

1. Create a page (or blog if you can’t make a page) with a URL structure like this: www.domain.com/Search-Term-Or-Keyword. Note: Keep the title in the URL as close to your domain as possible. Not to do Example: www.domain.com/1234/pages/services/Search-Term-Or-Keyword

2. Make your title with H1 tags <h1>title</h1>

3. Make sure your title is your #1 service or product + your desired target location + value.

4. Use a specific service rather than a general term for your business. For example: Instead of a title like, “Best SpaCrescent City (Highly Rated)” A better title would be, “Best Swedish Massage Therapy Crescent City (Highly Rated)

5. Make sure your page title and search results title are the same. By default, they should be.

Key Takeaways

• Write a paragraph pitching the service you are trying to rank for. Talk about the value and benefits or any unique selling points that distinguish your service.

• Make sure there is a clear CTA (Call To Action)

  • Call now to schedule an appointment

  • Click Here To Get A Free Quote (link to contact form or quote form)

  • Visit us at 723 w. Kennedy Drive (Embed Google Map)

• Add an image related to your service and edit the image’s title, description, and alt text with your keyword (service+location)

• Add a caption to your image that has the service and location in it in some way.

• Add reviews or recommendations under the image.

• If you have a physical storefront, embed a map from google maps of your address under the image. If you don’t have a storefront, you still want to embed a map of you address that matches your target location, but put it at the bottom of your content.

1. 
   Write 2,000 words or more of content to your page. Here are some ideas for content:

   1. Your business’s story, vision, mission, why you started

   2. Talk about your service, what to expect, how it works

   3. Mention other services

   4. Use case studies, examples.

   5. Write hypothetical situations with a problem and solution related to your service

   6. Value, what makes your business different and better than other options

2. Use h2 and h3 tags. Use titles for sections and paragraphs wrapped in <h2>title</h2> tags. And sub titles in <h3>sub-title</h3> tags.

3. Use 3 external hyperlinks for every 500-1,000 words. Links pointing to other sites that are related to your content but not competitors.

4. Use 3 internal hyperlinks for every 500-1,000 words. Links pointing to other parts of your website.

5. Make sure to use images (.jpeg, .png, .gif) and that they are optimized around your target search term (alt text, description, caption, title).

6. If you have a video, embed it on your site. Make on on your cell phone talking about the service and embed it on the page. Make sure it’s optimized the same as the images.

7. If you use WordPress or Shopify or can do this on your website builder, add a featured image to your page. Make sure the image is optimized with your exact target search term.

At this point when I updated my example page, I was ranked on the third page of Google for my target search term which is pretty good. Note I only wrote 1,000 words of text and we are about halfway through this training.

If I add another 2,000 words of text, more internal and external links, and more optimized images, I bet I can get to the top of the second page at the very least. Then when I add some backlinks (we’re getting to that soon), my ranking will be pretty high.

Key Takeaways

• Don’t duplicate any content on different pages or blogs.

• Use two H1 titles. One at the very beginning that is your exact search term and one halfway down your content that is similar but different.

• Make sure to link to your page on other parts of your website. Especially your home page. You can update blogs and other pages with dozens of hyperlinks pointing to the page you are trying to get ranked.

To Do’s

• Set up your Google Search Console account and add your sitemap.

  • If you are not sure how to find your site map, research how on youtube for your specific website platform. Most website platforms such as WordPress, Wix, Shoppify, and Square Space will have ways to do it that will all be a little different.

• Set up your Google My Business, Bing Places, and Apple Maps business profiles with all your business information. It will take a little time but once they are set up once they will help people find your business for years to come.

Key Takeaways

• Off-page optimization means DA (domain authority) and backlinks.

• The two main factors that determine your DA is the age of the domain (how many years the domain has been online) and how many quality Do-Follow links are pointing to your domain.

• Backlinks are a huge ranking factor to help your content get ranked.

• Backlinks must have the “Do-Follow” attribute for search engines to count them. For example, social media links are no-follow so they don’t count.

  • Use this chrome extension tool to see which links are do-follow and no-follow on a page.

• Backlinks that come from domains with a higher domain authority than your site are the best kind of backlinks and help increase your domain authority.

  • For example: If your site has a da of 15, you want to get backlinks from sites with a DA of 16 or higher. Backlinks that are a lower DA than your site are weighted way less valuable by search engines.

• Use the Moz Bar tool and sign up for a free Moz account to see your site DA, and PA (Page Authority), how many links are counted on your page, and other websites Off-Page SEO stats.

• Page Authority is specific to a page and can be higher than your DA. To increase your DA, you can increase the majority of your pages and they will lift your DA.

  • For example: Your DA can be 15 and your home page authority can be 20 while the rest of your pages authority can be 10. To increase your DA which will help all of your rankings, increase your pages 10 PA to 16 or higher and your DA will follow suit.

My Example Page Update

I made several on-page optimization updates including adding another 1,000 words, internal and external links, and optimized images. After waiting two weeks for Google to crawl my page and read the updates, I was ranked on the top of the second page of Google without any backlinks yet. That’s pretty good. Once Google scans all my backlinks, I bet I can get to the middle of the first page of Google.

To Do’s

1. Make a spreadsheet or document to keep track of your backlinks. Include the website URL you placed your link on, their domain authority, the anchor text, and of course the URL of the page the link goes to which should be the page you’re trying to get ranked. Use the Moz Bar tool to find out the DA.

2. It’s going to take some time for Google to scan the pages where your backlinks are and have them show up on your page. Use the Moz bar tool to check your page once a week to see if it shows backlinks on your page.

Before You Schedule Your Call With Me

1. Make sure you spend some time on the backlinking section and get at least 6-12 backlinks before we have our call

2. You should have at least sent me a guest post for the athleticeventsuply.com site to place 3 backlinks.

3. Make sure you’ve done everything you can to boost your ranking. Search for your target search term and click through each page of the search results until you find your ranking. Each search results page has 10 results per page. If you’re on the second or third page of Google, try adding more text to your page to help the ranking. Do a competitive analysis with the Moz Bar tool to see how other rankings are more optimized than yours and list the ranking factors to work on to help boost your page.

4. Make sure you have used the shared Google sheet to add other’s pages and links to your blog and that you have backlinks on others sites as well.

5. Wait 2 weeks before scheduling our call to see where your page lands on the results pages.

6. At this point schedule, our call, and I’ll review everything and provide an in-depth analysis. After you apply my recommendations to help your ranking, we can meet again and reassess your results.

Visit this link to schedule a call with me.

https://calendly.com/hallbergmarketing/consultation