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30-Day Money-Back Guarantee
Marketing Search Engine Optimization SEO

Local SEO (Search Engine Optimization) - Rank Well On Google

How To Rank Well On Google's Local Search Engine, Attract Many Reviews, And Increase Traffic & Leads To Your Website
Rating: 4.0 out of 54.0 (91 ratings)
3,688 students
Created by Croxton MBA
Published 2/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn The Many Facets Of Local SEO
  • How To Rank Your Business Locally On Google
  • How to Build Many "Ethical" Links To Your Website
  • Create Content Better Than 95% Of Business Owners
  • Target Many Local Keywords Relevant To Your Business
  • The Real Ranking Factors That Impacts Your Ranking On Google

Requirements

  • Nothing
  • Internet Access
  • Some background of SEO, but it's really not required.
  • An Interest in ranking their business well on Google

Description

Google can be a beast, but it's hasn't been that challenging for our agency. Based on our years of experience, we created a course centered on how small business owners and consultants can rank their websites on Google (in what we call the local "3" pack) as well as in Google's traditional search engine.

We've seen many client rank simultaneously on the first page for multiple keywords. Below are some of what you can expect out of this course:

  • Intro To Local SEO
  • Deeper Conversation Around Local SEO
  • Managing Your Google My Business Account
  • Getting Google Reviews For Your Business
  • On Page Optimization
  • Technical SEO (Yeah…It Matters)
  • Link Building Power For Local Businesses
  • Content Marketing For Local Businesses

Our course is ultimately broken down into section that are geared towards what will impact your rankings the most. Some of this course will have advanced material, but that advanced material will make up 20% of what's critical to ranking well on Google. You will get the initial 80 - 90% of what's important.

Who this course is for:

  • Business Owners Who Want To Rank Their Website On Google
  • Consultants Who Want To Learn More About Search Engine Optimization (Local SEO)

Course content

11 sections • 51 lectures • 3h 10m total length

  • Preview04:42

  • How To View The World Of Search
    02:25
  • Local Rankings Explained - How They Impact Your SEO
    03:25
  • Preview03:46

  • What Are Google’s LOCAL Ranking Factors?
    05:52
  • Gaining An Understanding Of Google Map Listings
    01:58
  • Impact Of Mobile On Local Search
    03:00
  • Preview03:44
  • Two Must Have Tools For Local SEO
    02:38
  • Bright Local Dashboard
    02:43
  • Moz Dashboard
    03:20

  • Claiming Your My Business Page (Google + Page)
    04:49
  • Managing & Cleaning Up Your Google Plus Profile
    06:28
  • Remove Any Duplicate Pages
    03:33
  • Good Versus Bad Google Plus Page
    01:46

  • Preview03:01
  • Here’s Proof They Matters
    03:01
  • Get Scrappy – Ask Your Closest 10 Clients/Customers
    02:07
  • Powerful Strategies To Get Google Reviews
    05:04
  • Setting Yourself Up For Review Success
    01:52
  • Whitespark - Review Handout Generator
    01:56

  • The Story Behind Local Citations
    02:53
  • NAP – Name Address Phone Number “Consistency”
    03:49
  • Building Relevant & Quality Citations
    02:45
  • A Tool To Help You Do This – Bright Local
    03:27

  • Preview05:29
  • SEO On-Page Best Practices
    05:35
  • Performing Keyword Research – Live Demo Of GKP
    07:06
  • Reducing Duplicate Content
    04:40
  • Service Pages – Menu Creation
    05:24
  • Optimizing Your Home Landing Page
    07:06
  • Resources For Further Guidance
    01:42

  • What Is Technical SEO – For Us Normal People
    02:40
  • Technical SEO Best Practices
    06:34
  • Google Webmaster Tools Walkthrough
    08:32
  • Yoast Wordpress Plugin
    05:25
  • Preview03:21
  • Resources For Deeper Dives
    01:27

  • The Story Behind Backlinks – Google’s VOTING SYSTEM
    02:30
  • 7 Low Cost Ways To Build Links
    06:09
  • Private Blog Networks – Good Or Bad?
    04:46
  • Creating A PBN For Your Business
    04:46
  • Preview01:57
  • Checking Your Backlink Profile
    04:15

  • Content Marketing + Promoting/Sharing = More Links
    04:48
  • Leveraging Your Keyword Research
    01:22
  • Start Your Blog/Resources Page On Your Site
    01:00
  • Types Of Content You Can Create
    04:19

Instructor

Croxton MBA
Digital Marketing & Ecommerce Amazon Expert
Croxton MBA
  • 4.0 Instructor Rating
  • 533 Reviews
  • 7,117 Students
  • 4 Courses

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.

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