Local SEO: A Definitive Guide To Local Business Marketing
4.8 (219 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,630 students enrolled

Local SEO: A Definitive Guide To Local Business Marketing

Watch step by step and see exactly how I optimise a live local business website and get it onto the 1st page of Google
Highest Rated
4.8 (219 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,630 students enrolled
Created by Joshua George
Last updated 5/2020
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 21 articles
  • 17 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to rank your local business website on page 1
  • How to find the best keywords to target for your local businesses
  • How to optimise your website like a SEO pro and beat your competitors
  • How to build high quality SEO backlinks that move the needle
  • How to increase your locational relevancy by using this simple trick
  • How to build citations and rank fast in the map pack
  • How to come up with tons of content ideas for your local business blog
  • How to track and measure your overall progress
Requirements
  • No previous SEO knowledge or experience is required
  • Wordpress experience is helpful but not necessary
Description

Stop wasting time following strategies that don't work. Use my proven process I use at the agency to generate 100s of Page 1 Rankings for local businesses!


Are you looking for a Local SEO course that shows you how to rank business websites on page 1 on Google?


Great, you’re in the right place.


Maybe you own a local business or maybe you simply want to learn the process so you can set up your own local SEO agency.


Whichever one it is, you can be sure I’ve got you covered.


I don’t just talk the talk; I actually walk the walk and live it too.


In this course, you’ll be able to watch me in real-time as I optimise a LIVE local business website to get it on page 1 in Google.


At the end of the course, you’ll find that this same website is now on page 1 for some BIG keywords!


The process I follow throughout the course is the SAME process I use when ranking my client sites, so you can be confident what you’re learning is indeed used in the real world and does actually work.


I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.


What you’ll learn by taking this Local SEO course


  • Learn how to optimise your website and your Google My Business listing

  • See exactly how you can find profitable keywords to target for your business

  • How to structure your website so it's built upon a solid SEO foundation

  • How to let Google know you’re actually based where you say you are (super important for local rankings)

  • Find out how to spy on your competitors and see what SEO efforts they have been getting up to

  • Why, how and where to build local citations for optimum results

  • How to build powerful backlinks that will crush the competition

  • How to convert your visitors into phone calls and enquires

  • How to generate reviews for your business on autopilot

  • How to come up with tons of ideas for your blog

  • A reliable company you can use to outsource local pack rankings (hint, they’re not who you think they are)


Literally everything you need to be able to implement a successful campaign.


There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.


Fact: 97% of consumers searched online to find a local business in their area. (Hubspot)


There’s never been a better time to learn Local SEO:


Let’s make sure your website is one of the sites consumers will find.


MONEY-BACK GUARANTEE


Before we go any further, let us just say, I don’t want you to be disappointed.

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked!


This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.


Invest in your business today and never look back.


Enrol now.


Who this course is for:
  • Anyone interested in learning Local SEO for their own business
  • Local SEO agency owners who are looking to expand their knowledge
Course content
Expand all 116 lectures 10:03:19
+ Introduction
3 lectures 04:57

An introduction into the course and where to come if you have any questions

Preview 04:00
Start Here: Read Me Before You Start
00:13
Link to "Local SEO Hub" Facebook Support Group
00:44
+ Local SEO - An Overview
4 lectures 04:14
What Is Local SEO & Why Is It Important?
01:13
The Two Elements That Make Up a Local SEO Campaign
01:05
+ Keyword Research
12 lectures 44:01
What We're Going To Cover In This Section
01:16
What Is A Keyword And Understanding The Intent Behind it
01:56
Brainstorming your SILS
01:33
How To Determine Keyword Difficulty
04:05
Keyword Difficulty Pro Tip
02:53
How To Find Out What Keywords Your Website Currently Ranks For
05:09
How To Find Additional Keywords For Your Business Using SEMRush
10:27
Keyword Research Template
00:00
How To Find All The Keywords Your Competitors Rank For
10:08
How To Use Google Auto-suggest To Come Up With Keyword Ideas
02:40
How To Use Craigslist To Come Up With Keyword Ideas
02:09
The Importance Of Keeping Your Keywords Organised
01:45

Quiz #1 covering the first 3 sections of the course.

Quiz #1 - Local SEO + Keyword Research
4 questions
+ Creating Content For Your Website
10 lectures 20:39
What We're Going To Cover In This Section
01:00
The Importance Of Content + The 2 Types You Should Have On Your Website
02:02
Service & Locational Based Content
03:09
Review Your Competitors
02:34
SEMRush - Topic Research
02:06
Subscribe To Industry Related Blogs
01:42
Examples Of Bad Content
01:58
What To Avoid When Creating Your Content
01:39
How To Ensure Your Content Conveys Trust
02:28
The Importance Of Fresh Content
02:01
+ Google My Business
9 lectures 38:58
What We're Going To Cover In This Section
01:13
What is a GMB listing?
02:55
How To Check If Your Business Is Already Listed
01:01
How To Set Up A Google My Business Listing
06:35
How To Navigate Around The GMB Dashboard
03:47
The 9 Elements To Optimise On Your GMB Listing
03:52
How To Optimise Your GMB Listing
13:48
How To Find Out What GMB Categories Your Competitors Have Selected
04:09
What To Do If Your Business Has Multiple Locations
01:38
+ Citations
19 lectures 27:27
What We're Going To Cover In This Section
01:09
The Benefits Of Citations + The 3 Categories You Should Be Building
01:41
How To Perform A Citation Audit
10:04
Citation Audit Spreadsheet - Template
00:01
How To Find Citation Opportunities For Your Business
06:25
How To Reverse Engineer Your Competitors Citations
03:35
A Recommended Vendor To Outsource The Whole Process To (If you wish)
01:37

Quiz #2 covering the last 3 sections of the course.
(Content +  Google My Business + Citations)

Quiz #2 - Content + Google My Business + Citations
5 questions
Top Citations Sources in the United Kingdom
00:01
Top Citation Sources in the United States
00:01
Top Citations Sources in France
00:01
Top Citation Sources in Germany
00:01
Top Citation Sources in Italy
00:01
Top Citations Sources in Spain
00:01
Top Citation Sources in Canada
00:01
Top Citation Sources Sites in Poland
00:01
Top Citations Sources in Australia
00:01
Top Citation Sources in The Netherlands
00:01
Top Citations Sources in Ireland
00:01
+ Onpage SEO
11 lectures 46:11
What We're Going To Cover In This Section
01:21
The 3 Kings
00:36
Optimising For The First King - URL
04:25
Optimising For The Second King - SEO Title Tag
04:36
Optimising For The Third King - Page Title
03:53
How To Geotag Images For Local Relevance
04:11
An SEO Trick To Help Add Geo Relevancy To Your Website
03:01
What Are Internal Links & How To Add Them
08:34
What Is Schema & How To Easily Add It To Your Website
08:38
What Is An XML SiteMap And How To Create One
05:08
+ Page Speed & Hosting
4 lectures 09:07
What We're Going To Cover In This Section
01:08
The Correlation Between Page Speed & Rankings
01:25
How To Test Your Websites Page Speed
02:52
Web Hosting & Servers
03:42
+ Link Building
14 lectures 45:10
What We're Going To Cover In This Section
01:01
What Is A Backlink & Why Are They Important
02:19
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
02:42
What Anchor Types Does Your Website Need?
01:07
What Pages Should You Build Backlinks To?
01:28
How To Find Out What Backlinks Your Website Already Has
03:29
The Difference Between Citations And Backlinks
01:29
How To Determine What Makes A Good Backlink
04:57
How To Generate High Quality Backlinks - Strategy 1
12:06
How To Generate High Quality Backlinks - Strategy 2
04:42
How To Generate High Quality Backlinks - Strategy 3
06:30
Sponsorship Link Building Template
00:01
How To Generate High Quality Backlinks - Strategy 4
03:18
Guest Posting Link Building Template
00:01

Quiz #3 - Covering the last 3 sections in the course.

(Onpage SEO + Page Speed and Hosting + Link Building)

Quiz #3 - Onpage SEO + Page Speed and Hosting + Link Building
6 questions
+ Reviews
4 lectures 10:33
What We're Going To Cover In This Section
00:42
How To Generate Reviews
04:08
How To Deal With Fake Reviews
03:42