Local SEO 2023 Made Simple & Fun + Google Maps & TripAdvisor
What you'll learn
- Local SEO, Google Maps & Tripadvisor Made fun - Animated Explainers, Screen Recordings, Templates, Quizzes & Assignments
- Go From Beginner to Pro with our easy Learning System - HQ Video Animated Explainers, Quizzes, & Assignments that Make Learning Fun, Fast, & Easy!!
- Get a stream of new Clients & Boost your Profits - using Proven SEO and Copywriting Strategies for Local Business & Lead Generation Success.
- Become a content creator with the power to Convert browsers into buyers - with input, templates, and Walkthroughs from a professional copywriter!!
- Get Social & Content influencers to Promote your local Business for free - with Persuasive Influencer and Blogger Outreach Templates!!!
- Our course will teach you all Local SEO & Copywriting Strategies you need to know to create Highly Persuasive Content from Scratch.
- Get Pro Copywriting Templates you can customise - and Quickly Create High Converting Landing Pages, Blogs, Sales Letters, Press Releases, Etc.
- Upskill Rapidly & become a local SEO expert - Work freelance, land that highly paid job, or Massively Expand Your Customer Reach.
- An internet connection. No previous knowledge of Local SEO is required at all, only determination and a hunger to learn. We will teach you the rest.
2023’s Most Enjoyable Local SEO, Google My Business & TripAdvisor Course!
This Local SEO Course is filled with Quizzes, Animated Videos, Assignments, Templates, Screen Recordings and over my Shoulder Explanations. Watch as I Walk you through Everything you will Need to Know to Become a Local SEO, and Copywriting Pro in 10 Easy To Follow Steps. Max Local SEO Traffic & Sales, Boost Search Ranking, or Land Your Dream Marketing Job!
Learn Local SEO Fast & Fun:
Learn Local SEO - Local SEO Fundamentals & Local SEO Master Guide and Local SEO Strategies that get you found!
Learn Google My Business (Google Maps) & Tripadvisor Too - so, your business sees a stream of new customers!!
Learn Keywords Research - By discovering & creating highly relevant content, your audience will be more engaged and you will have a higher rankings in search engines. This will result in more views and prospects, both returning and new.
Learn Copywriting - Persuasive SEO Copywriting Techniques to hook potential customers fast, build trust and get to that sale!Pro content creation templates for every occasion from Twitter posts to Email newsletters, sales letters, and blogs.
Learn The Psychology Of Persuasion - Understand the AIDA & FOMO - how to angle all your content to move prospects smoothly to the sale. This is the Golden Key to selling more and selling faster - and when you enrol, we’ll share it with you.
Learn Content Creation For Local Business - Content creation templates and guides for local businesses. Create high performance sales letters, landing pages, blogging & more…
Learn Outreach - Local SEO bloggers outreach technique, Easy-to-follow SEO PR link building Guide, plus templates for reaching out to influencers on social media, including template to get more social shares.
The Ultimate Guide To Becoming A Local SEO Pro
Hi and BIG welcome to the ultimate guide to Local SEO. You’re about to embark on the first step of your journey to becoming a Local SEO expert, as we share the latest, cutting edge techniques to take you from beginner to pro. The good news is, you don’t need to have any prior knowledge of Local SEO to become a local search master, as with our easy and fast unique learning format, we’ll break down every important aspect into easily digestible sections.
In this course, you’ll learn all the essential factors that make up a good Local SEO strategy, including keyword research, Google Maps, the importance of Google My Business and more. You’ll learn how to optimise your website to push it onto the first page of Google, how behavioural signals can affect your local search score, and how to get more in-bound links and NAP citations to push you up the ranks.
With our help, you’ll know everything you need to about Local SEO, and will be armed with solid strategies, so you can improve your approach and increase your local search position.
Using high quality video explainers, you can watch as we demonstrate core techniques, so you can see in real time how to set everything up for success. You’ll access animated videos that will break down the most important aspects, and help you quickly learn, so you can put everything we teach into practice.
All you need to do is be ready to learn, hungry for success, and determined to succeed. If you meet those three criteria, and you complete this course, you will have the right tools for great success. Whether you’re a local business owner, looking to attract more visitors to your website, or a marketer who wants to promote local brands, with this comprehensive course, you’ll learn PRO techniques and strategies that will dramatically improve your Local SEO approach.
Why is Local SEO Important?
Did you know that four out of five consumers now perform local searches? If your business doesn’t have a solid Local SEO strategy in place, you’ll be losing out on 80% of your potential customers. On top of this 46% of all Google searches are now done with local intent, so it’s crucial to adopt an effective Local SEO strategy if you want to maximise the chance of your business being discovered.
As 72% of all local searchers will go on to visit a business within five miles of their location, you’ll miss out on a lot of custom if users can’t find you, or don’t know you exist. Local SEO isn’t just about making sure your address information is correctly displayed, or you have a listing on Yelp or Google My Business, although that’s important. It incorporates a combination of equally important factors, from keywords, to building inbound backlinks and optimising your website for local search, right through to your online reviews and social media content and engagement.
In this course, we will go into the most essential things you need to know to adopt a good SEO strategy. We will help you lay down strong foundations, that you will build on later in this course, in more in-depth explainer and animated videos. Be prepared to put in a little effort, but if you don’t get where you want to be straight away, remember, never be discouraged, as it takes everyone a little time to see success.
If you are prepared to learn and apply the information we share, you will be successful, providing you’re determined to do well. With this course, you are at an excellent advantage, as we’ve drawn on our years of SEO experience, to create materials that will ensure your ultimate success. Ready to get started on your journey to becoming a local search master?
What Is Local SEO?
Local SEO is the art of optimising the online visibility and discoverability of your business, to customers in your physical location. It also helps online potential customers to find out where your business is located, in real life. Local SEO has a lot in common with normal SEO, but includes the promotion of your location information, which you will need to optimise your strategy around.
When Google ranks websites for Local SEO, it examines normal SEO ranking factors AND a set of unique Local search factors. You need to score highly in BOTH, to do well in Local search.
Google’s Local Search Ranking Factors:
Where a person is searching from
The amount of Name Address Phone Number citations your business has
Whether you have a Google My Business listing
Your Google My Business Profile Keywords
How many positive or negative online reviews your business has
What keywords are used in your online reviews
How many “check-ins” your business has received (and how long people stay at your location)
How many times your local business has been shared on social media
Your brand’s Google Maps star rating
Other behavioural factors like purchases
There are also some other key things you will need to do if you want to be successful with Local SEO, that you wouldn’t have to bother with if you had a purely online brand. For best results, you must optimise for the Google MAP Pack, get visible on relevant local review sites, and use research tools like Yelp and Google Suggest to select the best keywords to pair with your location word. Ultimately, your goal should be to rank high in local search. You can achieve this by following the tips and strategies in this video, and on this course. Doing this will help you tweak your approach, so that every time someone searches for a business like yours in your area, you appear at the top.
Set Up Google My Business - Screen Recordings With Over My Shoulder Explanations - Learn Fast!
Simply set up and take care of your Google my business profile. Fast & Efficient. To do this enter Google my business in Google search and click through to set up your Google my business profile. Add your information, including opening hours, photos, and videos. It’s smart to keep your Google my business listing updated, so try and add news every single week. In this course you’ll find tutorials that will help you to understand why you should never underestimate this extremely powerful marketing tool.
Set Up Trip Advisor - Screen Recordings With Over My Shoulder Explanations - Learn Fast!
Getting a Tripadvisor listing puts more eyes on a business. The site draws in over 730 million reviews and opinions and an average of 490 million monthly unique visitors across 8.1 million businesses. Creating a top-notch listing with great photos, updated information, and rave reviews helps your future customers see what stands out about your business’s locations. There’s a lot that goes into your Tripadvisor business listings, but we’ll make the process easier for you. Our easy to follow guide will give you everything you need to know about a Tripadvisor business listing so that you can hit the ground running.
Do Keywords Research - Screen Recordings With Over My Shoulder Explanation & Free 10 Days Trial To Seo Tool
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimisation (SEO). The keyword research process involves choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.
Learn Copywriting - HQ Animated Explainers & Over My Shoulder Explanations + Quizz With 22 Questions A, B, C, D
Copywriting is a crucial skill in today’s content hungry economy. Information has never been more valuable and the huge surge in demand for digital based brands makes online content a valuable commodity. Copywriting skills are needed in almost every area of marketing. Even if you produce mostly video content, you still need an engaging description that tells potential viewers what your clip is all about. Copywriting can boost your search engine results, help you build trust with your followers, and can convert your subscribers into active buyers. There are some absolute must dos you should follow if you want to be a successful copywriter with the power to persuade. Copywriting is an art and is so much more than just slamming down words on a page.
Use & Customise 23 Content Marketing Templates - Hq Animated Video Explainer & 12 Assignments
This how to content marketing, & Local SEO guide contains every essential type of example you’ll ever need to empower your business:
Facebook Ad Template 1
Facebook Ad Template 2
Landing Page Template
Mini Story Email
Email Welcome Template
Sales Letter Template
The Detailed Listicle (Blogging)
The Product Comparison (Blogging)
The How-to Comprehensive Guide (Blogging)
Guest Blog Outreach Template
LinkedIn Ad Template
Outreach template for LinkedIn
Twitter Ad Template
Twitter Post Template
YouTube Video Description Template
Instagram Post Template
Instagram Ad Template
Press Release Template
Influencer Outreach Template
Backlink Outreach Template 1
Backlink Outreach Template 2
Template to ask for Social Shares from Influencers
You’ll see what you need to do - and why - and can tweak our practical samples so they suit your own needs exactly. Make sure you’re sitting comfortably, as it’s time to see how to put all the information you’ve learned on copywriting into practice… From your sales pages to your press releases, video scripts, blog post headlines meta descriptions, and email campaigns to your Facebook posts and Press releases, knowing how to create great copy will help your marketing efforts enormously.
When You Enrol, You Also Get:
Course materials and tuition worth at least $1080 - you get it all - for a tiny fraction of the cost!!
Handy PDF & MP3 packed with useful and free extra resources you can download from our Resource Centre
Quizzes, Templates & Assignments
Lifetime access & Lifetime updates
Udemy certificate of completion - ready for download
30-day money back guarantee
Fast & friendly support in the Q&A section - ask me a question anytime
PDF 10 lessons to quit your job and become a digital nomad
PDF 10 reasons to become a digital nomad today
PDF Digital Nomad Secrets
PDF Starter pack for digital nomads
PDF 157 questions that will help you raise your prices dramatically
PDF Ebook-Side Hustle Secrets
PDF Create a photography landing page that turns visitors in to clients
PDF Find photography clients before travelling to your next destination
PDF Presentation template: Attracting high value clients whilst travelling
PDF Pricing Strategies and Adding Value
Start Your Journey To Local SEO & Copywriting Today!
Digital marketing can turn around your entire financial situation - if you know how to do it right. There’s a ton of money out there and you can easily tap into this profit if you have the right knowledge. I know you're going to find the information in this course invaluable. I've made plenty of mistakes along the way, but after I teach you how to do things right, you won't have to!
For A One-time, Small Investment You Can Enrol Now And Join Thousands Of My Successful Students!
You’ll instantly gain access to the knowledge you need to effectively market your business in today’s market - and will quickly update your skillset with the latest Local SEO, content creation & copywriting techniques - so you stay relevant in 2023, and beyond. This course is constantly updated, so expect even more exciting updates every month. With lifetime access and updates, plus a 30-day money-back refund guaranteed, there’s really nothing to lose, just multiple potential profit streams with your name on!
We Wish You Every Success And Can't Wait To Welcome You On Board As Our New Student!
Ing. Tomas Moravek & Team,
Internet Efficiency Awarded Digital Marketing Expert
Who this course is for:
- B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Content Creators, Creatives, Copywriters, Graphic Designers, Advertisers, Real Estate Agents, Job Seekers, Local Businesses, Website Owners, Website Admins, SEO Help Seekers, SEO Content Creators, Website Creators, Bloggers, Etc.
Since 2018 Ing. Tomas Moravek has helped 700,000+ Udemy students to learn Facebook, Instagram, and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Facebook Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.
We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.
An NCTJ qualified journalist, published author, and successful copywriter for 10+ years, I also possess over a decade's experience in sales and marketing. I'm here on Udemy to share my content creation knowledge, to help people create copy that engages and build brands that connect.
My experience as a copywriter and my years spent working in the field of sales and marketing have given me a unique insight into consumer psychology and branding.
Using my skillset and wealth of knowledge, I aim to share what I know with students, so they can improve the persuasiveness of their content, connect with more customers, and hone their branding to encourage a wider customer reach.