Online Marketing For Your Local Business Made Simple

Specific, hands-on techniques from a digital marketing pro so you can success using social media, SEO, and ads.
Rating: 4.2 out of 5 (223 ratings)
11,316 students
Online Marketing For Your Local Business Made Simple
Rating: 4.2 out of 5 (223 ratings)
11,316 students
In this course, you'll learn how to effectively communicate your business message to potential clients and describe what makes your business special
By the end of this course, you'll have your business setup with a website and automated on social media
By the end of this course, you'll be able to effectively run a Pay-Per-Click (PPC) advertising campaign
By the end of this course, your web presence will be search engine optimized (SEO) so people search for your product/service will be able to find you

Requirements

  • You must have a business that serves your local community
Description

Learn how you can use the Internet and Social Media to promote and grow your local business, interact with current and potential clients, and dominate the local online presence for your business type. 

We'll start by helping you craft your communication about your business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch you can use to effectively tell people about what you do. You'll learn how education-based marketing is the best way to convince people to do business with you. 

If you don't have a web site, you'll learn how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. You'll also learn how to use keywords in your web presence so you are being found by people looking for what you sell. 

You'll learn how to set up an email list for ongoing marketing and how to blog effectively. 

You will get your business set up on Google, Facebook, Twitter and LinkedIn and you'll learn how to save time using Hootsuite to manage your social media presence and interactions. 

You'll also learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook. 

Most of the techniques reviewed are completely free and the few paid options are clearly explained so you can control how much you spend on marketing online. All you need is the desire to grow your business and reach out to people online. 

Who this course is for:
  • small business owners who serve their local community
  • business owners interested in how to use the internet and social media to reach their target audience
  • business owners who want to use social media to reach their target audience
  • business owners who want to advertise online
  • business owners who want to grow their local business
  • local business owners who want to generate leads online
Course content
7 sections • 26 lectures • 4h 37m total length
  • Course Overview
    01:31
  • Local Marketing Is Different
    02:18
  • How Much Do I Need to Spend on Marketing?
    06:54
  • Identifying Your Target Market
    06:04
  • Identifying Your Unique Selling Proposition (USP)
    07:53
  • Developing a Core Story / Stadium Pitch
    08:14
  • Your Web Presence
    08:35
  • Email Marketing
    20:02
  • Writing a Blog
    11:50
  • Keyword Analysis
    11:51
  • Search Engine Optimization (SEO)
    17:23
  • Sitemap
    10:59
  • Press Releases
    11:47
  • Google Places
    06:01
  • Submission to Web Directories
    06:17
  • Facebook
    38:04
  • Twitter
    16:33
  • LinkedIn
    11:54
  • Hootsuite
    16:51
  • Youtube
    11:04
  • Advertising Online Using Pay-Per-Click (PPC)
    04:57
  • Landing Pages
    03:06
  • PPC Advertising (Google)
    22:03
  • PPC Advertising (Facebook)
    09:19
  • Online Isn't Everything
    03:10
  • Do It Yourself Or Outsource
    02:49

Instructor
CTO @ Digital Marketing People, CEO @ CalendarBudget
Eric Poulin
  • 3.8 Instructor Rating
  • 397 Reviews
  • 22,339 Students
  • 2 Courses

Eric is a web developer and online marketer with experience in technology and design. Eric has presented and engineered many websites and webinars and knows how to distill the important pieces of a solution into easy to understand chunks. Eric is also an expert on web marketing techniques including search engine optimization (SEO), email marketing and social media.