Name: Local Business Lead Generation Strategies to Use
Rating: 4.3 (45 reviews)

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Created byChristine Maisel

Last updated 8/2023

English

What you'll learn

Understand how to create a specific lead generation plan based on the specific local business that needs more leads
See how to review an entire local business for gaps in their marketing
Discover opportunities for growth (businesses want to make money
Understand how to select from the right strategies to start with based on the business at hand
Focus on strategies you can control (and less on those you can’t)

Course content

3 sections • 32 lectures • 3h 40m total length

What You Will Be Able to Do By The End4:48
Learning theory is useless. I share with you steps you can actually turn around and use so you see results with the business you are working with. Before you spend your time with me here, let's look at what you can actually expect to be able to do after investing your time.
How Many Leads Will You Get From Implementing These Strategies?6:13
How many local business leads will you get from the lead generation strategies we cover here? It's a fair question and as the answer will be different for everyone, we'll look at the factors that will make the different, knowing your business numbers and the importance of matching the right strategy to the unique local business at hand.
Understanding How These Marketing Strategies Work Together2:31
Lead generation strategies for local businesses don't work in isolation. When done correctly, the local business receives maximum benefit when the strategies work together and / or build off of one another. As we go through the course, we'll talk about how we can easily and with little extra effort tie many of the strategies to other strategies that will only enhance the results (more leads!).
This Must Exist in the Business For These Strategies to Work Well7:24
None of these strategies will work well if this one piece isn't in place yet. Make sure the business starts here.
Questions Business Should Be Able to Answer Before Starting6:10
What is the lifetime value of customers / clients / patients? What problem is the business (product or service) solving for them? These are just some of the questions a local business needs to be able to answer before starting with these local business lead generation strategies. Let's explore what else needs to be known beforehand.
Which Strategies Will Have the Biggest Impact?6:04
It's not about using all of the strategies. Success comes from identifying which strategies will have the biggest impact (and then of course implementing on those select few).
Let's look at how to select the right strategies in a way you don’t become overwhelmed so you can consistently implement and see results.
How to SAVE Money on Lots of Digital Marketing Tools (Free Resource)2:21

Start With This Strategy for Maximum Benefits for Revenue (& Other Strategies)15:13
It makes the most sense to start with the strategy that is going to help you close the most sales in the least amount of time. Of all the local business lead generation strategies, this is where you should start.
A Quick Audit for Maximizing Results With All Strategies11:24
Later in the course, we're going to look at actual local business examples to see how we would start looking at strategies for those business. Here we're going to see how to take a closer look at the business at hand.
The Long Term Strategy4:36
Some local business lead generation strategies will work now in the short term while others will start yielding results in the long term. This is one of the longer term strategies that almost all local businesses should consider. We'll even talk about how there are still some short term wins that can often be found here.
How Well Is the Business Known Locally?8:53
There are many unique and even fun ways a business can become more known locally. Here we'll look at those options so you can evaluate what the business is currently doing (or not doing!).
The Automated Sales Strategy Every Local Business Should Have8:19
If someone offered a business owner a free sales person that would work on autopilot, they'd take it. This strategy is one of those strategies that can (and should be!) automated so it works to generate leads, keep them warm and lead them towards becoming a paying customer even when the business owner (or team) is actively engaged with that lead.
Strategic Partners to Increase Leads Quickly6:41
How can you rapidly increase the businesses visibility and grow the audience without spending a lot of money? This is an excellent way that can work as a one-time arrangement or on an ongoing basis.
Educating Multiple Customers Simultaneously While Building Trust5:30
Sales take longer one person at a time. This is a good option for getting in front of multiple leads at once.
Benefiting from Customers Who Already Love The Business8:11
This strategy can be as simple to implement as just asking a question.
Customers Are The Business' Best Advocate4:18
It can be easily argued that spending some time here (and even working to automate this process) will pay off as it encourages potential customers to become paying customers without you having to "sell" them.
6+ Options for "Buying" Leads (That Won't Waste Money)9:42
While buying leads is a quick way to spend a lot of money and not always have much to show for it, let's look at some alternatives the business owner has much more control of and will see more targeted leads from.
Can I Have a Sample?5:12
How a little something can go a long way and increase sales.
Did You Say Free?4:17
By providing value upfront, it can lead to more (and in some cases bigger) sales.
Don't Be Everywhere. Be Where You're Effective (& Bring in the Most Leads)4:53
A lot of businesses are already using this strategy but they're not often getting the most results from it. Let's be intentional and take a closer look at what is being done well and not so well so the business can get more leads from their efforts.
Who Doesn't Love a Good Deal?6:28
There are different types of customers and it can work well to make sure you're putting different offers in front of different types of customers.
Attracting Lots of Targeted Leads in a Way That's Fun for Everyone5:52
This strategy can be a lot of fun for both the business, the current customers and potential customers. Plus, it's a great way to get in front of a lot of targeted leads (when done as we discuss of course) and works well in combination with other strategies we cover here.
Appealing to These Different Types of Customers3:14
Different types of customers require different types of offers. What is the business doing to appeal to these different audiences?
How to Put Your Promotions In Front of Almost ALL Your Leads at The Same Time5:50
There are so many uses for incorporating this into a local business' lead generation strategy. It can also be combined with many other strategies. All this and yet many local businesses aren't doing this.
Wait, Come Back!9:53
Once a potential customers leads, that's usually the end of it. With not much extra effort you can bring those potential customers back and hopefully turn them into paying customers. Add in some automation and this is a very attractive strategy.
We Appreciate Your Business, So Here's What We're Going to Do...8:38
Is the business showing appreciation for the most loyal customers? Doing so is a great way to keep them coming back and that of course, increases revenue.
Isn't This Old Fashioned?7:01
These days too many people are looking for the next "best" lead generation strategy and they forget all about the old fashioned ways. Yet adding a mix of this end is actually what can make the business stand off and that will pay off nicely.
Isn't This Fun?5:30
Even "un-fun" businesses can be fun. How can the business incorporate something unique to make the business stand out and let a bit of the marketing handle itself? Let's look at some examples.
Adding Speed & Automation to Generate More Leads & Increase Revenue7:47
A business owner can only handle so many tasks which is why when there are marketing strategies that can be partially or fully automated, the opportunity should be taken advantage of. Here we'll explore several marketing tasks that can be automated to help produce more local business leads.

Let's Look at Actual Business Examples18:10
Let's pull all these strategies together by stepping back and looking at some actual local business sites to see where we should start with these businesses and what the next steps could be to help them generate more leads.
Future Considerations for Increasing Local Business Leads4:16
While you shouldn't act on all the strategies now, let's look at a few things to keep in mind when considering the future of the business so you can set the business up for success regardless of which direction they decide to go in the future.
Your Next Steps4:54
As said at the very beginning, the purpose of this course isn't to learn about the theory of local business lead generation. The goal here is to walk away with specific action steps you can take and immediately implement for the business you are working with to help them generate more targeted, local leads. Let's look at what your next steps should be as you wrap up here.

Requirements

A willingness to not just learn but to implement a minimum of just 1-3 strategies covered to see results

Description

Increasing local leads for a local business doesn't have to be hard. When we get past what everyone else is doing and ignore all the shiny distractions standing in our way, we're empowered to select a strategy or strategies that will actually work for the unique local business we want to increase leads for.

It isn't about being everywhere or applying as many strategies as possible just to see what works. Rather we can explore the options and then make informed and strategic decisions to increase a local business' leads.

Do you want to increase the number of monthly leads for your (or your client's) local business?

Do you want to see how to increase leads quickly without a lot of extra effort?

If generating more leads and increasing revenue is a priority, this is the course for you.

These are the strategies I use to review the online health of a local business and the questions I ask to understand where the business is currently and what they want to achieve so we can explore the options for local business lead generation and select the top 1-3 strategies that will best impact the unique business I'm working with.

What is a local business?

A local business is any business that serves a specific geographic area (San Diego, CA | Sydney, Australia | New York, NY | Charlotte, NC) whether the business goes to the customer or the customer goes to the business.

Who is this for?

The steps we cover here can easily be implementing by:

A local business owner
The marketing rep (or team) of a local business
A digital marketer who serves local businesses

You'll also find a lot of supplemental resources available to help you as you develop the lead generation system for the local business at hand.

Plus, I share examples of actual lead generation plans created for specific businesses you can download, tweak and use as well.

Who this course is for:

Local business owners who want increase targeted leads with a more specific plan
Members of in-house local business marketing teams
Digital marketers, web designers, & SEOs who want to advise or help their local business clients increase leads

What you'll learn

Explore related topics

Course content

Increasing Local Business Leads7 lectures • 36min

The Local Business Lead Doubling Strategies22 lectures • 2hr 37min

Pulling the Strategies Together3 lectures • 27min

Requirements

Description

Who this course is for: