
If you mess this part up the rest of this course really won't matter. No pressure! I'm going to help you NOT make the typical mistakes people make. Follow my tips and you'll be able to create an awesome ad that will get clicks!
Set up and use Facebook business manager to manage pages, ad accounts, pixels, audiences, and billing, enabling efficient ad campaigns for clients.
Discover how to structure Facebook advertising from campaign to ad set to ads, then test targets, demographics, and creatives to identify what drives responses and new client acquisition.
Explore Facebook campaign types, including engagement, likes, traffic, video views, lead generation, messages, conversions, and app installs, and how objectives drive optimization and results.
Learn to create Facebook ads by selecting the right page, choosing formats (carousel, image, or video), testing images, adding captions and headlines, and ensuring pixel tracking.
Explore Facebook campaign runthroughs for local business growth, including conversions, traffic, lead generation, and video views, with practical steps on setting budgets, audiences, and lead forms.
Target your Facebook audience with precise geographic, demographic, and interest-based detailed targeting to optimize traffic campaigns, avoid over-saturating small areas, and balance reach and relevance.
Master ad placements and device targeting across Facebook and Instagram. Optimize budgets and schedules to maximize reach and clicks while refining audience radius and platforms.
Learn to set up Google, YouTube, and AdWords for YouTube ads, including creating a Google account, launching a YouTube channel, uploading your video, and targeting ads.
Navigate the Google AdWords interface to manage video campaigns, ad groups, and ads, configure demographics, budgets, placements, and schedules, and use tools like keyword planner and conversions tracking.
Explore automating campaigns with ActiveCampaign, using drag-and-drop workflows, lists, forms, tags, and crm insights to engage audiences and optimize marketing performance.
Learn how to add a custom form inside Thrive Architect and ActiveCampaign to collect company name and title, alongside name, email, and phone, for richer lead data.
Discover how forms add leads to a list, tag them for automation in active campaign, and drive action with a movie tickets incentive and Facebook audience exclusion.
Learn to automate audience exclusion by linking ActiveCampaign with Facebook to create custom audiences, tag leads, and wait two days to ensure successful addition, preventing wasted marketing dollars.
Explore Thrive Themes and Thrive Architect in WordPress to build landing pages with a drag-and-drop editor, reusable templates, lead capture blocks, timers, video, and responsive previews.
Learn to build effective landing pages in Thrive Architect by choosing templates or blank pages, adding a logo, headline, video, and a simple lead form for qualified leads.
Build a zap from scratch to automate new lead data from a landing page into ActiveCampaign and then to Polio, including trigger setup, testing, and turning the zap on.
Learn how to copy and adjust a zap to automate lead capture from Facebook leads into an active campaign, map triggers to lists, and route data to email.
Explore creating and refining custom audiences to reach website visitors in the last seven days, video engagers, and social page interactions, using uploads and exclusions to tailor offers.
Duplicate Facebook ads within a campaign to quickly create similar versions and adjust targeting. Align duplications with the campaign objectives, recognizing lead ads and conversion campaigns have different goals.
Learn how to create a layered Facebook audience by combining custom audiences, demographics, and interests, and save it for reuse across campaigns to save time.
Layer interests across three targeting buckets by cross-sectioning them, enabling local business growth through digital marketing by reaching Utah travel and skiing enthusiasts.
Discover the waterfall technique for a series of videos that trickle viewers through steps using 25 percent watch thresholds and last 60 days targeting, with custom audiences guiding progress.
Learn how to design a regional spa campaign targeting ladies with time-limited 50% off and 30% off offers, linking ads to landing and think pages with tag-based automation.
Digital marketing is a necessity for any business in today's market! What is digital marketing you may ask? Well, in this course I cover how we are able to generate hundreds of leads on demand for our clients using Facebook, Instagram & YouTube. Mailers are so-so, flyers can work, and other traditional advertising can bring mediocre results at a high cost. Through my experience running hundreds of campaigns for clients, I've found social media marketing to by far bring the best return on the investment.
But why is that?
It's pretty simple: People are drawn to social media. They're on it all the time. You may wonder, "Is my target audience using Facebook, Instagram and YouTube?" Do they breathe air?!!
So here's the deal, you can either take this amazingly packed course with actual results from our campaigns to learn how to do this, or let your competition figure it out and steal your customers. Right now we find that most businesses don't know how to do this. In fact, most marketers coming from top marketing schools don't know how to do this. That's because changes are happening so rapidly. We've only had Facebook ad as an option for the last few years, and it's been the leader in generating millions of dollars of sales and new customer leads.
Here are the main things you'll learn in this course:
How to create an ad that converts (most people miss the mark on their ad and the rest doesn't matter without a great ad)
Facebook ad creation (everything you need to know plus more you never even knew existed)
Instagram ad creation
YouTube ad creation (how to work on Google's platform)
How to automate your campaigns (saving hours of your time)
How to build landing pages quickly and without really expensive software
Specialty software that will help you optimize better than the professionals
Just to be clear. I'm not teaching how to build simple text and image ads. You need to be using videos in your ads! Of course if you need it, my company Marketing Videos Club is here to help. We assist and coach our clients in filming their own videos and we take care of the rest (editing, color correction, graphical animations, music, etc.).
This course will be FREE for a limited time! I've personally spent tens of thousands of dollars learning these techniques from professionals as well as the last several years actually building campaigns for clients. The information is both credible and valuable!
Don't let your competition figure this out first! Jump in and start building your first campaign and see the amazing success you can have!