Local Business Growth Through Digital Marketing
4.4 (53 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,443 students enrolled

Local Business Growth Through Digital Marketing

What You Absolutely Need to Know To Survive As A Business
4.4 (53 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,443 students enrolled
Created by Jeff Kohler
Last updated 6/2018
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • 5 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Reliably be able to bring in new leads and customers
Requirements
  • Have the need of bringing in new customers or prospects to your business
Description

Digital marketing is a necessity for any business in today's market! What is digital marketing you may ask? Well, in this course I cover how we are able to generate hundreds of leads on demand for our clients using Facebook, Instagram & YouTube. Mailers are so-so, flyers can work, and other traditional advertising can bring mediocre results at a high cost. Through my experience running hundreds of campaigns for clients, I've found social media marketing to by far bring the best return on the investment. 

But why is that?

It's pretty simple: People are drawn to social media. They're on it all the time. You may wonder, "Is my target audience using Facebook, Instagram and YouTube?" Do they breathe air?!!

So here's the deal, you can either take this amazingly packed course with actual results from our campaigns to learn how to do this, or let your competition figure it out and steal your customers. Right now we find that most businesses don't know how to do this. In fact, most marketers coming from top marketing schools don't know how to do this. That's because changes are happening so rapidly. We've only had Facebook ad as an option for the last few years, and it's been the leader in generating millions of dollars of sales and new customer leads.

Here are the main things you'll learn in this course:

  1. How to create an ad that converts (most people miss the mark on their ad and the rest doesn't matter without a great ad)

  2. Facebook ad creation (everything you need to know plus more you never even knew existed)

  3. Instagram ad creation 

  4. YouTube ad creation (how to work on Google's platform)

  5. How to automate your campaigns (saving hours of your time)

  6. How to build landing pages quickly and without really expensive software

  7. Specialty software that will help you optimize better than the professionals

Just to be clear. I'm not teaching how to build simple text and image ads. You need to be using videos in your ads! Of course if you need it, my company Marketing Videos Club is here to help. We assist and coach our clients in filming their own videos and we take care of the rest (editing, color correction, graphical animations, music, etc.).

This course will be FREE for a limited time! I've personally spent tens of thousands of dollars learning these techniques from professionals as well as the last several years actually building campaigns for clients. The information is both credible and valuable!

Don't let your competition figure this out first! Jump in and start building your first campaign and see the amazing success you can have!


Who this course is for:
  • Business owners, marketing managers, digital marketers, social media managers
Course content
Expand all 41 lectures 04:24:06
+ Introduction
2 lectures 10:43
Resources & References For This Course
00:22

If you mess this part up the rest of this course really won't matter. No pressure! I'm going to help you NOT make the typical mistakes people make. Follow my tips and you'll be able to create an awesome ad that will get clicks!

Preview 10:21
+ Facebook Ads
10 lectures 01:08:16
First Understand Facebook's Ad Policies
01:05
Setup a Business Manager Account With Facebook
08:29
Business Manager URL
00:00
Campaigns, Ad Sets, and Ads Explained
05:45
Types of Facebook Campaigns
07:03
Facebook Ads Explained
09:39
Facebook Campaign Runthroughs
11:26
Targeting Your Audience on Facebook
08:09
Placement, Budgets & Schedules
06:25
How to Add Video Captions to a Facebook Ad
10:15
+ Instagram Advertising
1 lecture 05:17
Creating an Instagram Ad
05:17
+ Youtube Advertising
6 lectures 40:49
Getting Started with Google, Youtube & Adwords
04:45
Google Links
00:01
Walking Through Google AdWords Interface
06:40
Building Your First YouTube Ad Campaign
17:04
YouTube Advanced Analytics and Tracking
12:19
YouTube Tag Manager
00:00
+ Email and Marketing Automation
7 lectures 01:05:06
ActiveCampaign Introduction & Overview
08:17
How To Build An Email in ActiveCampaign
14:00
How To Build Marketing Automations Using ActiveCampaign
18:11
How To Setup A Form
14:10
Adding a Custom Form to a Thrive Landing Page
02:15
How to Tag a Lead For an Automation
03:05
How to Add Custom Audience Automation Between ActiveCampaign and Facebook
05:08
+ Quick and Easy Builder for Landing Pages
3 lectures 16:01
Thrive Themes Overview
05:26
Using Thrive To Build A Landing Page
08:06
A Long Landing Page Example
02:29
+ Connecting All Your Software & Campaigns
4 lectures 17:24
Introduction to Zapier and How to Create a Zap
07:16
Zapier website
00:00
Creating a Zap For a New Lead
05:37
Copying and Adjusting a Zap
04:31
+ Advanced Techniques For Facebook
5 lectures 14:08
Setting up Custom Audiences
03:47
How to Duplicate Facebook Ads
02:46
How to Save a Facebook Audience
02:12
Using URL Building To Track Campaign Sources
02:05
How to Layer Interests
03:18
+ Example Campaigns & Techniques
2 lectures 21:52
Waterfall Technique
01:42
Example Spa Campaign
20:10