Local Business Growth Through Digital Marketing
4.4 (53 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,443 students enrolled

Local Business Growth Through Digital Marketing

What You Absolutely Need to Know To Survive As A Business
4.4 (53 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,443 students enrolled
Created by Jeff Kohler
Last updated 6/2018
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • 5 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Reliably be able to bring in new leads and customers
  • Have the need of bringing in new customers or prospects to your business

Digital marketing is a necessity for any business in today's market! What is digital marketing you may ask? Well, in this course I cover how we are able to generate hundreds of leads on demand for our clients using Facebook, Instagram & YouTube. Mailers are so-so, flyers can work, and other traditional advertising can bring mediocre results at a high cost. Through my experience running hundreds of campaigns for clients, I've found social media marketing to by far bring the best return on the investment. 

But why is that?

It's pretty simple: People are drawn to social media. They're on it all the time. You may wonder, "Is my target audience using Facebook, Instagram and YouTube?" Do they breathe air?!!

So here's the deal, you can either take this amazingly packed course with actual results from our campaigns to learn how to do this, or let your competition figure it out and steal your customers. Right now we find that most businesses don't know how to do this. In fact, most marketers coming from top marketing schools don't know how to do this. That's because changes are happening so rapidly. We've only had Facebook ad as an option for the last few years, and it's been the leader in generating millions of dollars of sales and new customer leads.

Here are the main things you'll learn in this course:

  1. How to create an ad that converts (most people miss the mark on their ad and the rest doesn't matter without a great ad)

  2. Facebook ad creation (everything you need to know plus more you never even knew existed)

  3. Instagram ad creation 

  4. YouTube ad creation (how to work on Google's platform)

  5. How to automate your campaigns (saving hours of your time)

  6. How to build landing pages quickly and without really expensive software

  7. Specialty software that will help you optimize better than the professionals

Just to be clear. I'm not teaching how to build simple text and image ads. You need to be using videos in your ads! Of course if you need it, my company Marketing Videos Club is here to help. We assist and coach our clients in filming their own videos and we take care of the rest (editing, color correction, graphical animations, music, etc.).

This course will be FREE for a limited time! I've personally spent tens of thousands of dollars learning these techniques from professionals as well as the last several years actually building campaigns for clients. The information is both credible and valuable!

Don't let your competition figure this out first! Jump in and start building your first campaign and see the amazing success you can have!

Who this course is for:
  • Business owners, marketing managers, digital marketers, social media managers
Course content
Expand all 41 lectures 04:24:06
+ Introduction
2 lectures 10:43
Resources & References For This Course

If you mess this part up the rest of this course really won't matter. No pressure! I'm going to help you NOT make the typical mistakes people make. Follow my tips and you'll be able to create an awesome ad that will get clicks!

Preview 10:21
+ Facebook Ads
10 lectures 01:08:16
First Understand Facebook's Ad Policies
Setup a Business Manager Account With Facebook
Business Manager URL
Campaigns, Ad Sets, and Ads Explained
Types of Facebook Campaigns
Facebook Ads Explained
Facebook Campaign Runthroughs
Targeting Your Audience on Facebook
Placement, Budgets & Schedules
How to Add Video Captions to a Facebook Ad
+ Instagram Advertising
1 lecture 05:17
Creating an Instagram Ad
+ Youtube Advertising
6 lectures 40:49
Getting Started with Google, Youtube & Adwords
Google Links
Walking Through Google AdWords Interface
Building Your First YouTube Ad Campaign
YouTube Advanced Analytics and Tracking
YouTube Tag Manager
+ Email and Marketing Automation
7 lectures 01:05:06
ActiveCampaign Introduction & Overview
How To Build An Email in ActiveCampaign
How To Build Marketing Automations Using ActiveCampaign
How To Setup A Form
Adding a Custom Form to a Thrive Landing Page
How to Tag a Lead For an Automation
How to Add Custom Audience Automation Between ActiveCampaign and Facebook
+ Quick and Easy Builder for Landing Pages
3 lectures 16:01
Thrive Themes Overview
Using Thrive To Build A Landing Page
A Long Landing Page Example
+ Connecting All Your Software & Campaigns
4 lectures 17:24
Introduction to Zapier and How to Create a Zap
Zapier website
Creating a Zap For a New Lead
Copying and Adjusting a Zap
+ Advanced Techniques For Facebook
5 lectures 14:08
Setting up Custom Audiences
How to Duplicate Facebook Ads
How to Save a Facebook Audience
Using URL Building To Track Campaign Sources
How to Layer Interests
+ Example Campaigns & Techniques
2 lectures 21:52
Waterfall Technique
Example Spa Campaign