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30-Day Money-Back Guarantee
Marketing Digital Marketing Facebook Marketing

Local Business Growth Through Digital Marketing

What You Absolutely Need to Know To Survive As A Business
Rating: 4.1 out of 54.1 (52 ratings)
4,456 students
Created by Jeff Kohler
Last updated 6/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Reliably be able to bring in new leads and customers

Requirements

  • Have the need of bringing in new customers or prospects to your business

Description

Digital marketing is a necessity for any business in today's market! What is digital marketing you may ask? Well, in this course I cover how we are able to generate hundreds of leads on demand for our clients using Facebook, Instagram & YouTube. Mailers are so-so, flyers can work, and other traditional advertising can bring mediocre results at a high cost. Through my experience running hundreds of campaigns for clients, I've found social media marketing to by far bring the best return on the investment. 

But why is that?

It's pretty simple: People are drawn to social media. They're on it all the time. You may wonder, "Is my target audience using Facebook, Instagram and YouTube?" Do they breathe air?!!

So here's the deal, you can either take this amazingly packed course with actual results from our campaigns to learn how to do this, or let your competition figure it out and steal your customers. Right now we find that most businesses don't know how to do this. In fact, most marketers coming from top marketing schools don't know how to do this. That's because changes are happening so rapidly. We've only had Facebook ad as an option for the last few years, and it's been the leader in generating millions of dollars of sales and new customer leads.

Here are the main things you'll learn in this course:

  1. How to create an ad that converts (most people miss the mark on their ad and the rest doesn't matter without a great ad)

  2. Facebook ad creation (everything you need to know plus more you never even knew existed)

  3. Instagram ad creation 

  4. YouTube ad creation (how to work on Google's platform)

  5. How to automate your campaigns (saving hours of your time)

  6. How to build landing pages quickly and without really expensive software

  7. Specialty software that will help you optimize better than the professionals

Just to be clear. I'm not teaching how to build simple text and image ads. You need to be using videos in your ads! Of course if you need it, my company Marketing Videos Club is here to help. We assist and coach our clients in filming their own videos and we take care of the rest (editing, color correction, graphical animations, music, etc.).

This course will be FREE for a limited time! I've personally spent tens of thousands of dollars learning these techniques from professionals as well as the last several years actually building campaigns for clients. The information is both credible and valuable!

Don't let your competition figure this out first! Jump in and start building your first campaign and see the amazing success you can have!


Who this course is for:

  • Business owners, marketing managers, digital marketers, social media managers

Course content

10 sections • 41 lectures • 4h 24m total length

  • Resources & References For This Course
    00:22
  • Preview10:21

  • First Understand Facebook's Ad Policies
    01:05
  • Setup a Business Manager Account With Facebook
    08:29
  • Business Manager URL
    00:00
  • Campaigns, Ad Sets, and Ads Explained
    05:45
  • Types of Facebook Campaigns
    07:03
  • Facebook Ads Explained
    09:39
  • Facebook Campaign Runthroughs
    11:26
  • Targeting Your Audience on Facebook
    08:09
  • Placement, Budgets & Schedules
    06:25
  • How to Add Video Captions to a Facebook Ad
    10:15

  • Creating an Instagram Ad
    05:17

  • Getting Started with Google, Youtube & Adwords
    04:45
  • Google Links
    00:01
  • Walking Through Google AdWords Interface
    06:40
  • Building Your First YouTube Ad Campaign
    17:04
  • YouTube Advanced Analytics and Tracking
    12:19
  • YouTube Tag Manager
    00:00

  • ActiveCampaign Introduction & Overview
    08:17
  • How To Build An Email in ActiveCampaign
    14:00
  • How To Build Marketing Automations Using ActiveCampaign
    18:11
  • How To Setup A Form
    14:10
  • Adding a Custom Form to a Thrive Landing Page
    02:15
  • How to Tag a Lead For an Automation
    03:05
  • How to Add Custom Audience Automation Between ActiveCampaign and Facebook
    05:08

  • Thrive Themes Overview
    05:26
  • Using Thrive To Build A Landing Page
    08:06
  • A Long Landing Page Example
    02:29

  • ConnectIO: ConnectExplore
    04:29

  • Introduction to Zapier and How to Create a Zap
    07:16
  • Zapier website
    00:00
  • Creating a Zap For a New Lead
    05:37
  • Copying and Adjusting a Zap
    04:31

  • Setting up Custom Audiences
    03:47
  • How to Duplicate Facebook Ads
    02:46
  • How to Save a Facebook Audience
    02:12
  • Using URL Building To Track Campaign Sources
    02:05
  • How to Layer Interests
    03:18

  • Waterfall Technique
    01:42
  • Example Spa Campaign
    20:10

Instructor

Jeff Kohler
Video Marketer
Jeff Kohler
  • 4.2 Instructor Rating
  • 77 Reviews
  • 5,147 Students
  • 2 Courses

Jeff owns and manages Marketing Videos Club a video team that empowers clients across the nation to do the filming while his team takes care of the post production (editing, color correction, graphic design, animation...etc). He's a bit different than your typical video guy. Instead of focusing on expensive high end cameras he teaches business owners to use what they have or buy a basic kit to get rockin' & rollin' on making videos.

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