Lit Up Brand: Personal & Business Branding Masterclass

I am Lisa Elliot-Rosas, who founded eM Productions in 2001: a top Showroom that represented and grew some of the top fashion brands from Zadig & Voltaire, Iro, Mara Hoffman, Cotton Citizen, Heidi Merrick and more.

I began Lit Up Brand: my consulting agency in 2018 and have wrote business plans and created strategies and mindsets for Entrepreneurs in a multitude of industries.

With 25 plus years of industry experience I am here to help companies grow with a clear strategy and mindset to bring true growth and success.

Module 1: What Lights You Up?

- Lisa shares her personal story of what led her to start Lit Up Brand

- Discusses the importance of passion and purpose in building a successful brand

- Encourages viewers to reflect on what excites and motivates them

- Provides examples of how passion translates into compelling brand stories- Talks about how a strong "why" inspires team members and customers

- Provides a framework for articulating the brand's reason for existence

- Importance of being the best in what you do, authentic lifestyle, what feeling you evoke and service is key

- Assigns worksheet: "Discovering Your Passion"

Module 2: Defining Your Mission

- Explains what a mission statement is and why it matters

- Walks through the key components of an effective mission statement

- Shares examples of inspiring mission statements from well-known brands

- Provides tips for crafting a clear, concise and motivating mission

- Assigns worksheet: "Crafting Your Mission Statement"

Module 3: Setting Meaningful Goals

- Discusses the importance of setting both short-term and long-term goals

- Explains the SMART goal framework (Specific, Measurable, Attainable, Relevant, Time-bound)

- Provides examples of well-constructed goals for fashion (and any category) brand

- Shares tips for goal-setting sessions with key stakeholders

- Assigns worksheet: "Setting SMART Goals for Your Brand"

Module 4: Finding Your Unique Voice

- Defines what "brand voice" means and why consistency matters

- Shares examples of distinct brand voices from different industries

- Provides tips for identifying your brand's personality attributes

- Explains how to infuse brand voice into all communications

- Assigns worksheet: "Discovering Your Brand Voice"

Module 5: Identifying Core Values

- Discusses the role of values in shaping company culture and decisions

- Shares examples of core values from admired brands

- Walks through a process for identifying the brand's guiding principles

- Emphasizes the importance of authenticity and alignment

- Assigns worksheet: "Articulating Your Brand's Core Values"

Module 6: Defining your Strengths and Weaknesses

- Talks about the power of self-awareness for brand leaders

- Provides a framework for assessing personal and brand strengths/weaknesses

- Shares strategies for leveraging strengths and improving upon weaknesses

- Discusses common mindset traps and how to reframe limiting beliefs

- Shares personal mantras and mindset tips for resilience as an entrepreneur

- Assigns worksheet: "Brand Leader Self-Assessment & Mindset Strategies"

Module 7: Key Mindset Tools
- Introduction to the importance of mindset in brand building
- Overview of key mindset tools for success
- Deep dive into each mindset tool, providing examples and practical applications
- Emphasizes the interconnectedness of mindset tools and their cumulative impact
- Encourages viewers to identify areas for personal mindset development
- Provides resources and strategies for cultivating a strong, resilient mindset
- Assigns worksheet: "Developing Your Brand Builder's Mindset"

You will have a complete plan for your brand after completing all the modules. You are on your way to bringing your gift to others!