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LinkedIn Training
Created byLeslie Hughes
Last updated 6/2012
English

Course content

1 section6 lectures1h 12m total length
  • LinkedIn Intro (Video): What's included in the training program. 19:17

    This 5 minute video provides you with an introduction as to what's included in this comprehensive LinkedIn training program.

    Included is a FREE tip - how to send bulk messages in LinkedIn.

    Module #1

    • What is LinkedIn?
    • Why do professionals use it?
    • Ways you can use it.
    • Personal Profile: 
    • Getting to 100% complete profile
    • Setting up your account
    • Search Engine Optimization tips
    • Taking your profile to the next level
    • Translating your profile into another language
    • A look at the LinkedIn iPhone app

    LinkedIn Module #2

    • Customizing and enhancing your profile
    • Getting a personal profile URL 
    • What NOT to publish on LinkedIn
    • Sharing updates (what to publish)
    • How to turn a cold call into a warm introduction via your connections
    • Giving and receiving recommendations
    • Why you should join relevant groups

    LinkedIn Module #3

    • Ask/Answer questions
    • Adding Events
    • Conduct Company Searches
    • Company Statistics
    • LinkedIn Today
    • Signals
    • Additional applications: skills, Slideshare, reading list and more!

    LinkedIn Module #4

    • Company pages - featuring YOUR company
    • Tips and tricks to optimize your company presence
    • Adding Products & Services

  • LinkedIn Checklist

    This downloadable PDF is a checklist to help you walk through the process of setting up your LinkedIn account.

  • LinkedIn Module #1: Beginner13:01

    This 12-minute beginner's "101" of LinkedIn features:

    • What is LinkedIn?
    • Why do professionals use it?
    • Ways you can use it.
    • Personal Profile: 
    • Getting to 100% complete profile
    • Setting up your account
    • Search Engine Optimization tips
    • A quick "tour" of LinkedIn
    • A quick overview of the iPhone app.

  • LinkedIn Module #2: Intermediate14:24

    This 14-minute module takes you through:

    • Customizing and enhancing your profile
    • Getting a personal profile URL 
    • What NOT to publish on LinkedIn
    • Sharing updates (what to publish)
    • How to turn a cold call into a warm introduction via your connections
    • Giving and receiving recommendations
    • Why you should join relevant groups
  • LinkedIn Module #3: Advanced15:39

    This 15-minute module includes:

    • Ask/Answer questions
    • Adding Events
    • Conduct Company Searches
    • Company Statistics
    • LinkedIn Today
    • Signals
    • Additional applications: skills, Slideshare, reading list and more!
  • LinkedIn #4: Setting Up Your Company 10:36

    This 11-minute video will walk you through:

    • Company pages - how to feature YOUR company
    • Tips and tricks to optimize your company presence
    • Adding Products & Services
    • Customizing to your audience
    • Audience views
    • Analytics & statistics
    • Job Posting
    • Company recommendations
    • Promote your company
    • Set up in another language

Description

Designed for anyone who is interested in taking their LinkedIn profile to new heights. 

From beginner through to expert, these four online modules are designed to give you everything you need to make a strong presence and help turn a cold call into a warm introduction.