Use LinkedIn to Rank #1 in Google

Use the power of LinkedIn to control Google Search Results

Created byTom Cassidy

Last updated 10/2012

English

English [Auto],

What you'll learn

By the end of this course you will know how to rank number 1 in google for your name
You will also know how to rank on the front page of google for any keywords you want to be associated with

Course content

5 sections • 18 lectures • 39m total length

Introduction1:34
Optimize your LinkedIn profile to rank #1 on Google, as explained through a 60-day approach that boosted visibility, with guidance on an older yet still applicable LinkedIn interface.

Profile Basics2:45
Edit and optimize your LinkedIn profile with a strong photo, headline, display name, and concise past work and education details to boost public visibility and Google search.
More on the Profile7:26
Optimise your Personal Brand
Further Profile Tips1:24
Reorder LinkedIn profile sections under the blue box to highlight your compelling summary, specialties, and publications, including books and a reading list from Amazon to distinguish your applications.

Keywords Part 11:57
Master using keywords to boost your LinkedIn profile, placing terms in the professional headline and throughout the profile, career design, dream career, advanced thinking, and career coach.
Keywords Part 21:41
Apply targeted keywords in your LinkedIn profile to boost visibility, redesign your profile environment, and showcase relevant past positions and freelance work to rank for career coach and related terms.
Keywords Part 31:45
Master how to rank #1 for a keyword on LinkedIn by selecting targeted terms like career coach, and optimize headlines and summaries to show up across 100+ matches.
Keywords Part 42:05
Improve your LinkedIn profile by optimizing keywords across sections like summary and experience, and highlight career design to boost visibility and Google ranking.

Recommendations Part 11:50
Unlock the power of LinkedIn recommendations, rooted in authenticity and traceability, and learn how they boost keyword relevance and help you reach full profile completeness with three endorsements.
Recommendations Part 21:25
Recommendations Part 31:21
Learn how LinkedIn recommendations influence hiring decisions by highlighting connections and multiple endorsements. Compare them to traditional letters you can trace.
Recommendations Part 41:53
Use LinkedIn recommendations to boost search results by including the phrase career coach, and ask for endorsements with specific keywords to improve visibility.
Recommendations Part 51:26
Master how to request LinkedIn recommendations and endorsements, personalize outreach with career design keywords, and build a strong endorsement network to improve Google ranking.

Growing Your Network Part 12:38
Learn how to start growing your LinkedIn network by searching for people, sending invitations, and initiating connections to expand your professional reach.
Growing Your Network Part 21:50
Leverage LinkedIn groups to grow your network quickly by joining active groups, exploring members and discussions, and inviting first level and second level connections.
Growing Your Network Part 31:57
Leverage LinkedIn groups to rapidly grow your network by joining active communities and exploring members, discussions, and job postings. Invite second-level connections to expand reach and build first-level connections.
Growing Your Network Part 42:13
Learn how to grow your network on LinkedIn by sending invites, using groups, and commenting on posts to connect efficiently.
Growing Your Network Part 52:22
Grow your LinkedIn network by inviting only likely-to-accept connections within the 3,000-invite limit, avoid spam, and join active groups to access company contacts.

Requirements

LinkedIn FREE account

Description

In December 2010 I was nowhere online. A google search for 'Tom Cassidy' would return me somewhere on the 50th page. 60 days later I was not only on the front page for my name, but also ranking number one on google for a whole bunch of other search terms.

This course is basically what I did.

What is LinkedIn?

LinkedIn, with over 175m users is the simplest platform to master if you want to be found online.

Facebook, Twitter, Pinterest and SEO are all great in their own way but they don't work anything like as quickly or effectively as LinkedIn.

With over 175m, predominantly professional, users as of August 2012, LinkedIn is a serious tool for increasing your online profile.

Whether you are looking to raise your profile for your next job, latest venture, or future entrepreneurial life, taking control over what happens when people google you, is pretty much the first thing you need to master.

Enjoy the course and spread the word. Let's keep this world moving by helping everyone who wants to help themselves.

All the best

Tom

email me on tomcassidy@mac.com or message me here on Udemy if you have any ideas, thought, suggestions or queries.

Tom's Collection of Udemy Courses

Who this course is for:

Anyone who wants to control what happens when people google them
People wanting to be associated with particular keywords
Anyone keen to bury any negative google results they might well have been unfortunately associated with
Anyone looking to become known as a thought leader in a particular domain

Use LinkedIn to Rank #1 in Google

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 2min

Optimising Your Profile3 lectures • 12min

Use Keywords to Raise Your Profile4 lectures • 7min

The Power of Recommendations5 lectures • 8min

Growing Your Network5 lectures • 11min

Requirements

Description

Who this course is for: