Digital Marketing on Linkedin
3.7 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
691 students enrolled

Digital Marketing on Linkedin

Any effective social media marketing plan must include a social networking platform customer acquisition strategy.
3.7 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
691 students enrolled
Created by Brian Dale
Last updated 2/2015
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • By the end of this course student(s) will have mastered Linkedin Marketing
  • Students will have a thorough understanding of all critical areas of Linkedin marketing
  • Students will be able to drive geo-targeted keyword traffic to their profiles and websites
  • Students will have the ability to download all course materail to their desktop, laptop or tablet device
Requirements
  • High speed Internet connection
Description

Updated for 2015:

Social media marketing is a must for the success of your products and services. Very few websites have the ability to so overwhelmingly increase business prestige as does Linkedin. Boasting more than 235 million members and a global reach of hundreds of millions more, this website can immediately enhance brand presence as well as profits.

Here are just a few benefits of taking this course;

  • Increase brand visibility with clients and customers
  • Immediate access to business partnerships and investors
  • Amplify social media brand messaging with eager buyers
  • Increase website traffic and build profits
  • Long-term, organic search indexing on Google, Yahoo and Bing
  • Immediate placement of your sales messaging above that of competitors
  • Increased profits and ROI

Niche marketing of your products and services on Linkedin can build long-term, geo-targeted website traffic with those most likely to take advantage of your offer(s). Join us for profit impacting, video tutorial training NOW!

Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Who this course is for:
  • Entrepreneurs and small business owners seeking to increase traffic to products and services
Course content
Expand all 31 lectures 03:52:21
+ Introductory Presentation
1 lecture 02:19
This lecture will give an overview of the Linkedin for Business Course.
Preview 02:19
+ Optimized Profile Setup
8 lectures 53:10
Setting up an optimized Linkedin profile for maximum marketing impact begins with 'effective sign' and mastering each critical area of the process. Learn how to signup from a SEO perspective.
Sign-up Effectively
08:47
In this video tutorial, learn how to establish immediate credibility with Linkedin members and businesses searching for your products and services.
Profile Setup Part 1
08:49
Thinking through the entire profile build process is critical for power marketing success on Linkedin. This video tutorial challenges students to think 'one-step' ahead of competitors.
Profile Setup Part 2
04:23
Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
Writing Summaries Part 1
06:26
Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
Writing Summaries Part 2
05:16
Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members. 
Preview 04:47
Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members. 
Enhancing Summary Sections Part 2
08:44
In this video tutorial, we review the profile before moving forward with building 'direct calls to action' sales modules.
Section Review
05:58
+ Sales Direct Calls
9 lectures 01:02:41
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Video Promo Part 1
07:33
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Video Promo Part 2
08:00
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Preview 04:41
Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
Publications Part 1
08:22
Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
Publications Part 2
05:40

This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.

Skills & Expertise Part 1
08:38
This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.
Skills & Expertise Part 2
06:41
Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
Settings Part 1
06:44
Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
Settings Part 2
06:22
+ Groups
7 lectures 01:00:07
Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
Competitive Overview Part 1
09:29
Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
Competitive Overview Part 2
05:26
Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
Creating Group Part 1
11:36
Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
Creating Group Part 2
02:48
We teach a concept of 'doubling-down' on your sales messaging while creating and publishing a direct sales messaging on the new Linkedin Group.
Preview 10:25

Don't stop with just one group, create another using keyword focused strategies. In this lecture, we quickly create another group to drive traffic results.

Create Another Group
10:01
We review our work thus far in this video tutorial lecture.
Profile Review
10:22
+ Blogging on LinkedIn
2 lectures 20:28

In this lecture, we give a brief overview of the new blogging feature on LinkedIn.

Pulse Overview
08:27

In this lecture, we demonstrate how to publish your first blog post on LinkedIn.

Posting Content and Links
12:01
+ Closing Lecture
1 lecture 03:36
This final lecture give tip, hints and tricks to maximize your overall Linkedin Marketing Presence.
Final Linkedin Lecture
03:36
+ Course Extra - LinkedInfluence
3 lectures 18:02
Using Linkedin for Business is critical to achieving your online marketing goals. Watch this short introduction before taking the course to discover how truly powerful this online, social networking platform is.
LinkedInfluence
08:58
Venture Capitalist Guy Kwaloski shares thought on the Power of Linkedin.
Linkedin by Guy Kwaloski
12 pages

Competitive research is conducted both on the Google Keyword Tool as well as using the search bar @ Linkedin.com. We give you quick ways to research competitors in this video tutorial lecture.

Competitive Research
09:04