What you'll learn

By the end of this course student(s) will have mastered Linkedin Marketing
Students will have a thorough understanding of all critical areas of Linkedin marketing
Students will be able to drive geo-targeted keyword traffic to their profiles and websites
Students will have the ability to download all course materail to their desktop, laptop or tablet device

Course content

7 sections • 31 lectures • 3h 40m total length

Opening Lecture2:19
This lecture will give an overview of the Linkedin for Business Course.

Sign-up Effectively8:47
Setting up an optimized Linkedin profile for maximum marketing impact begins with 'effective sign' and mastering each critical area of the process. Learn how to signup from a SEO perspective.
Profile Setup Part 18:49
In this video tutorial, learn how to establish immediate credibility with Linkedin members and businesses searching for your products and services.
Profile Setup Part 24:23
Thinking through the entire profile build process is critical for power marketing success on Linkedin. This video tutorial challenges students to think 'one-step' ahead of competitors.
Writing Summaries Part 16:26
Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
Writing Summaries Part 25:16
Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
Enhancing Summary Sections Part 14:47
Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members.
Enhancing Summary Sections Part 28:44
Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members.
Section Review5:58
In this video tutorial, we review the profile before moving forward with building 'direct calls to action' sales modules.

Video Promo Part 17:33
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Video Promo Part 28:00
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Video Promo Part 34:41
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Publications Part 18:22
Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
Publications Part 25:40
Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
Skills & Expertise Part 18:38

This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.
Skills & Expertise Part 26:41
This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.
Settings Part 16:44
Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
Settings Part 26:22
Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.

Competitive Overview Part 19:29
Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
Competitive Overview Part 25:26
Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
Creating Group Part 111:36
Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
Creating Group Part 22:48
Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
Sales Messaging10:25
We teach a concept of 'doubling-down' on your sales messaging while creating and publishing a direct sales messaging on the new Linkedin Group.
Create Another Group10:01
Don't stop with just one group, create another using keyword focused strategies. In this lecture, we quickly create another group to drive traffic results.
Profile Review10:22
We review our work thus far in this video tutorial lecture.

LinkedInfluence8:58
Using Linkedin for Business is critical to achieving your online marketing goals. Watch this short introduction before taking the course to discover how truly powerful this online, social networking platform is.
Linkedin by Guy Kwaloski12:00
Venture Capitalist Guy Kwaloski shares thought on the Power of Linkedin.
Competitive Research9:04
Competitive research is conducted both on the Google Keyword Tool as well as using the search bar @ Linkedin.com. We give you quick ways to research competitors in this video tutorial lecture.

Requirements

High speed Internet connection

Description

Updated for 2015:

Social media marketing is a must for the success of your products and services. Very few websites have the ability to so overwhelmingly increase business prestige as does Linkedin. Boasting more than 235 million members and a global reach of hundreds of millions more, this website can immediately enhance brand presence as well as profits.

Here are just a few benefits of taking this course;

Increase brand visibility with clients and customers
Immediate access to business partnerships and investors
Amplify social media brand messaging with eager buyers
Increase website traffic and build profits
Long-term, organic search indexing on Google, Yahoo and Bing
Immediate placement of your sales messaging above that of competitors
Increased profits and ROI

Niche marketing of your products and services on Linkedin can build long-term, geo-targeted website traffic with those most likely to take advantage of your offer(s). Join us for profit impacting, video tutorial training NOW!

Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Who this course is for:

Entrepreneurs and small business owners seeking to increase traffic to products and services

What you'll learn

Explore related topics

Course content

Introductory Presentation1 lecture • 2min

Optimized Profile Setup8 lectures • 53min

Sales Direct Calls9 lectures • 1hr 3min

Groups7 lectures • 1hr

Blogging on LinkedIn2 lectures • 20min

Closing Lecture1 lecture • 4min

Course Extra - LinkedInfluence3 lectures • 30min

Requirements

Description

Who this course is for: