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LinkedIn Marketing & LinkedIn Lead Generation with Dekker
Rating: 4.6 out of 5(145 ratings)
16,641 students

LinkedIn Marketing & LinkedIn Lead Generation with Dekker

Social Media Marketing Using LinkedIn | Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA, Fortune 100 XP
Created byDekker the Marketer, Jyra Galosmo
Last updated 10/2025
English
English [Auto],

What you'll learn

  • LinkedIn
  • LinkedIn Marketing
  • LinkedIn Lead Generation
  • LinkedIn Ads
  • LinkedIn Advertising

Course content

2 sections • 35 lectures • 4h 18m total length

  • Introduction11:48

    Explore bottom-of-funnel lead generation on LinkedIn, including message and conversation ads, Sales Navigator outreach, and image, video, and text ads, with a focus on converting hot leads.

  • Introduction
  • Message Ads12:54

    Note that message and conversation ads are no longer available in the European Union.

  • Message Ads
  • Message Ads Tutorial12:31
  • Conversation Ads7:32
  • Conversation Ads
  • Conversation Ads Tutorial7:51
  • LinkedIn Sales Navigator & Outreach16:00
  • LinkedIn Sales Navigator & Outreach
  • Image Ads 117:04

    Master bottom of funnel image ads on LinkedIn by using strong offers, clear visuals, and compelling copy to drive leads. Compare single image and carousel formats, incentives, and native forms.

  • Image Ads 1
  • Image Ads 24:52
  • Images Ads 35:09
  • Image Ads
  • Image Ads Tutorial4:24
  • Video Ads5:46

    Learn bottom-of-funnel video ads for lead generation on LinkedIn, using in-ad lead forms, video within the ad, tight targeting, social proof, and short captioned demos.

  • Video Ads
  • Video Ads Tutorial4:01
  • Text Ads4:14
  • Text Ads
  • Other19:51

    Master bottom-funnel LinkedIn advertising by refining audience uploads and retargeting, and by testing targeting, creative, and offers to boost conversions. Audit demographics and bidding factors to optimize performance.

  • Other
  • Targeting Options in 20229:39
  • Matched Audiences4:32

    Learn to build LinkedIn advertising audiences by uploading contact or company lists with seniority and function filters, plus lookalikes, then apply retargeting across company pages, events, forms, video, and websites.

  • Part 1 Slides0:01

Requirements

  • You should have some experience in marketing, sales, or business development

Description

Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!

I've been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.

The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example,  I'll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.

After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a  LinkedIn customer-acquisition plan.

I'll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.

The major sections of this LinkedIn marketing course are:

  • BOFU (Bottom of Funnel): generating short-term revenue

  • MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU

  • TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation

I'll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I'll give you tutorials, strategies, and tactics to pull everything together.

This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.

This course is for people in B2B marketing and potentially those in outbound sales and business development.

Let’s get started!


Key Marketing Topics:


  • LinkedIn Marketing

  • LinkedIn Lead Generation

  • LinkedIn Advertising (LinkedIn Ads)

  • Social Media Marketing

  • LinkedIn Advertising Course

  • B2B Advertising

  • B2B Marketing

Who this course is for:

  • Marketing Consultants
  • Marketing Manager
  • Social Media Managers
  • Social Media Marketing Managers
  • Marketing Agencies
  • Advertising Managers
  • Advertising Consultants
  • Marketing Managers

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