LinkedIn Marketing & LinkedIn Lead Generation with Dekker

Name: LinkedIn Marketing & LinkedIn Lead Generation with Dekker
Rating: 4.6 (145 reviews)

Social Media Marketing Using LinkedIn | Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA, Fortune 100 XP

Created byDekker the Marketer, Jyra Galosmo

Last updated 10/2025

English

English [Auto],

What you'll learn

LinkedIn
LinkedIn Marketing
LinkedIn Lead Generation
LinkedIn Ads
LinkedIn Advertising

Course content

2 sections • 35 lectures • 4h 18m total length

Introduction11:48
Explore bottom-of-funnel lead generation on LinkedIn, including message and conversation ads, Sales Navigator outreach, and image, video, and text ads, with a focus on converting hot leads.
Introduction
Message Ads12:54
Note that message and conversation ads are no longer available in the European Union.
Message Ads
Message Ads Tutorial12:31
Create a LinkedIn message ads lead-gen campaign, target product marketing managers in US and UK, exclude HR and sales, and use lead capture forms.
Conversation Ads7:32
Conversation ads on LinkedIn let multiple calls to action and image embeds, giving prospects agency and a choose-your-adventure experience, with case studies showing strong ROI from targeted offers.
Conversation Ads
Conversation Ads Tutorial7:51
LinkedIn Sales Navigator & Outreach16:00
Learn to build targeted account lists with LinkedIn Sales Navigator and execute a three-step outreach—list building, automations, and personalized outreach—for account-based marketing success.
LinkedIn Sales Navigator & Outreach
Image Ads 117:04
Master bottom of funnel image ads on LinkedIn by using strong offers, clear visuals, and compelling copy to drive leads. Compare single image and carousel formats, incentives, and native forms.
Image Ads 1
Image Ads 24:52
Separate use cases into targeted ads to strengthen product positioning with clear benefits, and use per-use-case ads or micro stories for complex products.
Images Ads 35:09
learn how image ads avoid conflating product positioning with advertisement positioning, using concrete use cases and precise promises—speed, personalization, localization, and LinkedIn lead capture to boost conversions.
Image Ads
Image Ads Tutorial4:24
Video Ads5:46
Learn bottom-of-funnel video ads for lead generation on LinkedIn, using in-ad lead forms, video within the ad, tight targeting, social proof, and short captioned demos.
Video Ads
Video Ads Tutorial4:01
Learn to create LinkedIn video ads by selecting the video ad format, uploading the video, adding a headline and call to action, and using subtitles to address mute viewers.
Text Ads4:14
Discover bottom-of-funnel LinkedIn text ads with strong calls to action and focused landing pages. Optimize for website conversions, set low bids, and track results with the LinkedIn insight tag.
Text Ads
Other19:51
Master bottom-funnel LinkedIn advertising by refining audience uploads and retargeting, and by testing targeting, creative, and offers to boost conversions. Audit demographics and bidding factors to optimize performance.
Other
Targeting Options in 20229:39
Matched Audiences4:32
Learn to build LinkedIn advertising audiences by uploading contact or company lists with seniority and function filters, plus lookalikes, then apply retargeting across company pages, events, forms, video, and websites.
Part 1 Slides0:01

Introduction - A5:21
Explore top and middle funnel LinkedIn campaigns, focusing on awareness and consideration objectives, retargeting strategies, and the opportunity to reach out of market B2B buyers.
Introduction - A
Introduction - B12:04
Learn how to allocate LinkedIn advertising budgets across top, middle, and bottom funnel stages, balance awareness and demand, and optimize for reach, clicks, and video views to drive scalable growth.
Introduction - B
Introduction - C4:27
Brand Unaware - A9:58
Learn brand awareness strategies for the top of the funnel, focusing on brand marketing over product marketing, using video, organic posts, boosting, and cross-channel tactics to maximize recall.
Engagement Boost [Tutorial]5:19
Learn to create awareness on LinkedIn by posting a video with hashtags, maximize reach through organic and paid boosts, and optimize with engagement campaigns, budgets, and calls to action.
Video Views & Brand Awareness Boost [Tutorial]3:56
learn to create LinkedIn campaigns with engagement, video views, and brand awareness objectives, set budgets and manual bidding, test CPM, and manage reach to avoid overexposure.
Brand Unaware - B18:36
Problem Unaware4:08
Learn how to target problem-unaware audiences by framing the problem as urgent, using social proof and compelling examples, before presenting a solution.
Category Unaware6:42
Learn to tee up your category as the solution by framing problems while educating customers. Leverage LinkedIn ads, webinars, events, and social proof to build category awareness and credibility.
Create an Event [Tutorial]4:16
learn to create a LinkedIn event from a company page, set online or external links, add registration, invite connections, and boost momentum with engagement ads and social proof.
Deleting an Event
Product Unaware7:02
Educate buyers with non-gated product content to raise awareness, embrace content over gating, and retarget with case studies that demonstrate tangible value in B2B marketing.
Other - 14:15
Other - 1
Other - 213:26
Strategize with layered LinkedIn targeting by combining matched audiences, lookalikes, retargeting, and native attributes while excluding customers to craft precise, multi-channel campaigns that nurture toward demos.
Other - 2
LinkedIn Ad Benchmarks1:07
Part 2 Slides
Multilogin10:07
Expand to multiple accounts and regions with multi login, an antidetect browser that hides identity and location, enabling ai automations, team collaboration, and scalable growth across ecommerce and marketing.
BONUS0:04

Requirements

You should have some experience in marketing, sales, or business development

Description

Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!

I've been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.

The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I'll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.

After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a LinkedIn customer-acquisition plan.

I'll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.

The major sections of this LinkedIn marketing course are:

BOFU (Bottom of Funnel): generating short-term revenue
MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation

I'll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I'll give you tutorials, strategies, and tactics to pull everything together.

This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.

This course is for people in B2B marketing and potentially those in outbound sales and business development.

Let’s get started!

Key Marketing Topics:

LinkedIn Marketing
LinkedIn Lead Generation
LinkedIn Advertising (LinkedIn Ads)
Social Media Marketing
LinkedIn Advertising Course
B2B Advertising
B2B Marketing

Who this course is for:

Marketing Consultants
Marketing Manager
Social Media Managers
Social Media Marketing Managers
Marketing Agencies
Advertising Managers
Advertising Consultants
Marketing Managers

LinkedIn Marketing & LinkedIn Lead Generation with Dekker

What you'll learn

Explore related topics

Course content

Part 1 - Bottom of Funnel LinkedIn Marketing17 lectures • 2hr 28min

Part 2 - Top & Middle of Funnel LinkedIn Marketing18 lectures • 1hr 51min

Requirements

Description

Who this course is for: