LinkedIn Advanced. Lead Generation Strategies For B2B Sales

In this lesson we will review how to use the LinkedIn Sales Navigator search tool for prospecting for high quality B2B leads and find what could be your ideal clients. We will talk about the different filters that LinkedIn offers us in Sales Navigator to be able to run a better lead generation campaign. Some of the filters that you can find in Sales Navigator are:

• Company size by number of employees.

• Zip code.

And more filters that can help you when prospecting for high-quality leads. And of course how to save the b2b lead searches on LinkedIn premium.

Since you probably are a LinkedIn advanced user it is very likely that you know how to search for companies with Linkedin Sales Navigator. But just in case you don’t we will review in this lesson on how to find companies that could be your ideal clients.

We will take a look at the filters that the advanced search offers you when searching for accounts in Sales Navigator. Some of this filters are:

• Department headcount or number of employees in the department.

• Company headcount.

• Number of followers.

• Annual revenue

  
  

And more filters that will help you find your ideal companies to pursue as clients. This is a great tool for B2B sales prospecting, so that you can forget about cold calling and other old lead generation methods.

Sending connection requests on LinkedIn is one of the most important steps in your LinkedIn marketing and lead generation campaign.

If you fail in this step, if you do not send the right message, your lead generation campaign can end up being a disaster and a huge waste of time and opportunities. This is why we will dedicate this lesson to understand the connection requests process, but also I will show you how to send dozens of LinkedIn connection requests in just a few minutes.

This first cold email is the first step to build rapport with your leads, it is an essential piece of the B2B marketing puzzle. Do it right, and your chances of increasing your sales will bost. Do it wrong and… well, you know what will happen.

Did you know that LinkedIn free account has one inbox, and LinkedIn premium account, or sales navigator account has another inbox for your the messages that you exchange on LinkedIn?

WHAAAATTT?????

Yes, I know, it is difficult to understand because it makes absolutely no sense. So, when you send messages to your ideal leads through LinkedIn you have them in the inbox on LinkedIn. But when you sign up for the Sales Navigator premium account and send a message through sales navigator, that message goes to another inbox, a different one, not the one you have always used with your free account.

So if you do prospecting on LinkedIn Sales Navigator, and send the connection requests through there, and then start a business development strategy with your leads and an exchange of messages with your ideal leads on Sales Navigator, those messages will be in another inbox.

In this lesson I will tell you which of the two LinkedIn inboxes you should use and why.

In this lesson we will cover how to start building rapport with your leads since the moment that they accept your connection request. Because B2B business development has to start as soon as possible.

Sending a “thank you for connecting message” is one of the most important parts of this LinkedIn marketing lead generation and business development strategy. It will help you tremendously to build rapport and gain the trust of your ideal leads.

The “thank you for connecting” on Linkedin message, becomes then essential for your B2B marketing campaign. When you do this your cold emails start moving from cold emails to warm emails.

To finish with this section and with this LinkedIn marketing lead generation and business development for B2B Sales strategy we will talk about how to implement and create a cold emails campaign on LinkedIn to build rapport and gain the trust of your B2B Leads.

This piece of the strategy requires consistency and discipline but it will deliver excellent results for your company. This is ideal for business development for startups and tech companies, as well as coaches and entrepreneurs to be able to generate high-quality leads that are open to talk to you even if you cold call them.

You will also learn how to manually send dozens of messages on LinkedIn in just a matter of a few minutes using Linkclump (google extension that we talked about in one of the first lessons of this advanced LinkedIn course)

In this quick lesson we will take a look at what exactly is the 100 Dream Clients LinkedIn marketing and lead generation strategy for B2B sales...

Fine, if you push me all tell you. ;)

The LinkedIn 100 Dream Clients lead generation strategy is a B2B marketing and business development system to engage with super high-quality leads in a way that they get to really like you and see you as a smart and trust-worthy person before they even talk to you in person.

This strategy is ideal for business development for startups and tech companies and other businesses that do not require to sell dozens of clients every year, but that only need just a few very good clients that pay tons of money for your products or services.

Also, if you are a coach or a freelancer and you just want a few clients that pay you $5,000 or $10,000 a year, then this advanced LinkedIn marketing lead generation strategy can be the one for you.

If you are in an industry or you offer a service or a product where closing 5, 10 or 20 clients a year is far more than what you need, then prospecting for those leads becomes a more sophisticated task as you must make sure you find leads that need or can really benefit from what you are offering, but also, you need to make sure they can afford to pay for it without any hesitation.

In this lesson you will learn how to find your dream clients using LinkedIn Sales Navigator for prospecting.

Using the LinkedIn advanced search, and combining the search accounts and search leads we can prospect for super high-quality leads.

For this LinkedIn marketing lead generation strategy for B2B sales we will be searching for just a few dozens of companies and leads. Super high-quality leads that can mean thousands and thousands of dollars for your business.

When you implement this LinkedIn marketing and lead generation campaign for B2B sales you need to send your LinkedIn connections requests in a more personalized way.

The strategy that you will learn here is based on first creating awareness and building some rapport through a personal branding strategy so that your ideal leads feel some respect to you before you even try to connect with them. While other sales people just implement with them the LinkedIn marketing campaign that we saw in section one, which is great, you will be implementing with those leads a more sophisticated LinkedIn business development that will allow you to position yourself above your competitors.

With this B2B marketing you will be able to completely drop cold calling strategies and focused on using your personal brand as a tool to engage with your ideal clients so that they become attracted to you and want to work with you even before knowing what you sell.

The best way to avoid cold calling and generate high-quality leads is by implementing a B2B marketing campaign based on building rapport and engagement with a well planned LinkedIn business development strategy.

In this video you will learn the best techniques to build rapport in a way that will gain the trust of your leads and their respect even before you talk to them on the phone or get the desired meeting.

With this LinkedIn lead generation strategy you will be able to create true engagement with your ideal clients, so that when you ask for the meeting they are more than looking forward to meeting you.

LinkedIn marketing lead generation is without a doubt the best tool for B2B marketing a business development for startups and tech companies, as well as for coaches, and businesses with looking for high-end clients. But at some point taking the relationship and the lead generation campaign out of LinkedIn will help you run a more successful business development campaign.

In this lesson we will review some of the business development strategies that you can implement to take these relationships that you are building on LinkedIn to a live situation where you can meet the leads in person in non-salesy way and been able to build further rapport and trust while establishing credibility and positioning as an authority in your field.

In your are going to run a LinkedIn marketing campaign based on generating leads or sales through a massive LinkedIn cold email outreach, you will most definitely need to create LinkedIn message templates that you can use for your B2B marketing strategy on LinkedIn.

To be honest, I am not a big fan of this LinkedIn strategy, but to be fair, it can be effective when it comes to generating some leads and sales.

This lead generation campaign is not ideal for selling expensive services or products, but it can deliver some results and you can implement by using LinkedIn automation tools that will help you run this campaign.

But make no mistake, LinkedIn does not like this kind of lead generation campaign and in fact it is prohibited to run this cold email campaigns particularly when using LinkedIn automation tools.

Nonetheless, this is probably the most used LinkedIn marketing lead generation strategy, but not the one produces the best sales. It is the easiest though, and that is why is the most used.

If you have been using LinkedIn for a while it is very likely that you have received a few cold emails on through LinkedIn inbox trying to sell you something. Most of the time this cold emails are from salespeople or entrepreneurs that in humble opinion did not spend one minute learning how to send cold emails on LinkedIn to try to sell their product or service.

Most of those LinkedIn cold emails are long, and boring, and mostly talk about how great their company is.

As you well know, and as I make very clear on the LinkedIn Marketing course, I do not like this lead generation strategy. I love cold email lead generation, but when it is outside of LinkedIn, when we are talking about real emails. But on LinkedIn is not my favorite. Nonetheless, it can be very useful and effective if you do it right. And the key to doing it right, is without a doubt to write cold emails that convert. But cold emails templates for LinkedIn should not be like the ones you use for real cold email campaigns outside of LinkedIn.

So, if the templates are so important, how could I not included in this LinkedIn for businesses course a lesson about it. Therefore, in this lesson we are going to review a few ideas for LinkedIn cold email templates. Templates that you can download and use for your LinkedIn marketing campaign.

In this lesson of the advanced LinkedIn marketing and lead generation course you will learn how to implement the cold email campaign on LinkedIn. In other words, you will learn how to send hundreds of emails in an easy way, in just a few minutes.

There are two ways of doing this, one is manually and the other way is with LinkedIn automation tools.

In this video we are going to focus on how to send hundreds of LinkedIn messages manually.

You might wonder why would you want to do it manually when there are plenty of automation tools out there that will take care of this and do it for you. Well, there are two main reasons why you might decide to take this path:

• The first reason is because if you are sending thousands of cold emails on LinkedIn, you are already doing something that LinkedIn does not like, and they can block your account. If on top of it you add automation tools, which they don’t like either, then you are more likely to get your account blocked or even cancelled.

• The second reason, is because you might be a solopreneur or a salesperson who doesn’t have the budget to pay for the automation tools, so if that is the case I want to show you how you can implement this sales strategy with little investment.

If you chose this LinkedIn marketing strategy then chances are that you want to go all in and subscribe to some LinkedIn automation tools that take care for you of most of the hard work. Meaning, a software that sends the cold emails for you so that you do not have to spend time on it and you can focus on other business development or lead generation strategies.

There are many LinkedIn automation software out there, too many. But I wouldn't recommend all of them. In this lesson I will share with you what are my three suggestions to choose from in case you decide to subscribe to one of these services.

There are three that I would choose if I were to use them. They are:

• Dux-Soup: this is a great google chrome extension that you can use for visiting profiles of your leads, as well as sending connection requests and messages. It has a free option but of course like all of them the paid premium services is the one you will need to really be able to implement this lead generation strategy in you really want to get some B2B sales.

• Octopus: Another excellent google chrome extension. It has plenty of really cool features, but of course you will also need the premium services to maximize your cold email campaign.

• LinkedHelper: this software is cheap and offers you great features, it might be my favorite, except for the fact that you need to install a .exe program in your computer and then let it run. And I do not feel comfortable with that.

This part of the advanced LinkedIn marketing and lead generation course is probably my favorite, just because of its simplicity and the amazing results that you can get from it.

In this section you will learn two different ways to do email mining so that you can build an amazing database of super high-quality emails, of your most ideal kind of leads. Yes, I am talking about the real emails, so that you can then take this database and create a cold email campaign that increases your B2B sales like crazy!

In this LinkedIn course we will not cover cold email techniques as that would actually be a cold email course. But you will learn how to leverage LinkedIn for email mining.

And in this lesson you will discover an incredible tool that will allow you to do it for free, so that you can collect over 1,000 emails a year of your ideal leads. This is a great way for prospecting for B2B leads and building a database for B2B marketing and cold email campaigns.

This lesson is my favorite lesson of this LinkedIn for business course. What you will learn here will change your life, will change the way you do lead generation, business development, B2B marketing, will change the way you do B2B sales.

I will be honest, I was really doubting if I should share this secret or not, because what you can do with it is unbelievable. In this lesson you will discover a tool that will allow you to use LinkedIn for email mining in a way that you could never imagine. You will learn how to build a 5,000 email list or a 100,000 email list in just a few months with an automation tool that compares to no other. Just imagine what kind of cold email campaigns for lead generation can you do after that. Seriously, tell me how many B2B sales can you generate if you send 100,000 cold emails to your ideal leads? I don’t know how many sales, but probably thousands and thousands of dollars.

This is my best kept secret. And you will learn it in in this video. After this you will build a cold email database that will change your business.

This is the last lesson of this LinkedIn marketing course. But before you go I want to leave you with some ideas of what to do next so that you have a more clear path for implementing this LinkedIn lead generation campaign.

Here, I will share what are my suggestions for your next steps to implement. So that you can start generating great leads and b2b sales right away.