LinkedIn Marketing Hero - Growing Your Influence on LinkedIn
4.5 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
23 students enrolled

LinkedIn Marketing Hero - Growing Your Influence on LinkedIn

Learn to create a great LinkedIn profile, connect with the leaders in your industry and find fresh opportunities.
4.5 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
23 students enrolled
Last updated 11/2019
English
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Current price: $58.99 Original price: $84.99 Discount: 31% off
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This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Using LinkedIn for Marketing
  • Setting up a great LinkedIn Profile
  • Creating Powerful Connections With Important People
  • Establishing a Noticeable Public Presence on LinkedIn
Requirements
  • Basic knowledge of Internet
Description

LinkedIn is the 'social network' for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities.

In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results.

This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads.

Do look at the course table of contents to get an idea of what you'll learn.

Who this course is for:
  • Professionals
  • Business Owners
  • Job Seekers
Course content
Expand all 38 lectures 01:49:28
+ Chapter 2 : Building your linked profile
8 lectures 19:41
How to create your LinkedIn Profile
02:29
What to use in your LinkedIn Photos
02:49
Writing a great headline for your profile
02:55
Crafting your professional summary
03:06
Setup your custom LinkedIn profile URL
01:39
Getting recommendations on LinkedIn
02:55
Selecting the right background picture
01:41
Making it easier for people to reach out to you
02:07
+ Chapter 3 : Build Your LinkedIn Network
5 lectures 11:54
Crafting your professional story
01:59
Engaging & Connecting with leaders in your niche
02:22
Joining & communication in groups
02:27
Building connections by engaging on people's posts
01:28
Asking for introductions & leads
03:38
+ Chapter 4 : Crafting content on LinkedIn
6 lectures 15:36
Your LinkedIn Feed
03:11
What is LinkedIn Pulse?
02:52
Creating content on LinkedIn
02:01
Using videos to grow your personal brand?
02:17
How to craft content for LinkedIn Pulse
02:59
Writing effective and engaging articles
02:16
+ Chapter 5 : Marketing with Pages on LinkedIn
2 lectures 07:53
Setting up a LinkedIn Page
04:55
LinkedIn page posting strategy
02:58
+ Chapter 6 : LinkedIn Groups
5 lectures 12:11
How to set up a LinkedIn group?
02:44
How to grow your LinkedIn group?
02:31
How to manage your LinkedIn group?
02:07
Keeping your LinkedIn group active and engaging
02:27
How to get people to post in your group
02:22
+ Chapter 7 : Managing your contacts
4 lectures 11:11
Finding your ideal contacts on LinkedIn
03:13
Sending a good connect request
03:43
Downloading your LinkedIn contacts
02:19
How to find email addresses of your leads
01:56
+ Chapter 8 : Messaging Your Leads
3 lectures 12:00
Correctly reaching out to a contact through messages
04:27
How to schedule appointments through LinkedIn
03:05
Following up correctly
04:28