LinkedIn Masterclass: LinkedIn Marketing 101

Learn how to use LinkedIn Marketing for resume sharing, finding jobs, connecting with CxOs, & career hacking.
English
English
Fundamentals of LinkedIn and the scope it offers;
Understanding how LinkedIn’s Algorithm works;
What is an All-Star Profile on LinkedIn and why it’s important;
A step-by-step guide to building a well-rounded LinkedIn profile along with all the elements that go into making a stellar profile.
Finding the right people to connect with once you’ve narrowed down your purpose
Exploring Linkedin’s filtering options and sending connection requests based on filters like locations, language, industries, and mutual connections;
Identifying the type of content that you should create for and shareon your LinkedIn Profile;
How to choose between niche and general content topics;
Things to keep in mind while creating content around your experiences;
Best practices to follow while posting on LinkedIn;
The right time to post on LinkedIn for maximum reach;
How to use LinkedIn Analytics to track your performance and optimize your LinkedIn profile further

Requirements

  • A LinkedIn profile
  • Stable Internet Connection
  • Having a CV or resume to pull out data from would be beneficial
  • Inclination to build your personal brand on LinkedIn

Description

With 722 million members, LinkedIn is one of the most trusted social networking sites in the world.

The reason behind its popularity is the ease with which professionals from all fields can network with each other.

LinkedIn has become a pre-eminent online platform for business professionals all around the world today. It is the go-to avenue for people who are searching for jobs, companies that are hiring, and also for freelancers looking for projects worldwide.

This makes Linkedin an incredibly essential tool you should be using as leverage, to communicate your personal brand to the world and find the right opportunities to accelerate your career. In fact, if you’re thinking of getting started with personal branding, setting up a LinkedIn profile should be the first step on your list.

Irrespective of the brand, industry or job profile, a LinkedIn profile is a must simply because of the networking opportunities available on the platform. Utilizing all the features the platform has to offer is a sure-shot way of impressing potential employers and eventually getting hired.

Why use Linkedin?

Did you know that a whopping 87% of recruiters find LinkedIn to be the most effective when vetting candidates during the hiring process? LinkedIn helps accelerate the process of your job search because most hiring managers and recruiters are already using it

Having an active and well put together LinkedIn profile will significantly increase the chances of you being discovered by various companies looking to hire people based on skills and experience.

What is this masterclass about?

Our trainer Jeni Asher (Digital Marketing Specialist) will be taking you through the process of setting up a great LinkedIn profile. She will be covering several aspects of profile building that will guarantee success on Linkedin if followed correctly.

This free LinkedIn masterclass will be covering end to end LinkedIn Essentials like:

  • Fundamentals of LinkedIn and the scope it offers;

  • Understanding how Linkedin’s Algorithm works;

  • What is an All-Star Profile on Linkedin and why it’s important;

  • A step-by-step guide to building a well-rounded Linkedin profile along with all the elements that go into making a stellar profile.

  • Finding the right people to connect with once you’ve narrowed down your purpose

  • Exploring Linkedin’s filtering options and sending connection requests based on filters like locations, language, industries, and mutual connections;

  • Identifying the type of content that you should create for and share on your LinkedIn Profile;

  • How to choose between niche and general content topics;

  • Things to keep in mind while creating content around your experiences;

  • Best practices to follow while posting on Linkedin;

  • The right time to post on LinkedIn for maximum reach;

  • How to use LinkedIn Analytics to track your performance and optimize your LinkedIn profile further

You will also get:

  • Certification of Completion from the Indian Institute of Digital Education.

  • Fast and Friendly Support in the Q&A section

Who should watch this LinkedIn Marketing masterclass?

They say that the first impression is most often the last impression. Your Linkedin profile is the first thing hiring managers evaluate before shortlisting applicants for a job. So if you are someone who is looking for a job or freelance projects, this LinkedIn Masterclass is just for you. Applying some of the tips mentioned in the video will definitely help you create a Linkedin profile that stands out from the rest.

About the Trainer:

Jeni is a Digital Marketing Professional and Corporate communications expert. With a diverse academic background in subjects like Organisational Behaviour, International Marketing, and Entrepreneurship Management, her understanding of the current business world is cutting edge.

Her massive experience encompasses training 2000+ students and teachers in multiple fields of digital marketing. She has tremendous experience in grassroots digital marketing across multiple channels. Her array of experience ranges from working in communications, sales, and digital marketing across multiple companies.

  • Project Manager, Schbang

  • Has worked as a Digital Marketing Specialist, at IIDE

  • Has worked as a Cards Inbound Executive, at CitiBank

So all you need to do is watch the video, follow the steps mentioned in it, and by the end of it, you will have thoroughly optimized your Linkedin profile for success.

Who this course is for:

  • Students looking to learn about LinkedIn’s scope
  • Fresher's and recent graduates
  • Anyone looking for jobs
  • Freelancers looking for projects
  • B2B business owners
  • Startup Owners
  • Working Professionals
  • Anyone who wants to build a presence and following on LinkedIn

Course content

1 section6 lectures37m total length
  • Introduction to LinkedIn Marketing
    01:15
  • How to create an All-Star profile
    11:41
  • How to find your Target Audience
    11:13
  • How to create Successful Content for LinkedIn
    04:43
  • Best Practices for LinkedIn
    04:44
  • LinkedIn Analytics
    04:02

Instructor

Professional Digital Marketing Courses by Top Experts
Indian Institute of Digital Education - IIDE
  • 4.5 Instructor Rating
  • 1,535 Reviews
  • 46,319 Students
  • 4 Courses

IIDE is India's #1 Digital Education Institute offering Online, Offline, Live, Short-Term & PG Courses in Digital Marketing. Get future-ready today!

Indian Institute of Digital Education (IIDE) is India's first school created to support all digital activities of any business in today’s fast-growing online world.

Our courses have been designed in collaboration with industry experts, keeping in pace with latest concepts and skills of the digital world.

All the courses are structured to impart in-depth subject knowledge with prime focus on keeping subject matter interesting and easily understandable at the same time. Our courses make use of small topic-wise videos which make the information absorption easy.