Using LinkedIn as a Business Tool in 2020 & Beyond
4.5 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled

Using LinkedIn as a Business Tool in 2020 & Beyond

LinkedIn is not just a social media site, it's a powerful business tool, when used properly.
New
4.5 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled
Created by Teddy Burriss
Last updated 4/2020
English
English [Auto-generated]
Current price: Free Original price: $29.99 Discount: 100% off
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Discover the benefits of being focused on a target audience when using LinkedIn.
  • Introduced to the basics of writing a highly focused LinkedIn Profile.
  • Discover the basics of networking on LinkedIn.
  • Become familiar with social engagement using LinkedIn.
Requirements
  • You will need a LinkedIn Account
  • You will need to have some idea as to your goals for using LinkedIn as a business tool.
  • You will need to understand how to use a web browser.
Description

With more than 650 million people having created a LinkedIn Profile, there must be some value using LinkedIn. LinkedIn has become much more than a placeholder for a resume. Today LinkedIn is the world’s largest professional networking social media site.

In this course, we will show you the top 6 areas of LinkedIn, which when used properly can create opportunities for your business, or your career. We will help you understand the purpose of using each area.

We will also discuss the 4 key tasks (business processes) you need to perform in order to regularly get value from LinkedIn as a business tool. Understanding the best practices of these activities is how you create meaningful business value from your use of LinkedIn.

We will wrap up this course with three real-life examples of how other business professionals have successfully used LinkedIn as a business tool.


Who this course is for:
  • Business Professionals will get the greatest value from this course.
  • People in Career Transition will benefit from this course.
  • College Students will get value from this course.
Course content
Expand all 17 lectures 45:09
+ The Top 6 Areas of LinkedIn
8 lectures 17:16

In this lecture, I list out the 6 areas that we will discuss in greater detail further in the course.

Preview 02:08
LinkedIn Profile Best Practices
02:52
LinkedIn Network Best Practices
03:06
Building a Professional Reputation using LinkedIn.
02:17
LinkedIn Search Best Practices
01:17
LinkedIn Company Page Basics
02:04
LinkedIn Group basics
01:42
Summary Review of the Top 6 Areas of LinkedIn.
01:50
+ Review Basic Business Processes of Using LinkedIn as a business tool
4 lectures 12:59
LinkedIn Profile Business Process
03:45
LinkedIn Networking Business Process
03:08
LinkedIn Reputation Business Process
03:07
Prospecting using LinkedIn Business Process
02:59
+ Closing Remarks
2 lectures 05:24
Practice & Work the Process
03:07
Closing Remarks
02:17

A quick little quiz to see if I helped you.

Final Review
4 questions