LinkedIn Fundamentals - Is your profile the best it can be?
4.5 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,084 students enrolled

LinkedIn Fundamentals - Is your profile the best it can be?

Does your profile show your top skills? Is it up-to date? Does it tell the reader how you can help them?
4.5 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,084 students enrolled
Created by Diane Darling
Last updated 3/2020
English
English [Auto]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 39 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to set up a LinkedIn profile
  • What are the basic elements every profile should have
  • How other people read your profile
Requirements
  • LinkedIn account (free accounts are fine!)
Description

Get the foundations right in this clear & concise and to the point course.

No non-sense, no padding, just the basic facts that help you build your LinkedIn profile in the best possible way and in the least amount of time.

My LinkedIn membership number is 16,418 (out of 500 million members) ... I was an EARLY adopter of LinkedIn.

You'll learn:

  • How to write a compelling "About" section

  • How to pick the appropriate photo for your headshot

  • Ways to change the background image

  • Why and how to create a custom LinkedIn URL 

  • Recommendations - how to ask for them and why they are one of LinkedIn's most valuable assets

  • Ways to organize your "Experience" if you have multiple jobs at the same time

  • Tips to leverage "Volunteer" roles that will enhance your career and success

No matter where you are with your LinkedIn profile, this course will help you make sure you're getting the most you can from it.

Now dive in and I'll see you in the first lecture.

Happy connecting ... ~ Diane Darling

Who this course is for:
  • Professionals who are currently working and want to advance their career
  • College students entering the job market
  • Retired people who want to stay connected for volunteer work or former work colleagues
  • High school students getting ready for college
Course content
Expand all 14 lectures 38:33
+ Navigating the Udemy Platform
1 lecture 08:41

Welcome - I'm delighted you're here. Please take a few minutes to watch this video. It will show you how to make the most of the Udemy platform.

Enjoy! See you in the course! ~ Diane Darling

Preview 08:41
+ Everything you need to know to make the best LInkedIn profile
13 lectures 28:18

This lecture introduces you to the course as well as show you how I read a LinkedIn profile.

Preview 03:35

When you get a LinkedIn account, you have a unique LinkedIn URL ... however, it has all kinds of jibberish with numbers and letters.

Customize it! For example, mine is www.LinkedIn.com/in/DianeDarling

If you can't get your name, there are other options. Such as adding your profession or location.

Customize your LinkedIn URL - mine is www.LinkedIn.com/in/DianeDarling
01:34
Follow the instructions in the video and update your LinkedIn URL. When you're done, please share your new LinkedIn link ... (say that fast three times) This can be done in less than 5 minutes .... go!
Update your LinkedIn URL and share it here
1 question

This is the first thing people see with your photo.

Spend time to be sure this is clear and inviting for the person looking at your profile.

Editing the Top Box - VERY IMPORTANT
02:51

This is an often-overlooked way to really make your profile shine.

You'll learn how to add an image - it can be mountains, lakes, or something specific to you.

BIG background photo - how to update it
03:44

This is one of the most important aspects of your LinkedIn profile. People see the first few lines - make it the best.

Be compelling without being a brag. Let people know how you help them.

Be sure your contact info is there as well.

Writing a compelling "About" paragraph
02:19

This is where you let people know what you've accomplished and how it can help them.

Accomplishments - let people know what you've done and how that will help them
00:59

It's good to showcase your education, however, it can age you. Even though it's illegal, some companies do discriminate.

Here's a way to add your education and take off the year of graduation.

Education - how to organize this if you're concerned about age discrimination
02:41

This is not the best place to put time or energy in my opinion. But it's good to know what this section does.

This is different from recommendations or testimonials. Other people add a skill such as Excel or Painting to your profile. It's not always relevant.

Take a look at the SHORT video and decide for yourself.


Skills and Endorsements
01:14

This is one of the more important parts of LinkedIn. It's like your resume or CV. I suggest you update this a few times a year to keep it fresh and current.

EXAMPLE:  Each "EXPERIENCE" is a job - such as an accountant. If you get promoted to a partner, you'll want to update it.

Experience - this resembles your resume
03:21

You can use LinkedIn as a blog and write articles. This is a more advanced part of LinkedIn however I wanted to show you the advantages of how this might be helpful for you.

Articles - How to leverage LinkedIn as your blog
00:57

Start by giving recommendations and thank others for how they've helped you. This will start the process.

When someone compliments your work, ask if they'd be willing to write a recommendation for you.

The video explains the best ways to navigate this on LinkedIn

Recommendations - Often overlooked and VERY useful part of LinkedIn
02:08

This section is another overlooked area where you can showcase ways you help the world be a better place. Also if you're involved with professional associations in your industry, add that info here as well.

Volunteer Experience - Useful and too often overlooked
02:03
Wrap Up - Thank You!
00:52