LinkedIn for Freelancers: Build Your Brand & Business
What you'll learn
- How to build out your LinkedIn profile to showcase your work, make connections, and find prospects and clients for your freelance business.
Requirements
- No, this is an introductory course that's suitable for anyone.
Description
Are you launching a side hustle or freelance business? Wondering how you can find new clients and build a pipeline of leads for the future? LinkedIn can be a super effective tool to help you showcase your work, build your network, and score new clients. In this introductory course with freelance writer, editor, and content marketer Melissa Suzuno, you’ll learn about all of the elements of a comprehensive LinkedIn presence. Melissa has been running a successful freelance business since October 2017 and regularly generates leads and clients through her LinkedIn profile.
You’ll start with the basics of completing the intro, background, and skills sections of your profile, learn tips and tricks for presenting your portfolio on LinkedIn—including through LinkedIn's blogging platform—and discover ways to stay top of mind for prospective clients. You'll also pick up some good habits that create a sense of community and keep the "social" in social media. By the end of the course, you’ll have a rock-star profile and tons of ideas for how to continue making the most of LinkedIn’s infinite possibilities.
Note that this course focuses on using your LinkedIn profile as an inbound rather than an outbound marketing tool. You'll learn about the ways to showcase your work and lead clients to contact you rather than tactics for finding and reaching out to prospects.
Who this course is for:
- Any type of freelancer who might find potential clients on LinkedIn—writers, editors, designers, photographers, marketers, videographers, and social media managers (to name a few!)
Course content
- Preview03:04
Instructor
![Melissa Suzuno](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.0 Instructor Rating
- 1 Review
- 4 Students
- 1 Course
Hi, I'm Melissa. I've been running my business as a freelance writer, editor, and content marketer since October 2017. I'm excited to share some of the lessons I've learned along the way with you!
I'm a creative professional who's slightly obsessed with the written word (I'll happily expound on apostrophes and em dashes if given the chance). I have educational qualifications in copywriting, editing, and proofreading, and my work experience includes content marketing, social media management, journalism, and curriculum development.
As a freelance writer, editor, and content marketer, I love to help people and companies tell their stories in clear, compelling, and creative ways. I tend to focus on the intersection of people and work. You can find my writing on the Greenhouse Blog, the Udemy for Business Blog, and Product Talk—to name just a few!
I love the freedom and flexibility that comes with being a freelancer, but I know it can be a little scary when you're just getting started. My course is designed to give you some practical steps that will help you create connections and build your business on LinkedIn.