Marketing Social Media Marketing LinkedIn

LinkedIn Training Course

LinkedIn Training from the B2B social media expert & best-selling author of "Social Marketing to the Business Customer."
Rating: 4.0 out of 5 (932 ratings)
29,838 students
Created by Eric Schwartzman
Enroll now
LinkedIn Training Course
Rating: 4.0 out of 5 (932 ratings)
29,838 students
Buy now
How to Optimize your Profile
Tips and Tricks for Accelerating the Growth of Your Network
How to Hide Your Connections
How to See Who's Been Viewing Your Profile
How to Evaluate a Linkedin Group Before You Join It
Group Networking Best Practices
Generate Leads in Linkedin Answers
Embed Profile Badges on any Website
Embed Share Buttons on any Website
Crowdsource Industry News
Use Sign-In with Linkedin Buttons
How to Use the iPhone Linkedin App
How to Use the iPad Linkedin App
Branded B2B Social Networks
B2B Social Networking Strategy
Managing B2B Social Networks
The ROI of B2B Social Networking
And much, much more

Requirements

Description
Learn to use Linkedin effectively and responsibly in this definitive Linkedin Training Course.

Learn how to use Linkedin for business, how to use Linkedin for job searches and get tips on how to use Linkedin for social recruiting in this comprehensive online social media training course packed with training videos and tutorials by the coauthor of the first book on B2B social media.

Leverage the world's largest online professional network with more than 200 million members in over 200 countries and territories, 2 million company pages and corporate hiring managers from 85 of the Fortune 100.
Course content
5 sections • 34 lectures • 5h 2m total length
  • Overview
    02:01
  • About this Instructor
    02:12
  • Promotional Materials
    01:15
  • Housekeeping
    01:53
  • Basic Tour
    09:03
  • Profiles
    01:09
  • Vanity URLs
    02:01
  • View Visitors
    02:02
  • View Contacts
    03:44
  • Connections
    04:27
  • Messaging
    11:26
  • Email
    03:28
  • Profile Badges
    02:59
  • Badge Embed Demo
    02:07
  • Groups
    08:59
  • Networking in Groups
    03:35
  • Messaging Group Members
    02:31
  • Connecting
    03:36
  • LinkedIn Today
    04:17
  • Share Button Embed Demo
    04:40
  • LinkedIn Twitter Integration
    01:59
  • Sign-In Button
    02:26
  • Mobile App
    07:50
  • iPad App
    04:26
  • Branded B2B Networks
    11:42
  • B2B Networking Strategy
    07:47
  • B2B Community Managers
    03:25
  • ROI
    02:34
  • Next Steps
    01:30
  • Supplemental Resources
    01:43
  • Linkedin B2B Social Marketing Update
    39:10
  • How Social Media Killed the Cold Call
    32:00
  • Managing B2B Online Communities
    52:06
  • B2B Social Networking Case Study: SAP Community Network
    56:20

Instructor
Eric Schwartzman
B2B Growth Marketing Advisor
Eric Schwartzman
  • 4.1 Instructor Rating
  • 12,345 Reviews
  • 204,739 Students
  • 20 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.