LinkedIn for Business from Set-up to Analytics.
What you'll learn
- Optimize your LinkedIn Profile for Search & Engagement.
- Learn how your network sees you in Search Results and how to change that!
- Learn effective ways to build your network and increase your influence.
- Understand "Content" on LinkedIn and learn how to master it to enhance your marketing efforts.
- Learn how to build an effective Group and manage it for Influence.
- What makes for a great Company Page? Join us to find out!
- Analytics tie it all together. We'll review how to monitor and measure your activity.
- You will need to have an active LinkedIn account or be able to create one at the start of this course.
- Look at the check-list of things to have on hand in the "Setting up your Profile" section and gather them before getting too far into the course.
LinkedIn for Business will cover everything from effective Profile set-up through to Analytics! Each section is self contained and will help you master an element of LinkedIn such as marketing, networking, influence management, groups, and company page usage.
I love LinkedIn and use it heavily. Let me show you power tips and techniques to get the most out of it!
Who this course is for:
- Anyone who wants to create a powerful presence on LinkedIn either personally, professionally, or for Branded Campaigns.
I have a confession to make. I love making bottom line differences. There is nothing more fulfilling to me than crafting and implementing a spot-on digital strategy. Stop using fragmented solutions! Of course your PR firm wants to sell you more PR and your PPC firm says pay-per-click is the way to go. I start with your goals and objectives and then craft a "solution" independent approach for you. Digital Marketing is about creating enduring benefits for your business as people go online to find out more about you. It is all about improving your bottom line results today and in a sustainable long-term way as well.
Is your Advertising or PR driving people to your competitor's website? If you do not have a well established digital footprint then you are missing out! People go online to search for you after they see your PR or advertsing. What do they find (I can tell you, ask me).
Give us a call at 484-639-9789 or Tweet me @Josepf. or email JHaslam@PhoenixStrat.com
☸ Multichannel communication campaigns
☸ Graphic communications
☸ Video, Video Campaigns, Video Thought Leadership
☸ Corporate reputation management
☸ Strategy Development for Digital Marketing, SEO, PPC
☸ Social Public Relations
☸ Business growth through SEO, PPC, Social Media advertising
☸ ROI Analysis of Digital Marketing, SEO, PPC, Display, Social Media, PR
☸ Conversion Rate Optimization / Landing Page Optimization
☸ CTA or Call to Action Optimization for your Website and Social Advertising
☸ SEO & Social Media integrated with CRO / LPO
☸ Local Organic Search / Advertising
☸ Geo-Targeted PPC & Display Ads
☸ Social Media Marketing Big Splash Campaigns
☸ Corporate Training on SEO, Social Media, eCommerce, PPC
☸ Speaking Keynote Speaker on SEO, PPC, Public Relations, Social Media
☸ LinkedIn Optimization for PR and Lead Generation