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LinkedIn and AI Marketing: Lead Generation for B2B Sales
3 students

LinkedIn and AI Marketing: Lead Generation for B2B Sales

Social Selling and AI Workshop
Created byBrynne Tillman
Last updated 5/2025
English

What you'll learn

  • Advance from basic LinkedIn users to sophisticated social sellers.
  • Increase LinkedIn sales by starting trust-based conversations without being salesy.
  • Leverage AI tools like ChatGPT for enhanced engagement.
  • Apply knowledge in real time to your LinkedIn activities.

Course content

1 section • 12 lectures • 5h 10m total length

  • Social Selling Foundation, Tools, Philosophy, and Mindset38:30

    • Overview of Social Selling: Defining the concept and its importance in the digital age.

    • Establishing the Right Mindset: Shifting from traditional selling to creating value and trust online.

    • Settings & Privacy

    • Introduction to Essential Tools: LinkedIn features and AI-enhanced tools.

    • Prompt: Developing Your AI Buyer Persona

    • Prompt: Tool Instructions

  • Profile Development from Resume to Resource26:14

    • Transforming Your Profile: Techniques to evolve from a resume-focused to a resource-oriented profile.

    • Highlighting Value: Strategically positioning your skills and offerings to attract ideal clients.

  • Content Curation and Engagement30:35

    • Effective Content Strategies: Identifying and curating content that resonates with your audience.

    • Engagement Tactics: Best practices for interacting with posts and maximizing visibility.

  • Taking Inventory of 1st Degree Connections39:44

    • Analyzing Connections: Methods to assess and categorize current connections for targeted outreach.

    • Engagement Planning: Developing strategies to deepen relationships and foster engagement.

  • Mastering LinkedIn Search15:00

    • Advanced Search Techniques: Utilizing LinkedIn's search capabilities to find and connect with the right prospects.

    • Using Filters Effectively: Tips for leveraging advanced filters to refine search results.

  • Client Referrals17:53

    • Generating Referrals: Strategies for encouraging satisfied clients to make introductions.

    • AI Integration: Using AI prompts to craft personalized messages that get referrals.

  • Networking Partners9:57

    • Identifying Potential Partners: Criteria for finding and connecting with potential networking partners.

    • Collaborative Opportunities: Exploring mutual benefits and setting up partnership frameworks.

  • Prospect by Content and Influencer26:57

    • Content as a Lead Tool: Developing content that attracts and converts prospects.

    • Leveraging Influencers: Strategies to engage with industry influencers and their engaged network to expand reach.

  • Prospect by Interview and Polls25:33

    • Interactive Prospecting: Utilizing LinkedIn polls and interviews to engage and attract leads.

    • Analyzing Responses: Techniques to interpret poll results and feedback to start sales conversations.

  • Prospect by Events27:35

    • Event-Based Networking: How to use LinkedIn Events to find and connect with prospects.

    • Creating Impactful Events: Tips for organizing and promoting events that attract the right audience.

  • Day in the Life of a Social Seller37:02

    • Integrating Practices: Applying learned skills to a typical day of a social seller.

    • Writing Social Selling Plan: Strategies for staying updated with LinkedIn and AI advancements.

  • Review Plans and Success Stories15:53

    • Each Participant will Present Their Plan: Their commitment to implementing their learned skills.

    • Sharing Success Stories: Each participant will share one success throughout the 12 Sessions.

Requirements

  • No prerequisites required, but an understanding of LinkedIn is helpful.

Description

This 12-session comprehensive LinkedIn and AI Marketing: Lead Generation for B2B Sales for Social Selling and AI workshop is designed to give sales professionals the skills, strategies, and confidence to stand out, build relationships, and drive results. Whether you are new to LinkedIn or looking to elevate your presence, you will learn how to position yourself as a trusted resource, create engaging content, and connect with the right decision-makers who matter most to your success.

The course covers proven techniques for optimizing your profile, expanding your network, and engaging with prospects authentically without feeling salesy. Discover how to use LinkedIn’s search, messaging, and content tools strategically to open more doors and create meaningful business conversations.

You will also learn how to integrate artificial intelligence into your workflow to save time, personalize outreach, and uncover insights that give you a competitive advantage. From AI-assisted content creation to automated research and lead nurturing, you will gain practical, actionable skills that can be implemented immediately for measurable sales growth.

By the end of the program, you will have a repeatable AI-powered social selling system that generates opportunities, builds trust, and shortens sales cycles. This approach will help you meet your targets faster and with greater consistency.

Who this course is for:

  • Digital Marketers
  • Sales Professionals
  • Business Owners
  • Entrepreneurs

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