My name is Forest Baker and I’m the creator of Ads Professor and the Udemy LinkedIn Text Ads course.
I worked at LinkedIn in their advertising business for 10 years.
After leaving LinkedIn I created a small business, Ads Professor, where I help companies run effective LinkedIn advertising. And I actually work as a freelance consultant for LinkedIn on their advertising business.
While at LinkedIn, I worked directly with B2B and B2C marketers across numerous industries (tech, financial services and higher education), helping them achieve their marketing goals with LinkedIn advertising.
And I saw, first-hand, that many business owners and marketers struggle with LinkedIn’s advertising platform. Admittedly, it can be confusing and easy to make costly mistakes. To achieve great results, we had to invest a lot of time training our clients or actually take control and run their ads for them.
After building a crazy amount of expertise on LinkedIn’s ad products and helping clients successfully run millions of dollars of LinkedIn ads, I decided to create Ads Professor and offer a Udemy course.
My goal is to share my expertise, so any business owner can launch effective LinkedIn Text Ads campaigns with as little effort and error as possible.