LinkedIn Advertising. A Complete Guide - Updated for 2022
What you'll learn
- Be familiarized with the LinkedIn Campaign Manager platform and understand differences with other digital advertising platforms.
- Be able to create digital advertising campaigns on LinkedIn.
- Be familiar with different demographic and behavioral targeting options available with the LinkedIn Advertising platform.
- Be able to work with LinkedIn Insight Tag to create matched audiences and lookalike audiences for ad campaigns.
- Be able to run lead generation campaigns using LinkedIn Ads.
- Be able to run job posting ads using LinkedIn Ads.
Requirements
- A foundation level understanding about digital advertising concepts (Eg: PPC, CPM) is required.
Description
This is a course specifically designed to teach you how to use the LinkedIn Ads platform. If you are looking to get started with LinkedIn Ads, this course will get you started in just 2 hours of learning.
Follow this up-to-date LinkedIn Ads tutorial series in 2 hours and become a competent LinkedIn Advertising professional.
LinkedIn today is the number 1 professional social networking site globally, with over 750 million users worldwide. So if you want to advertise targeting professionals and business owners while they are in their professional mood, LinkedIn is the platform to do that, and this is the proper step-by-step tutorial for you to learn it. In addition, LinkedIn probably is the best social network for B2B selling and B2B lead generation. And, of course, it is the number 1 platform to attract the best talent to your job vacancies if you are a recruiter.
This course is developed in late 2021 with all the newly added features of the LinkedIn ads platform covered.
This LinkedIn Advertising course is developed to give you a head start in using this platform to promote your business. The self-paced tutorial video series is structured into six modules and is well organized. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.
How to Get the Best Learning Experience?
This program is a self-paced learning program. All the lessons are accessible for you as soon as you enroll in the course. After that, you can complete the studies at your own pace, do practical hands-on experiments while following the lessons, and come back to do revisions at any time.
We recommend using a Desktop or Laptop device to get the maximum learning experience, even though a tablet or a mobile device will support our learning management system.
Who this course is for:
- This course is ideal for those who are into B2B selling and B2B lead generation. This LinkedIn Advertising course will give those small business owners and digital advertising executives a headstart in using the platform to promote your or your client's business. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.
- This course is NOT for those wo are already conversant in LinkedIn Ad Manager, and those who doesn't have any intention of running LinkedIn Ads.
- This is NOT a LinkedIn organic marketing course, or a LinkedIn personal branding course. This course is purely on LinkedIn Ads.
Instructor
![Amitha Amarasinghe](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 61 Reviews
- 242 Students
- 1 Course
A Digital Marketing professional with over 15 years of experience, Amitha is one of the earliest adopters to the digital transformation wave in the profession of marketing. He is one of the most experienced digital strategists in Sri Lanka, and spearheaded digital strategy for some leading local and multinational brands.
He started his career in digital marketing in 2004, at a time when the topic of digital marketing wasn’t mainstream among the marketing fraternity in Sri Lanka. He joined a Colombo-based online travel agency, catering to European travelers, as an eCommerce executive and held the position of eCommerce manager when he finished his six-year tenure with the company.
In 2010, Amitha joined the global advertising giant Ogilvy as the head of Neo@Ogilvy, a new business unit specializing in digital advertising. Under his leadership, Neo@Ogilvy grew into being the pioneering digital agency in Sri Lanka serving many local and multinational companies. He is a visiting lecturer at the University of Sri Jayewardenepura on the subject of Digital Marketing, and he is the lead trainer at the Asia Pacific Institute of Digital Marketing (APIDM). He has addressed many forums in Digital Marketing
and technology field held in Colombo, Mumbai, and Cambodia. Amitha obtained his bachelor’s degree in Marketing from the University of Sri Jayewardenepura and obtained a Master of Business Administration degree from the Postgraduate Institute of Management at the same university.