LinkedIn Marketing with Dekker: LinkedIn Ads, LinkedIn Leads

Tapio drives virality on LinkedIn with AI-generated posts inspired by viral content and influencer engagement. Automate direct messages and replies, analyze influencers, and create a tableau-powered steady stream of posts.

Learn how to lower costs on LinkedIn ads by bidding on impressions and using integrated marketing across email, LinkedIn ads, and direct mail to drive pipeline and revenue.

Master multi login antidetect browser to manage multiple accounts across regions, avoiding bans while enabling targeted campaigns, team collaboration, and AI-driven automations.

Combine LinkedIn matched audiences with retargeting, lookalikes, and layered attributes to narrow reach and boost conversions. Run always-on campaigns and explore audience network for efficiency.

Learn to set up a LinkedIn lead generation campaign in the campaign manager and create a lead gen form with a privacy policy and call to action.

Enhance LinkedIn ads results through lead nurturing and automated emails using CRM integrations and marketing automation tools like Marketo, HubSpot, and MailChimp to educate and convert leads over time.

Simple eight-second LinkedIn video ad created in Canva, imported to LinkedIn, with a problem-solution framework and an embedded signup form to generate leads.

Storytelling LinkedIn video ad example follows Laura the vet, who speeds notes with Talkatoo, addressing a complex workflow with social proof and a free-trial call to action.

Talkatoo dictation made simple for veterinarians speeds up reports and halves documentation time, helping vets get home on time. It works with all practice management software on PC and Mac.

Explore bottom-of-funnel LinkedIn video strategies to generate real leads—demos, consultations, or free trials—by showing the product in use, addressing objections, and offering a unique offer with captions.

LinkedIn message ads measure opens as clicks, not landing-page clicks, so CPCs aren’t apples-to-apples with image or video ads; interpret open rates to gauge true performance.

Learn how to track LinkedIn text ad performance with UTM parameters and the LinkedIn insight tag, analyze funnel conversions in a CRM, and optimize campaigns for customer lifetime value.

Target geographies and exclude regions to define precise LinkedIn ad audiences. Explore audiences, audience attributes, and advanced options like lookalikes, retargeting, uploads, and Sales Navigator integrations to optimize B2B campaigns.

Scale LinkedIn ads by enabling the audience network to reach more of your target customers beyond LinkedIn, then decide on audience expansion carefully and optimize ROI using CRM data.

Learn to create and manage LinkedIn lead gen forms, navigate editing restrictions, download leads for follow-up, and test multiple forms with varied fields.

Learn to optimize LinkedIn ads by using campaign demographics—job function, title, company, size, and location—alongside impressions, clicks, and click-through rate, and distinguish from website demographics.

Analyze LinkedIn campaign performance by demographics and time, focusing on leading indicators to optimize customer acquisition cost and lifetime value using metrics like average cost per lead and frequency.

Use a monthly marketing funnel excel template to assess linkedin ads across the full funnel, from mqls to cac, and compare channels with simple attribution before advancing to multi-touch models.

Learn to build a company list in Excel and upload a CSV to LinkedIn to create matched audiences for ABM campaigns. Understand match rate, 300 minimum, and campaign manager steps.

Use LinkedIn ABM to target ready accounts from the 7000 list (75% match, ~4000 members) and a 500-prospect list (55% match). Begin with bottom-funnel lead gen and site conversions.