LinkedIn Marketing with Dekker: LinkedIn Ads, LinkedIn Leads

Tapio drives virality on LinkedIn with AI-generated posts inspired by viral content and influencer engagement. Automate direct messages and replies, analyze influencers, and create a tableau-powered steady stream of posts.

Schedule a calendar of LinkedIn posts with Taleo to publish AI-generated content automatically. Use Tapio to generate and nurture leads for partnerships, demand generation, and account-based marketing.

Discover how antidetect browsers like Go login scale marketing by creating and managing multiple profiles across platforms—reducing bans, enabling LinkedIn ads, lead generation, and team collaboration.

This lecture explains planning top- and mid-funnel LinkedIn campaigns, focusing on awareness and consideration objectives. It highlights retargeting over lead generation objectives and the out-of-market arbitrage.

Allocate your LinkedIn budget across the funnel’s six stages—from brand to paid offers—and optimize for reach, clicks, and views using disciplined metrics and integrated campaigns.

Learn how to lower costs on LinkedIn ads by bidding on impressions and using integrated marketing across email, LinkedIn ads, and direct mail to drive pipeline and revenue.

Post a video on your company page with a brief write-up and hashtags to raise awareness, then boost for engagement to expand organic and paid reach.

Master multi login antidetect browser to manage multiple accounts across regions, avoiding bans while enabling targeted campaigns, team collaboration, and AI-driven automations.

Create three LinkedIn ad campaigns—engagement, video views, and brand awareness—adjusting budgets, bidding strategies, and reach to optimize impressions, views, and frequency.

Compare video views campaigns and awareness reach campaigns to optimize retargeting for webinar audiences, leverage content consumption over impressions for complex topics, and control frequency and quality through reach optimization.

Position the category as the solution to the problem for product unaware audiences, using LinkedIn ads, events, and social proof to educate and engage.

Create and promote a LinkedIn event from your company page, choosing online with an external link, registration, and description, then use engagement ads and social proof to build momentum.

Learn how to raise product awareness through education rather than gating, using interactive tours, a demo, case studies, and non-gated content to educate prospects and boost engagement.

Combine LinkedIn matched audiences with retargeting, lookalikes, and layered attributes to narrow reach and boost conversions. Run always-on campaigns and explore audience network for efficiency.

Learn to set up a LinkedIn lead generation campaign in the campaign manager and create a lead gen form with a privacy policy and call to action.

Learn to optimize LinkedIn ads by switching to manual bidding with enhanced options, starting with a low bid to reveal the true minimum and using cost-per-click budgeting.

Enhance LinkedIn ads results through lead nurturing and automated emails using CRM integrations and marketing automation tools like Marketo, HubSpot, and MailChimp to educate and convert leads over time.

Create a concise LinkedIn video ad in Canva using a problem–agitate–solve structure, add proof through testimonials, and publish with a clear call to action.

Simple eight-second LinkedIn video ad created in Canva, imported to LinkedIn, with a problem-solution framework and an embedded signup form to generate leads.

Storytelling LinkedIn video ad example follows Laura the vet, who speeds notes with Talkatoo, addressing a complex workflow with social proof and a free-trial call to action.

Talkatoo dictation made simple for veterinarians speeds up reports and halves documentation time, helping vets get home on time. It works with all practice management software on PC and Mac.

Explore bottom-of-funnel LinkedIn video strategies to generate real leads—demos, consultations, or free trials—by showing the product in use, addressing objections, and offering a unique offer with captions.

Discover how LinkedIn message ads address diminishing returns with personalized, in-platform outreach, high open rates, and affordable cost per lead through forms and CTAs.

Learn to craft a personalized LinkedIn message ad for early access demo of groundbreaking audio content marketing, targeting content marketing managers at large firms. Use a strong call to action.

LinkedIn message ads measure opens as clicks, not landing-page clicks, so CPCs aren’t apples-to-apples with image or video ads; interpret open rates to gauge true performance.

Explore the value and warnings of LinkedIn inbox and conversation ads, including targeting 7,000 prospects at $0.16 per send for a short-term competitive advantage.

Learn how to track LinkedIn text ad performance with UTM parameters and the LinkedIn insight tag, analyze funnel conversions in a CRM, and optimize campaigns for customer lifetime value.

Highlight two LinkedIn image ads targeting restaurant owners and managers, featuring a free 30-day trial and a free demo to boost remote ordering, with social proof and cost-of-inaction messaging.

This lecture showcases a LinkedIn lead generation campaign for SaaS consulting, achieving 15 leads from $200 with a $13–$14 cost per lead, using a custom audience and two image ads.

Choose the right LinkedIn campaign objective, start with conversions and lead generation, and use website conversions for web goals, while building awareness and consideration through an integrated strategy.

Master LinkedIn targeting by configuring audience location, size, and criteria like groups, job function, and company size. Balance positive and negative targeting to optimize reach and lead generation.

Target geographies and exclude regions to define precise LinkedIn ad audiences. Explore audiences, audience attributes, and advanced options like lookalikes, retargeting, uploads, and Sales Navigator integrations to optimize B2B campaigns.

Ignore the default campaign group in LinkedIn ads. Focus on the campaigns you actively create, understanding that the green active indicator doesn’t mean you’re spending money.

Scale LinkedIn ads by enabling the audience network to reach more of your target customers beyond LinkedIn, then decide on audience expansion carefully and optimize ROI using CRM data.

Harness LinkedIn matched audiences to precisely target and nurture high-value leads by uploading CRM lists, retargeting website visits and video views, and using lookalike audiences.

Learn to create and manage LinkedIn lead gen forms, navigate editing restrictions, download leads for follow-up, and test multiple forms with varied fields.

Explore LinkedIn website demographics in campaign manager to refine targeting and ensure visitors match your retargeting goals, including function, industry, seniority, company size, location, and potential partners.

Learn to optimize LinkedIn ads by using campaign demographics—job function, title, company, size, and location—alongside impressions, clicks, and click-through rate, and distinguish from website demographics.

Analyze LinkedIn campaign performance by demographics and time, focusing on leading indicators to optimize customer acquisition cost and lifetime value using metrics like average cost per lead and frequency.

Use a monthly marketing funnel excel template to assess linkedin ads across the full funnel, from mqls to cac, and compare channels with simple attribution before advancing to multi-touch models.

Pivot from hard consults to mid- and funnel offers: deliver medium demo, run live or evergreen webinars, or share a buyer's guide to nurture leads to a sales appointment.

Retargeting reduces friction by engaging video viewers without forms and expands reach. Lead generation uses lead magnets to identify prospects, but higher costs and frequency affect outcomes.

Learn to build a company list in Excel and upload a CSV to LinkedIn to create matched audiences for ABM campaigns. Understand match rate, 300 minimum, and campaign manager steps.

Use LinkedIn ABM to target ready accounts from the 7000 list (75% match, ~4000 members) and a 500-prospect list (55% match). Begin with bottom-funnel lead gen and site conversions.

Set up an ABM campaign in LinkedIn by selecting geographies and uploading target account lists, then test ad formats—from conversation ads to message ads—and use audience expansion to optimize reach.

Measure LinkedIn campaign performance from cost per lead to deeper funnel insights using demand units. Retarget and nurture engaged accounts to move them from demo interest to qualified demand.

Exclude and refine LinkedIn ad targets with negative targeting, using persona and company size filters to reach in market prospects, and integrate with HubSpot or Zapier to automate lead data.