LinkedIn Ads for Beginners - 2021

Learn how to find popular content using a secret method, review engagement metrics across Facebook, LinkedIn, and Twitter, and learn to use this content in sponsored content.

Discover how to find content that works on LinkedIn by analyzing engagements, shares, and evergreen scores with a content discovery site.

Learn to write and publish your articles on LinkedIn's publishing page, add a background image header, include images and citations, and use hashtags to boost visibility while avoiding copyright issues.

Learn how to post engaging content on LinkedIn, design posts with images or ebooks, use hashtags, mention people, and build a consistent content strategy to boost reach and engagement.

Design engaging LinkedIn ads by crafting concise headlines around 25 characters and short copy up to 75 characters, then test multiple headlines, copies, and 7–10 images.

Design personalized InMail messages on LinkedIn to boost response rates through first-name personalization, role context, and tailored links and videos.

Navigate LinkedIn campaign manager to monitor performance, spend, impressions, clicks, and leads, and use budget control, optimization, A/B testing, and expert guidance to build profitable campaigns.

Learn how to install LinkedIn conversion tracking on a WordPress site, configure campaigns in LinkedIn Campaign Manager, set up conversion events from forms and pages, and value leads.

Learn to create LinkedIn sponsored content campaigns, select assets from your company page, target professionals in the UK and Ireland, enable the audience network, and optimize for website conversions.

Learn to create LinkedIn lead generation forms inside sponsored content using the campaign manager, configure headlines and offers, and collect leads with a privacy policy and custom questions.

Learn to create LinkedIn sponsored text ads and the Google URL campaign builder, target the right professionals, track conversions with analytics, and run split tests to optimize leads and ROI.

Learn to create LinkedIn sponsored emails to target key prospects, personalize messages with first names, craft concise subject lines, and track campaigns with analytics for optimized open rates and conversions.

Conclude the LinkedIn ads for beginners course by encouraging five-star reviews and student feedback to improve the content. Invite learners to explore the instructor's explainer videos on their website.