Marketing
Digital Marketing
LinkedIn
LinkedIn Ads Course From Scratch - LinkedIn Ads 2020
4.1 (163 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
571 students enrolled

LinkedIn Ads Course From Scratch - LinkedIn Ads 2020

Expand your Digital Marketing Skillset with LinkedIn Advertising. Master LinkedIn Ads in this course from scratch.
4.1 (163 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
571 students enrolled
Created by Bhanu Chawla
Last updated 6/2020
English
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LinkedIn Ads Course From Scratch - LinkedIn Ads 2020
Current price: $139.99 Original price: $199.99 Discount: 30% off
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This course includes
  • 2 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Effective ways to advertise on LinkedIn Ads
  • Generate MORE LEADS for your business with LinkedIn Advertising
  • Create Pipeline-Driven Campaigns with LinkedIn Ads
  • Learn How to Measure Campaign Performance and ROI on LinkedIn
  • Campaign Optimisation Techniques
  • LinkedIn Sponsored Updates, Sponsored InMails, Text Ads, Video Ads, Lead-Gen Forms and much more
Requirements
  • LinkedIn Ads Account
Description

**LATEST 2020 COURSE WITH BRAND NEW LINKEDIN CAMPAIGN MANAGER**

In this course you will learn:

  • Why you should use LinkedIn Ads and how LinkedIn Marketing has evolved

  • Pre-requisites for launching a LinkedIn campaign

  • How to Create Your LinkedIn Ads Account

  • Direct Sponsored Content – Specifications & Requirements

  • How to design your LinkedIn Ad Creatives (Free Tools)

  • How to use LinkedIn Campaign Manager

  • How to install Insight Tag and Track Conversions (Free Plugin)

  • Objective-Based Advertising (BRAND NEW 2020 INTERFACE)

  • How to create your Target Audience on LinkedIn Ads (Step-by-step)

  • Different LinkedIn Ad Formats (Image Ads, InMails, Lead-Gen Forms, etc)

  • Campaign Performance Management with the new LinkedIn Campaign Manager

  • How to Optimise Your Campaigns for maximum success (PDF CHEATSHEET to get more leads and sales for your business or clients)

Who this course is for:
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • Online Store Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists
Course content
Expand all 18 lectures 01:49:40
+ – Introduction
2 lectures 07:38
Introduction
Preview 02:34
History of LinkedIn Ads and Why Use It
05:04
+ – Pre-Requisites
4 lectures 21:09
Pre-Requisites
04:04
Create LinkedIn Ads Account
05:14
Sponsored Content: Specifications and Guidelines
07:03
How to Design Your Ad Creatives
04:48
+ – Campaign Creation
5 lectures 35:29
Linkedin Campaign Manager, Insight Tag & Conversions Setup
Preview 09:01
Campaign Groups
02:54
Objective-Based Advertising
04:08
Create Your Target Audience on LinkedIn Ads
10:10
Ad Formats, Placement, Bidding and Scheduling
09:16
+ – Different Types of LinkedIn Ad Formats
5 lectures 34:42
Image Ads
08:32
Text Ads
04:09
Message Ads (Formerly known as Sponsored InMails)
06:19
Lead-Gen Forms
10:57
Carousel Ads
04:45
+ – Campaign Performance and Optimisation
2 lectures 10:42
Campaign Performance Management
05:14
Optimising Your Campaigns for Success
05:28

Quick quiz to make sure you understand the optimisation techniques for your LinkedIn ads. Check out the "Cheat Sheet" in Lecture 18 :)

LinkedIn Bid Optimisation Quiz
3 questions