LinkedIn Ads Course 2022 : Advanced Strategies for Success
What you'll learn
- LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
- LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
- How to get admin access of the company page
- How to get access to the LinkedIn Ads Account
- Setting up LinkedIn Insight Tag
- Setting up Conversion Tracking Using site wide insight tag
- Setting up Conversion Tracking using an event specific pixel
- Account Structure and Organization
- Selecting our Campaign Objective
- LinkedIn Ads Targeting
- Audience Expansion and LinkedIn Audience Network
- Bids and Budgeting for LinkedIn Ads
- Setting up Creatives for LinkedIn Ads
- Benchmarking of LinkedIn Ads
- LinkedIn Ads - Testing Strategy and Optimization Schedule
- Top 5 LinkedIn Ads Mistakes
- Frequently Asked Questions on LinkedIn Ads
Requirements
- No. This course covers everything from beginner to advanced
Description
LinkedIn Ads Course 2022 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).
The course covers
1. LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
In this lecture students will be learning about the difference between LinkedIn Ads and Facebook Ads and on which platform they should be spending their advertising dollars
2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
In this lecture students will be learning about the difference between LinkedIn and Google Ads and on which platform they should be spending their advertising dollars
3. How to get admin access of the company page
In this lecture students will learn how to get admin access to the company page
4. How to get access to the LinkedIn Ads Account
In this lecture students will learn how to get access to the LinkedIn Ads Account
5. Setting up LinkedIn Insight Tag
In this lecture students will learn how to set up LinkedIn Insight Tag onto your website
6. Setting up Conversion Tracking Using site wide insight tag
In this lecture students will learn how to set up Conversion Tracking using site-wide Insight Tag
7. Setting up Conversion Tracking using an event specific pixel
In this lecture students will be learning how to track conversion using an event specific pixel
8. Account Structure and Organization
In this lecture students will learn the theoretical aspect of how to name the campaign
9. Strategies for Selecting Right Campaign Objective
In this lecture students will be learning which campaign objective we should be selecting and which we should be avoiding
10. Strategies for Selecting the Right Targeting
In this lecture students will learn the theoretical aspect of targeting on LinkedIn as well as the best practices for targeting on LinkedIn
11. Bidding Strategy
12. Budgeting Strategy
13. Benchmarking
14. Testing Strategy
15. Optimization Schedule
Who this course is for:
- Digital Marketing Managers
- Digital Marketing Specialists
- Digital Marketing Freelancers
- B2B & B2C Marketeers
- Demand Generation Managers
- Business Owners
- Online Store Owners
- Marketing Manager
- Sales Vice President
- Marketing Vice President
- Director of Sales
- Marketing Director
- Chief Sales Officer
- Chief Marketing Officer
- Chief Executive Officer
- Growth Marketers
Instructor
![Sheshank Anand](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.9 Instructor Rating
- 503 Reviews
- 46,918 Students
- 7 Courses
I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc), Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation etc .
My objective is to demystify digital marketing for marketers and entrepreneurs
The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.
I teach both Theory +Practical to help students sharpen their skills in digital marketing.